It’s impossible to read the latest news in our industry without noticing the tone of immediate concern that so many others have. Ever since the more recent Panda updates started taking a significant toll on SERPs linked with popular trending keywords, everyone has been pointing at Google and blaming the company for the increasingly poor performance of their websites. Add to this the shakeup with Penguin and company’s ongoing silence regarding its algorithm and it’s easy to see why so many well-known voices in the SEO community are up in arms.
When the Penguin update first hit a few months back, Google was quite forward with the reasons for why we saw the rankings drop. Citing duplicate content and heavy anchor text usage as prime elements of sites that were trying to game the system, the company came under fire by many webmasters who themselves were using these disingenuous tactics. It also certainly didn’t help that the initial version of the algorithm hit several well-to-do sites and messed up their rankings for a brief stint as well. Nearly everyone in our industry was up in arms and panic was rampant.
Of course, it’s not all doom and gloom. Months after the most significant updates, thousands of link-farming directories and sites fraught with black hat SEO tactics have finally been dropped from Google’s SERPs. While not every exploitative page has disappeared from the page one results, most keyword searches now return results that have achieved their position due to smart design and ethical SEM campaigning.
Tried and True Tactics with the Best Impact
At the end of the day, it’s those SEO companies that have used and continue to rely upon transparent marketing techniques and natural linkbuilding practices that have fared the best since the Google’s updates began rolling out in full force. Google-friendly site optimization, social media campaigning, and original and interesting content generation are all methods through which the most notable online marketers are getting their clients onto the top of the SERPs these days.
Although search engine users continue to see mainstay sites like Wikipedia appear in the top 5 spots of their queries, many non-brand specific search terms have now become easier to lock down as trending keywords for clients’ brand. And, surprisingly enough, it’s Google’s Panda and Penguin updates that we have to thank for these SEO opportunities. While the constant search algorithm revisions certainly have made all our lives a little more complicated, these new challenges are being made in the name of better content for users. And that’s something we can all get behind.
If you’re a website owner who’s noticed your site’s standings in the Google SERPs have dropped in the last 48 hours, then you’ll likely already know who (or what) is to blame for it. Back on Tuesday, Google ran a data refresh for Panda which, according to the company’s predictions, affected around 1% of its total index pages. In the time since the update, several notable SEO news networks have reported on the issue and begun asking the community about the extent of the damage.
While the overall impact of the latest Panda activity is nowhere near as significant as it has been in the past, there are still going to be at least a few webmasters who’ll find themselves scowling at the new rankings. The fine folks at Google have gotten better at informing the public of what’s needed to correct low SERP standings, but most people still aren’t quite sure how to go about improving their online properties in their entirety.
Although optimizing a website to get better traffic is a lengthy and somewhat arduous process, there are some key rules that every site owner should be following at all times that can help get the job done. Certainly everyone is familiar with the idea of having original content, high keyword-to-page relevancy, and strong outbound links, but there are also those elements of a site that are more about design than execution that tend to go unnoticed. Before you go back and start overhauling low ranking pages, consider whether you’re making good use of the site itself.
Am I Being Truly Unique?
Many business owners use their company’s website simply as a virtual storefront from which to sell products and services. While the ultimate goal of any online business page is to facilitate sales and make things more convenient for the customer, that doesn’t mean that’s all it can be. Those websites that see consistent traffic numbers and ever-increasing conversion rates are often those that offer something worthwhile and immediate to the user.
Of course, many readers would ask about how they would accomplish this. Well, as any successful SEM company would tell you, turning a lifeless site into a hub of network activity is as much as result of clever design as it is savvy SEO implementation. Many companies go about rejuvenating a stagnant domain by keeping a running blog of industry news, offering “flash sales” with limited durations on the primary landing page, and important contact information up front.
While these design choices don’t factor heavily into Google’s site crawls, they do create immediate engagement opportunities for site visitors and act as attention grabbers. This serves to boost SERP standings by naturally improving the value of the page for users.
For more information on how to go about creating a more engaging landing page, I can be contacted at email@example.com.
It seems not a week can go by without Google raising more alarms within the SEO community. Online businesses that have been watching their web analytics over the last few weeks may have noticed some alarming trends. Traffic has been dropping steadily for many online companies and the page rankings have been falling along with it. While not everyone has been affected by these disturbing trends just yet, more and more pages are experiencing the impact of Google’s constant search engine revisions.
Just this past weekend, webmasters checked their analytics to find that their sites were hit severely by what many suspect is a silently rolled-out Google search engine update. From Friday through Sunday, site traffic and Google referrals changed so dramatically that a fair bit of speculation has been made as to whether Google has already begun implementing its long-promised search algorithm overhauls. While no one can say for certain whether the weekend’s traffic trends were a result of the Easter holiday or something nefarious from within Google itself, the fact is that many people have already begun to panic once more.
Times are Changing and SEO is Changing with It
Regardless of whether your company’s website is already SEO friendly or has yet to be optimized for search engine relevance, the fact is that every site online today will need to be prepared for the coming months. Many businesses and even some webmasters still haven’t heard the news of Google’s upcoming massive Panda update, which will include revisions to punish sites with excessive SEO activity. Because of the update, everyone is waiting on pins and needles as countless search engine result pages will appear radically different in only a few weeks’ time. So how does one best prepare for the future?
As WebiMax continues to revise its own SEO development practices for the upcoming Panda update, we strongly recommend that every online business and organization owner revises his or her own web content. In the past, internet companies could observe simple SEO practices and implement them in order to create more search engine friendly sites. Yet with Google radically revamping how its search algorithm operates, many of the techniques the SEO industry has come to rely upon are going to fall by the wayside very soon.
We have the Solutions you Seek
Always forward-thinking and progressive, WebiMax has been working overtime with its clients to better prepare them for the looming threat of the new Google algorithm. Our staff of expert SEO developers and project managers works together with businesses to provide exceptional local SEO support and a design process that yields proven results every time. Even though the future may be an unsure time for many internet companies, we are able to provide a little peace of mind in the days ahead. With Webimax here to help, no online business owner needs to panic.
If you’re more curious about the upcoming Panda updates, we suggest reading more about it. We are proud to offer a great overview on the topic. It can be read here.
Kenneth C. Wisnefski, founder and CEO of WebiMax, the top rated online marketing firm specializing in search engine optimization, announced that Google’s “Panda” update is taking on a new strategy in combating unscrupulous website domains. The Panda update is a tweaking of Google’s search algorithm that aims to flag websites who lack original and quality content. Wisnefski, a successful Entrepreneur and expert in search engine marketing, states that the Panda’s new strategy includes targeting keywords that have lost value or have been associated with poor quality web domains in the past.
“There have been reputable sites that have been negatively affected, most likely due to the fact that they rank for specific keywords that have lost value and contain a lack of quality results”, states Wisnefski. “Google continuously evaluates the strength of randomly chosen keywords, thus it is important for all webmasters to constantly evaluate their search rankings and regularly optimize their website”.
For example, websites including TheWeatherSpace and PR Newswire were flagged, while domains including YouTube, Fox News, CNN and AOL.com were rewarded. Those websites that are flagged are sent backward in the search engine results pages and inversely, those rewarded are granted favorable visibility. Although PR Newswire is an example of a reputable site, it could be due to short, irrelevant articles that are heavily entrenched with keywords that red-flagged Google.
“Keyword-density ratios are often mismanaged in order to inflate the search engine value of a website”, stated Wisnefski. “Google’s Panda Update has also targeted these methods and explains why such websites including PR Newswire may have been affected”, concludes Wisnefski.
Due to the fact that the SEO industry is constantly evolving, it is essential for webmasters to consistently evaluate their website to ensure they are in-line with important changes, including those set forth by industry titan Google.
It is true that many of us watch videos online more than we read text articles, but just how many? A recent report for comScore shows that 85% of the United States internet audience watched videos on the internet in September, 2011 alone. That percentage represents 182 million Americans. Interested in optimizing your video with Video SEO? Furthermore, the report states that the average viewer spend 19.5 hours in September watching video.
These numbers are staggering and confirm for us that not only are people “broadcasting themselves” on sites including YouTube, companies are also creating advertising content for themselves through video. This calls for a need of video search engine optimization solutions. Without effectively optimizing the video, it will fail to get picked up and rank well on popular search engines.
ComScore also reported that 6.8 billion video ads were viewed in September. YouTube (at no surprise) ranked as the top video site with VEVO and Microsoft Sites ranking 2nd and 3rd, respectively.
Interestingly enough, Google’s latest Panda Update allowed video streaming services and websites to rank higher in the SERPs in the month of September. There may be a direct relationship to the increase reported by comScore for September with the results of the Panda.
At the beginning of last week, we at WebiMax started seeing another wave of movements in search engine rankings that suggested to us Panda 2.2 update was live. Unannounced at first, Google now confirmed today that this was in fact the case. Although we’ve all known that the update would be arriving shortly, no one knew exactly when it would happen.
The interesting part of Panda 2.2 is that Google did not officially release a news release or report on their blog the exact paramaters of the update. Not much is being said, in fact, their almost making it sound as though this update is just one of the many that are made each year. The only piece of the puzzle they revealed is that they are trying to address the issue of “:Scraper sites”, websites that basically republish others content and make profits that way.
At WebiMax, we welcome the changes, and we have actually signed more clients because of Panda. It’s making people run from their SEO firms that use black-hat optimization and flock to the ethical SEO firms out there.