Google added a new function to their AdWords platform, Estimated Top Page Bid. This new section provides a rough estimation for how much the going rate is for specific keywords you may be including (or plan on including) in your PPC campaign. Bidding on keyword phrases can have a huge impact on your PPC advertising, and with this new AdWords feature, your PPC firm will be able to indicate exactly what that keyword is going for on the specific search engine. This new feature does wonders for any PPC advertiser.
There is a minimum quality requirement for keywords such as having a 3% click through rate (CTR), having a minimum bid requirement, and others. These metrics can sound a bit confusing if you’re not proficient with AdWords, thus hiring the best PPC company is another way to further enhance your success.
Below is a screen shot of the new metric, provided by Google’s official AdWords Blog. The way to see this data on your campaign is to click on the Keywords tab, Columns, select Customize columns, and check Est. top page bid.
As a follow up to our May 16 blog titled “Spending on Paid Search Increases”, eMarketer released some forecasts today shining light on to the $14.38 billion industry, and projecting 2012 revenues. In total, eMarketer sees the online search industry surpassing $17 billion for 2012. 77% of that industry, will be owned by Google.
Although Microsoft’s Bing has made strategic moves this year to try to take some of Google’s 77% market share away from them, the forecast sees Google continuing to build a further lead on them. Bing will, however, pass Yahoo, pushing them to the #3 spot. Time Warner’s AOL ranks #4 in online search.
“The advantages of paid search are its immediate return on traffic, related to targeted keywords, demographics, geographic targeted loccations, and websites your organization wants to reach”, states Todd Bailey, Vice President of Online Marketing at WebiMax. “Companies are obviously understanding the significance behing this type of marketing, evidenced by the intense growth in the industry”.
WebiMax is rated the #1 Pay-Per-Click Management company in the United States, by TopSeos.com. Hiring a quality PPC Specialist can mean the different between success and fauilure of your internet search campaign.
Far too often do companies contract with firms that do not have the proper personnel in place, and they don’t receive the conversion’s that their looking for. Advertising dollars can fall through the crack very easily in online search. Contracting with the right PPC Expert can hold the ultimate fate of your company’s campaign.
The Quarterly Benchmarking Report was released today by Marin Software indicating that advertisers are continuing to shift their advertising dollars from traditional advertising methods to online advertising. The report clearly states that paid search has increased some 61% from last year. This rise in demand however has not driven up the cost per click (CPC).
Consistency: Firms increased their resources used toward paid click 61%, as the amount of impressions also rose 61% this year.
Conclusion: To stay ahead of the changing dynamics of advertising and marketing, companies (both large and small) need to understand the dynamics of the new era of marketing, and strongly consider making the change.
As paid search impression rose 61%, year over year, click through rates (CTR’s) also increased, indicating that PPC companies are more efficiently optimizing their client’s campaigns.
WebiMax is a certified Google AdWords partner. Does this mean that companies that are certified partners receive better results on Google? No it doesn’t, however, it does mean that the pay-per-click (PPC) company is a reputable name in the industry and has passed certification exams, establishing their expertise in the field. A quality PPC specialist can mean the difference between success and failure of your internet marketing campaign.