Category Archives: Google AdWords


When new venues for internet advertising go live, every online marketing firm and PPC company takes note. Just a few days ago, Google announced the launch of its AdWords for Video program which it claims places more ad control into the hands of small and medium-sized businesses (SMB). Putting its money where its mouth is, read more…


Google released details on their official blog that the company has developed interactive ads compatible on smartphones and tablets.  The new rich media ads are designed to engage the user and create a deeper experience. The Company announced “65% of consumers who own tablets use them at least one hour per day. Consumers are embracing read more…


Google opened up a new feature to their AdWords platform called Dynamic Search Ads. This new initiative includes Google automatically generating your headline based on what was searched for, adding an almost on the fly customized direct marketing strategy. It is estimated that 16% of search queries on Google have never been searched before. Dynamic read more…


The Quarterly Benchmarking Report was released today by Marin Software indicating that advertisers are continuing to shift their advertising dollars from traditional advertising methods to online advertising. The report clearly states that paid search has increased some 61% from last year. This rise in demand however has not driven up the cost per click (CPC). read more…


In a response to high demand, Google has added a new phone support feature to AdWords. People can now call in for support by dialing 1-866-2Google. This service runs from 9:00am EST to 8:00pm EST, Monday through Friday. Prior to this added feature, customer support was mainly thorough FAQs and forums. The newly added feature read more…


As advertising moves more online than ever before, has your company considered utilizing Pay Per Click (PPC) marketing? Consider this fact: In a recent report by the Newspaper Association of America, newspaper advertising in the United States for the year ended 2010 has sunk to a new 25-year low. In the same year (2010) online read more…