Category Archives: Google


Companies must continuously adapt in order to stay competitive in the world of Google. Semantic search has already begun to change the dynamic of websites and the way they rank within search engines. Don’t let this new roll out diminish your online credibility or hurt your brand. Take action by having your website analyzed to read more…


It’s important to impress all of the Internet’s search engines because you never know where your next big customer will come from. But it’s even more important to impress Google because, at the end of the day, it’s the search engine that the majority of people use to conduct online queries. In case you don’t read more…


Moz, creator of popular SEO tools like Open Site Explorer (tracks links pointing to websites) and MozBar (ranks websites’ authority), does more than create amazing tools that make the lives of website owners and online marketers easy. Moz also hosts an amazing resource that helps you understand every important Google update and algorithm change made read more…


With Google’s increased scrutiny of link profiles, there is some debate on whether or not guest blogging is beneficial to businesses. However, if done moderately with the right partners, guest blogging can be extremely valuable. Guest blogging isn’t only a link building tactic; it’s also a great way to build your credibility, your community, and read more…


Google I/O wraps up today, and now it’s opportune to highlight the coincidences of trends and announcements that Google is trumpeting in their Google gloryfest. My approach is to examine each of the highlights from their 3-hour keynote (!) and point out, from a business and web user perspective, what’s missing. Google has had their read more…


My parents always told me not to care about what other people think of me. But, let’s be honest–we all care a little bit. Of course, we care what certain people think more than others. The high school quarterback’s opinion means a little more than the captain of the chess club. Your CEO’s opinion of read more…