Less than 2 months after Facebook’s botched IPO, the social media titan seems to “want” to make a comeback and win over investors once again. The company is developing a “want” button, aimed at creating a virtual wish-list for their 900+ million users. Additionally, General Motors, who ended their Facebook paid advertising campaign due to unimpressive results, is in talks to resume their paid advertising campaign worth a reported $10 million annually.
Last week, I had the pleasure of visiting with FOX News and discussed the chance that Facebook is making a return to the credibility it once had.
A few notable points stick out to me:
Development of the “Want” Button: Industry experts have found in Facebook’s sourcecode a new button, titled “want”. This button is comparable to their “like” button that is current, however this time, it gives consumers the ability to express their intention with a product or brand. I like this for Facebook. As I state in the interview, this takes some of the work away from investing in market research, and almost allows companies to have their own research conducted through the social network. Imagine you are a television manufacturer and hundreds of thousands of people click the want button, you will immediately see what type of ROI you can expect to make on this particular product.
Facebook Jobs Board: Facebook is in a very strong position to launch a sort of “jobs board” that would directly compete with LinkedIn, Monster, and CareerBuilder. Consider this: Facebook stated during their IPO that users spend an average of 10.5 billion total minutes per day on the platform. Small businesses (who already have a follower-base on Facebook) can post jobs and disengage from Monster and CareerBuilder, and ultimately save costs from posting on these career websites. Facebook certainly has the reach needed to market this service with over 900+ million global users.
These developments and anticipated announcements all point to a possible Facebook comeback. Already, the firm is more than 20% above their low since having gone public.
Over the past 5 years, an internet hacking, or “Cyber Attack” campaign has been infiltrating the networks of a total of 72 institutions throughout the world. The victims include multiple governments, agencies, organizations, and companies. Today, McAfee released an official report, disclosing the list of victims, and suggests the attack originated in China.
Cyber Attacks have been addressed in the past, however last month, the Pentagon has released guidelines stipulating how cyber-attacks will be handled in the future, and permits the U.S. military to take action, if necessary.
Kenneth C. Wisnefski, founder and CEO of WebiMax, was interviewed on FOX News in late June discussing the new internet security measures. Wisnefski, a well-regarded expert in internet security, stated that “The most interesting part that comes to play is the different type of warfare we’re looking at today, versus the type that we as an American assembly are used to from World War II and Vietnam”.
The report states that in 2008, hackers entered the United Nation in Geneva and secretly searched through 2 years-worth of documents and data. One can only imagine the extent of the damage.
Internet security has become top priority amongst government and companies to counter the new “cyber terrorism” that is popping up all over the world. “The new pentagon regulation is a step in the right direction”, as Wisnefski discusses in his interview with FOX.
Kenneth C. Wisnefski, seasoned Web Entrepreneur and founder and CEO of WebiMax, the nation’s #1 rated SEO firm, was interviewed on FOX News with anchors Bill Hemmer and Martha MacCallun.
The United States pentagon unveiled new rules aimed at controlling “cyber warfare”. Cyber Warfare includes the act of using computers to attack other networks, or “hacking” as a more commonly known phrase. President Obama has signed a new order that outlines how far military leaders may act in engaging cyber-attacks against other nations.
“The most interesting part that comes to play is the different type of warfare we’re looking at today, versus the type that we as an American assembly are used to from World War II and Vietnam”, stated Wisnefski, a well-regarded online technology expert, and Entrepreneur. “My greatest concern, however, is that the Pentagon is announcing the new “rules”, which gives hackers a clearly defined way of how not to do it”.
One of the guidelines (signed by President Obama in May, 2011) states that the United States can defend itself and take down computer servers in the originating country of the attack.
“We’re so reliant upon our computers and networks, while it might not actually be a situation that may result in mass devastation concerning American lives lost, the impact that can occur can actually be far greater”, stated Wisnefski. “If our networks are infiltrated, it can make a huge difference beyond just someone stealing your credit card”.