Are you debating as to whether to approach an SEO firm for help? There is plenty of literature available on the Web that both celebrates and condemns search engine optimization (SEO) and the companies that provide the service. The truth is, like any other business, there are good, bad, and all businesses in between. Years ago, Vidal Sassoon originated the marketing message, “If you don’t look good, we don’t look good,” in reference to his hair styling products. The message makes sense; to reiterate another marketing quip, ‘the proof is in the pudding.’
If you do decide to hire an SEO firm to aid with online rankings, after some time, it will be easy for you to tell if they are doing a good job. In essence, your online rankings will improve. How do they accomplish this feat for you? There are many tactics, yet four, major components largely contribute:
How will your intended customers or target markets find your products and services online? They will conduct an online search. The answer seems simple enough, yet what exact words and phrases will they use? Will they search for general terms, geographically-linked words, phrases, exact names of products, etc? An SEO firm will conduct research and convey insight regarding keyword research. This invaluable service has immediate and ongoing results; once you know what words and phrases inspire your target market’s search, you can concentrate on them in a perennial fashion.
Copywriting and On-page Optimization
“Content is king” is a mantra often related by many online marketing, SEO, and search engine specialists. It echoes a simple sentiment: search engines love sites that host information; that is the sole purpose of the Web in the first place. Copywriting and on-page optimization concentrates on relaying information to both users and the search engines. Search engines crawl your site’s pages in order to assess how well they address a user’s search. An SEO firm’s copywriting and page optimization showcases information using your keywords. This way, search engines know what kind and how much information your site offers in order to make the decision to offer your site in regard to a user’s search query. Those found on the golden ‘first page,’ are sites with a lot of keyword-focused content.
Another way search engines decide to offer your site’s pages in regard to a user’s query is how others view your site. It works much like a popularity contest with inbound links serving as popularity votes. The more times other sites link to your site and its content, the better. This lets the search engines know that others have viewed your content, value it, and think that it would be helpful to other users on the Web. An SEO firm will leverage blogs, social networks, and other platforms to intrigue others to provide links to your site.
Continual Maintenance and Measurement
An SEO campaign usually takes time. It relies heavily on your industry and competition, but most campaigns last for six to twelve months or longer. You are taking the time to promote your site’s rankings; it is very likely your competition is doing the same. This means that the quest to make the golden ‘first page’ never ends. An SEO firm’s services are usually intense at first and then begin to curtail while continuing to deliver maintenance and ongoing measurement of your rankings.
If you are thinking about searching for an SEO firm, but are hesitant, just remember that your site’s rankings are reflexive of the service’s efficiency. If your rankings don’t look good, then their service doesn’t look good. A reputable SEO firm understands this principle and will provide you with results; getting you results is the ‘bread and butter’ of its existence.
Putting a price tag on SEO services isn’t the same as putting a price tag on a pair of jeans. With SEO services, you’re trying to put a price on visibility—not exactly a concrete product. Naturally, this level of ambiguity produces a diverse spectrum of SEO pricing. So for those of you on the buying end, your quest for an affordable SEO services company might not be as easy as you hoped for. Now, finding an affordable SEO services company involves sifting through empty promises and marked-up prices. So what’s the best way to find an affordable SEO services company? Knowledge. Just like you would read up on different cars before hitting the dealership, you want to learn about SEO before making an investment. With a little knowledge, you’ll be able to weed out some of the bogus companies out there.
When in the market for an affordable SEO services company, know what you need. The more you know about SEO services and how they’ll benefit your site, the better off you’ll be. Once you’re familiar with SEO services, you know what’s a reasonable price and what’s not. So, here are a few things to keep in mind as you search for an affordable SEO services company.
Size of your site
Basically, the larger your site, the longer it will take to optimize. And, logically, this makes sense. When a site has numerous pages with various links and products scattered throughout, optimization becomes more complex. A smaller site, on the other hand, takes far less time and, therefore, costs much less to optimize.
Competitiveness of Keywords/Industry
The goal of SEO is to get your site high rankings for keywords. So, as consumers browse the web, your site pops up on the search engine. However, obtaining a high page rank for “accounting firm” might take a little more effort than “washing machines for dogs” (yes, they exist). The level of competitiveness will play a factor in how long it takes for your site to see results, which will cost more.
It’s important that you find an affordable SEO services company that will work with you directly. You should avoid cookie-cutter packaging. When speaking with a consultant, go over your site and what you think could be improved. Then, let them go over the services they offer and see if you can’t find a match. This will get your more bang for your buck.
Content writing is a major part in the functioning of Webimax as an SEO firm. Content writers are the ones who write the blogs, articles and press releases for the clients. There are times that you may need to write about something that doesn’t necessarily spark your interest. This is where you have to have a good imagination. With content writing, you have to look outside the box so you don’t constantly generalize your topics. Picking an aspect of the company and going into more detail with it will allow you to expand your writing the way you need to.
For example – if you’re writing about dresses for girls and women you could pick out something like, what new colors are in for the season, what types of dresses to wear for different occasions or even accessories that would go well with a particular style of dress. Content writing is about digging deeper and deeper to find the most accurate way to describe a certain client and their product(s).
Even if you are a writing connoisseur, there will always be those times that you get a cramp in your writers flow. When that happens, just keep stressing to yourself what it is you’re discussing and keep digging for your information. Content writing is no small feat as it holds together many companies.
The world of Search Engine Optimization has grown so quickly that it has enabled less than reputable firms to try and “cash in” on it’s widespread interest. Google itself even references this notion in their Webmaster Central comments on SEO. Some of the most common instances of this I have found include the following scenarios:
1) Guaranteed First Page Results: No one can guarantee first page rankings, Google itself says so but what some companies will do is play the semantics of this and attempt to get your business ranked for terms that are not frequently searched and have a large amount of keywords, such as Search Engine Optimization Firms in Mount Laurel NJ which is obviously not searched all that often. Make certain to clarify how the keyword selection process will be handled. Make certain that you have a solid understanding as to what keywords the firm is actually attempting to have you rank well for.
2) Firms Referencing They Have Relationships with Google: We often hear of Search Engine Optimization Companies that claim to have a “special relationship” with Google that enables them to do things such as post their clients directly to the Google platform. Nothing could be further from the truth. Google offers no sort of special relationship to receive increased rankings but rather require websites to meet a large amount of specific criteria to gain high natural search results. The notion of “special relationships” should be considered a major red flag.
3) Automated Platforms which Directly Feed Google Information: The idea of any sort of automated software or platform working with providing Google with information is again a major concern. There are no short cuts in obtaining high natural search results, it is a process that is time consuming but will yield great results when actually done correctly. All of our work in done “manually” and while it can be rather laborious at times, the fact remains that is a very good use of time.
4) Outsourcing Services Overseas Helps Save You Money: While there is something to be said that overseas firms can offer services at a lower cost the reality of it is that the quality of the work is always poor and the end result is that you won’t see the type of results you are looking for. Be very wary of firms that outsource their services overseas, it is something that should be clarified with them early on.
5) Different Plan Levels: The notion of the Gold, Silver and Bronze plans that some SEO firms offer is something that confuses me. Does a bronze plan only get you certain results? SEO is not a one-size fits all situation. Each customer is unique in what it specifically needs. Some clients need more of one thing and less of another. Don’t be fooled by the different plan levels, any reputable firm needs to customize a program that will meet your website’s needs.
As in choosing any type of vendor to work with, always ask for references and make sure you have the ability to “opt-out” if the vendor is not providing the type of quality work you would like them to. We work with a month to month program which we feel makes us accountable for our work and we live by the notion “what have you done for me lately”!