Category Archives: google analytics


WebiMax is dedicated to bettering the online presence of our clients with best practice onsite and offsite marketing. However, our marketing efforts are only as valuable as the data and tracking information we use to mark the progress of our campaigns. Most online companies do use a form of data tracking; in fact, more than read more…


Website management can be an incredibly tricky business for any webmaster or site owner. Although creating a site from scratch can be difficult enough, it’s getting web traffic and conversion rates that ultimately becomes the greatest challenge for so many of us in the industry. Startup company and small business owners in particular tend to read more…


Social media should be a part of any successful Internet marketing campaign, but measuring the impact of your efforts previously required additional tools or creating advanced segments in Google Analytics. Now, social media traffic is much more accessible to the more casual GA user. In March, Google announced their new Social Media conversion tracking tool read more…


Google’s obviously jumping on the social media horse (addition of Google +) and furthers that today by now adding social media data to their analytic platform. Their +1 button data is built in to the platform, and they’ve released the coding that illustrates such social data including Engagement, Action and Pages. This coding for Facebook’s read more…


Announced today, Google will be adding “Google Webmaster Tools” data directly to their Analytics platform. This is a big deal for SEO companies as a new section titled “Traffic Sources” and “Search Engine Optimization” with sub-sections displaying data of summary, queries, and landing pages. With this, people will be able to see how many impressions read more…


The newest addition to Google’s Analytics platform is the ability to track page load speed. This is HUGE! Improving site load speed is absolutely vital to websites (not to mention search engine optimization (SEO) campaigns). No one wants to visit a site that takes extreme time to load. We see this often with amateur sites read more…