When new venues for internet advertising go live, every online marketing firm and PPC company takes note. Just a few days ago, Google announced the launch of its AdWords for Video program which it claims places more ad control into the hands of small and medium-sized businesses (SMB). Putting its money where its mouth is, the company is also giving potential SMB clients an incentive in the form of over $50 million in account funds to new AdWords registers. Those companies that sign up for AdWords for Video will be working with a free $75 in ad credits from which to drive their PPC campaigns.
Of course, the prospect of free money and a strong marketing venue is sure to entice any company. In addition to the Google-fueled fiscal motivation, there is also an ease of use that comes with the new AdWords for Video system. Companies that already have existing videos in their YouTube channel can simply select these clips to become the video ad for their PPC campaign. Targeting an appropriate audience is also made surprisingly straightforward through the setup process. Google has also created a very simple step-by-step video guide for AdWords for Video to help get SMB owners started.
Getting the Most out of the new Video Advertising Program
Besides familiarizing themselves with the ins and outs of the system, SMB owners will also want to brush up on their pay per click knowledge and practices before committing any considerable effort to AdWords for Video. At its core, the new video marketing program operates similarly to existing PPC programs from networks such as Microsoft adCenter and Google AdWords proper. As such, there are a number of steps one should take prior to getting started:
- Always take the time to seek out trending or popular keywords that may be relevant to your business. Knowing what terms your potential audience is looking for will help you improve your PPC’s click-through rate dramatically.
- Determine what sort of budget you will be working with well before you set up your ad campaign. YouTube’s TrueView Pricing system ensures that you will only be paying cost per click when site users actually sit through the bulk of your video advertisement. This helps keep the cost of video PPC campaigning manageable.
- Direct your efforts on the right networks. While Google for AdWords Video allows you to select the full range of websites and Google properties for your campaign, focusing your ads on fewer networks will keep costs down and ads consolidated. This means that you’ll show up more often to users on a particular network than if you simply selected all possible markets for maximum exposure.
While the new YouTube advertising system is still in its infancy, there’s plenty of potential already available for would-be PPC campaigners. Should any small business owners have any additional questions or would like some advice on their PPC efforts, I can be reached at firstname.lastname@example.org.
Google released details on their official blog that the company has developed interactive ads compatible on smartphones and tablets. The new rich media ads are designed to engage the user and create a deeper experience.
The Company announced “65% of consumers who own tablets use them at least one hour per day. Consumers are embracing them as the third digital screen in their lives.” Apple, alone has sold over 240 iPads, with other consumers owning similar devices from Samsung and others.
The new interactive ads act as sort of a cross between mobile-ap development and pay per click management services. Google released this video to demonstrate:
Google opened up a new feature to their AdWords platform called Dynamic Search Ads. This new initiative includes Google automatically generating your headline based on what was searched for, adding an almost on the fly customized direct marketing strategy. It is estimated that 16% of search queries on Google have never been searched before. Dynamic Search Ads will capture this 16% by tweaking the headline as necessary to reach the intended audience.
For this to be effective, Google indexes websites on a regular basis to scan for changes. They will take these changes (if any) and apple it to your search ad that aren’t already set up in AdWords. This will also save costs as dormant campaigns that are not generating many hits or conversions will not be wasted and will clearly be updated as the landing page is updated. The level of transparency is clearly enhanced!
Shortly after Google made the announcement, they also stated that marketers were seeing a 5-10% increase in click through rates (CTR) and conversions.
Creating an effective pay per click campaign goes just beyond the ad, however. Effective landing pages are also highly required. The addition of a dynamic search ad doesn’t mean companies and advertisers can now create a static ad, sit back and wait for the results. Contracting with the best PPC company becomes a priority as these campaigns can easily be mismanaged by amateur firms. Google also recently announced that their ad visibility will favor landing page quality. Sending users to a poor page will not get the company much visibility.
The Quarterly Benchmarking Report was released today by Marin Software indicating that advertisers are continuing to shift their advertising dollars from traditional advertising methods to online advertising. The report clearly states that paid search has increased some 61% from last year. This rise in demand however has not driven up the cost per click (CPC).
Consistency: Firms increased their resources used toward paid click 61%, as the amount of impressions also rose 61% this year.
Conclusion: To stay ahead of the changing dynamics of advertising and marketing, companies (both large and small) need to understand the dynamics of the new era of marketing, and strongly consider making the change.
As paid search impression rose 61%, year over year, click through rates (CTR’s) also increased, indicating that PPC companies are more efficiently optimizing their client’s campaigns.
WebiMax is a certified Google AdWords partner. Does this mean that companies that are certified partners receive better results on Google? No it doesn’t, however, it does mean that the pay-per-click (PPC) company is a reputable name in the industry and has passed certification exams, establishing their expertise in the field. A quality PPC specialist can mean the difference between success and failure of your internet marketing campaign.
In a response to high demand, Google has added a new phone support feature to AdWords. People can now call in for support by dialing 1-866-2Google. This service runs from 9:00am EST to 8:00pm EST, Monday through Friday. Prior to this added feature, customer support was mainly thorough FAQs and forums.
The newly added feature will make it much easier for people to find answers to troubleshooting questions they have for Google. Rather than spending valuable time scrolling through the FAQs and Forums, a simple phone call will do the trick.
Large advertisers have had the ability to directly contact Google AdWords; this feature is geared more toward smaller organizations and marketers. At the time of the call, users will be prompted to enter their customer identification numbers, so that only current customers can access this new feature. All other questions will have to be determined through the old fashioned channels.
AdWords is a targeted advertising product. Basically, users can create advertisements that will appear in Google’s search engine results when people search for keywords that pertain to them. Direct marketing meets online venue.
AdWords Certified Partners are online marketing professionals who attain this certification by passing exams and adhering to a standard of ethics and excellence. On a side-note, WebiMax, a certified partner in AdWords, recently had another employee receive their certification; Stephanie Apa, Pay-Per-Click Specialist.
As advertising moves more online than ever before, has your company considered utilizing Pay Per Click (PPC) marketing? Consider this fact: In a recent report by the Newspaper Association of America, newspaper advertising in the United States for the year ended 2010 has sunk to a new 25-year low. In the same year (2010) online advertising increased over 10.9%. The statistics reveal the real story. Marketers are using online advertisement like never before because it is more effective, efficient, and reaches beyond the boundaries of newspaper circulation areas.
The most important part of utilizing PPC is making sure you are using the best Pay Per Click Specialist that you can rely on with your marketing budget. Having a quality PPC specialist in place can mean the different between success and failure for your internet marketing campaign.
Read more on selecting the best PPC company
It’s also vital to ensure the PPC company you are contracting with is a Google AdWords certified expert. This is a highly skilled certification to receive (much like receiving an A+ from the BBB). As Google has become much stricter and are cracking down on dishonest search engine optimization (SEO) practices, the companies that have this certification are guaranteed to be a highly valuable and credible source.
“It is very easy to bleed through money within paid search if you’re not having it managed properly”, says Todd Bailey, Vice President of Online Marketing at WebiMax. “With having the right PPC specialist, you can trust that your advertising campaign is in a safe place while you can worry about other important aspects of your business, and maximize your ROI”, concludes Bailey.
WebiMax’s team of highly skilled experts has earned them the distinction of being a Google AdWords certified expert. Since advertising is changing landscapes to online form, it is important for companies to evaluate their advertising position and make sure they are spending their advertising monies efficiently and effectively.