It’s impossible to read the latest news in our industry without noticing the tone of immediate concern that so many others have. Ever since the more recent Panda updates started taking a significant toll on SERPs linked with popular trending keywords, everyone has been pointing at Google and blaming the company for the increasingly poor performance of their websites. Add to this the shakeup with Penguin and company’s ongoing silence regarding its algorithm and it’s easy to see why so many well-known voices in the SEO community are up in arms.
When the Penguin update first hit a few months back, Google was quite forward with the reasons for why we saw the rankings drop. Citing duplicate content and heavy anchor text usage as prime elements of sites that were trying to game the system, the company came under fire by many webmasters who themselves were using these disingenuous tactics. It also certainly didn’t help that the initial version of the algorithm hit several well-to-do sites and messed up their rankings for a brief stint as well. Nearly everyone in our industry was up in arms and panic was rampant.
Of course, it’s not all doom and gloom. Months after the most significant updates, thousands of link-farming directories and sites fraught with black hat SEO tactics have finally been dropped from Google’s SERPs. While not every exploitative page has disappeared from the page one results, most keyword searches now return results that have achieved their position due to smart design and ethical SEM campaigning.
Tried and True Tactics with the Best Impact
At the end of the day, it’s those SEO companies that have used and continue to rely upon transparent marketing techniques and natural linkbuilding practices that have fared the best since the Google’s updates began rolling out in full force. Google-friendly site optimization, social media campaigning, and original and interesting content generation are all methods through which the most notable online marketers are getting their clients onto the top of the SERPs these days.
Although search engine users continue to see mainstay sites like Wikipedia appear in the top 5 spots of their queries, many non-brand specific search terms have now become easier to lock down as trending keywords for clients’ brand. And, surprisingly enough, it’s Google’s Panda and Penguin updates that we have to thank for these SEO opportunities. While the constant search algorithm revisions certainly have made all our lives a little more complicated, these new challenges are being made in the name of better content for users. And that’s something we can all get behind.
MOUNT LAUREL, NJ — (May 24, 2012) – Kenneth Wisnefski, founder and CEO of WebiMax, a leading search engine optimization firm, announced today that the company will host a webinar discussing Google, Inc.’s recent Penguin algorithm update and the future of internet marketing on June 5th at 2:00pm EST. The Penguin was released in late April and is a major update to the search engine’s algorithm and has impacted the entire search community.
“I am pleased to announce that this webinar will be hosted by WebiMax’s own Todd Bailey, Vice President of Marketing and Digital Strategy, Michael Stricker, SEO and Social Media Strategist, and Chris Countey, Director of SEO Strategy,” states Wisnefski. “Our experts will discuss relevancy, SEO signals (including links, social & relevancy), the impact of the Penguin update and how to recover, Google’s Knowledge Graph, and more.”
Google states the Penguin update is another necessary step toward eliminating spammy websites from their search engine, and further declared there are over 50 updates each month, causing webmasters to scramble to stay informed.
“WebiMax employs some of the most talented webmasters in the search community and feels it is necessary to host this type of webinar,” exclaims Todd Bailey. “We have the resources in personnel and experience to be able to discuss best practices including how to adjust your website to the Penguin update and further discuss the future of internet marketing.”
The Penguin update webinar is open to the public but has a limited amount of seats. It will take place on June 5th at approximately 2:00pm EST. All interested may register here.
Led by serial web entrepreneur Ken Wisnefski, WebiMax has established themselves as a global leader in SEO services, E-commerce solutions, social media, web design, pay-per-click management and reputation management. The company was voted one of America’s Most Promising Companies (2011) by Forbes Magazine and recently awarded one of Philadelphia’s Fastest Growing Companies (2012 and 2011) by the Philadelphia Business Journal. WebiMax employs over 150 personnel in 12 offices including 8 U.S. based, and 4 International. Visit http://www.webimax.com/ for more information.
Tomorrow marks one month since the debut of Google’s Penguin, and everyone is still trying to make sense of the update. While a couple websites have come into existence as a response to Google’s most recent revisions to its algorithm, little has been made in the way of progress when it comes to actually puzzling out how Penguin works. Although it is highly unlikely that the company will ever reveal the mechanisms behind the update, the SEO community has at least come up with a few useful tips for creating content that Google’s search engine wants.
Don’t Repeat Content
Regardless of whether a website is reposting text from elsewhere or pulling materials directly from other online properties, businesses should take care to never duplicate or steal content. Aside from the obvious moral implications inherent in this sort of black hat SEO activity, content reposting is one of the many optimization behaviors that Penguin explicitly punishes. Every day, Google crawls millions of websites and then compares what it finds against existing pages. Should content be discovered as having been taken from elsewhere, then that page’s rankings and SEPR rankings are dropped as a result.
In order to avoid this issue, webmasters and business owners need to remain consistent in their efforts to create unique content for their pages. Since Google’s intended goal is to create a network through which users can find useful or interesting sites quickly and effortlessly, 100% original work is far more likely to show up in the company’s SERPs than copy-pasted material. As such, every website owner should create their pages from scratch or from personal templates when generating content.
Only Write when It’s worthwhile to the Reader
Mismanaged SEO campaigns often end up creating mountains of blogs, social media posts and webpages that lack any true substance. In an ongoing mission to secure popular keywords and gain additional indexing opportunities, many people blunder in their SEO efforts and simply generate new content that holds some SEO value but offers nothing of worth to potential readers or site visitors. Although this sort of content may initially get picked up by site crawlers and show up on search results, a lack of user engagement means that it will only end up falling down the SERPs rather quickly.
In order to create webpages and blogs that retain decent rankings and respectable traffic, businesses need to provide users with content that is worth interacting with or sharing with others. Well-written and informative pages tend to be the same ones that appear to users in their initial search results most often. While it may be tempting for a company to arbitrarily create new pages and blogs for link-building purposes, business owners should make certain that any new content made for them is interesting and engaging.
For additional information about creating quality content post-Penguin, I can be contacted at firstname.lastname@example.org.
Everyone who writes about SEO has recognized Google’s Penguin update as the hot button issue at the moment. After a staggering 350,000 sites were affected by the company’s recent algorithm revisions, the SEO community fell into a bit of disarray over the topic. Across the board, reaction to the update has been mostly negative as only a few actually notable spam and aggregator websites were impacted by Penguin while thousands of respectable businesses were hit as well. It’s a subject that is generating a lot of buzz and has led to sites devoted to the subject and commentary from our own Jill Johnson.
Due to all the talk about the damage dealt by Google’s Penguin update, many small business owners have plenty of questions over whether their own websites could be affected. Since SEO development can be a complicated and often overwhelming subject, there’s a lot of uncertainty felt by site managers regarding what they should be on the lookout for. Although the mechanics behind Penguin are still very much unknown to the SEO community, Google has made it clear that there certain page elements that webmasters will want to avoid.
A SEO tactic almost as old as the internet itself, many disreputable online marketing agencies try to game Google’s site crawlers by placing as many possible keywords onto a page as possible. Better known as “keyword stuffing,” this technique is one that has been falling gradually into disuse as algorithms continue to be improved. Still, there are those web designers and black hat SEOs that insist on piling as many search terms onto a page as possible in hopes of more varied SERP showings.
According to Google, sites with excessive search terms are among those directly targeted by its Penguin update. As such, it’s important that one keeps his or her website clear of unnecessary keyword implementation. If a term is haphazardly thrown into a page’s content with little to no purpose, then they should be removed ASAP. The longer those keywords stay on a website, the higher the chance that Google will punish the site by either dropping its SERP placement or de-listing it entirely.
Despite how smartly designed most modern search algorithms are, some webmasters still try to exploit nonsensical text to add more weight to a page. The principle design mentality behind this black hat SEO tactic is that it’s the links that matter most and the other content is pointless. This sort of unethical optimization method is more common on article publishing directories and various spam sites rather than official websites.
Yet, regardless of how absurd these pages often look to readers, some web designers still try to add extra pages onto their sites devoted exclusively to pointless writing with preferred links. As the secondary focus of the Penguin update, irrelevant text is going to earn these types of sites a huge penalization from Google. As such, it’s important that webmasters take the time to reduce their sites’ content to relevant and purposeful content.
As new information about Penguin becomes available, we at WebiMax will relate these details to our blog readers. Should anyone happen to have any question at the present, I can be contacted at email@example.com.
While it’s important to hire an SEO company that’s committed to working for you, since the release of Google’s new algorithm, Penguin, it’s crucial more than ever that you select an SEO company that is following organic SEO practices.
Since the webspam algorithm launched, businesses should be cautious that the SEO company they choose doesn’t perform black hat techniques as this will result in a penalty from Google. Sites that are penalized will be removed from Google’s index, thus becoming invisible to search engines.
No business wants to invest money, time and trust into an SEO company only for their business to be ruined. Receiving a penalty from Google not only results in your site being removed from Google’s index but will significantly hurt your business’s reputation.
The best way to avoid receiving a penalty from Google is to hire a quality SEO company that isn’t going to cheat the search system. Here are a few guidelines to keep in mind when searching for an SEO company that’s committed towards working for you and won’t leave your business damaged:
You can start by researching the background of the company. Learn about when the company started, their mission and philosophy, how many clients they’ve worked for, the types of campaigns they perform, their achievements and awards, and the management team. You can do this by checking out the company website and researching the company on search engines. This will help you get a feel for SEO the company.
What do you want to achieve?
When you turn to an SEO company to work for you, of course they will jump at the opportunity to gain a new client. But, don’t let their words alone lure you in. You should determine ahead of time what you want to achieve. Think about your objectives and what you want to gain from the SEO company. Whether you’re looking to increase traffic to your site or want your website appear higher in the SERPs, you should have an objective.
What’s their take on what you’re looking for?
After you discuss your objective, let the SEO company impress you with their knowledge of SEO and what measures or tactics they believe should or shouldn’t be used to help you reach your results. A company that’s truly dedicated towards helping you won’t just give you what you want, but what you need. They will explain to you the best practices and best approach to help you achieve what you’re aiming to reach.
What strategies do they follow?
While the SEO company may not be able to give you a nail on the head explanation of how they would approach your campaign, you can ask them about their common strategies and tactics. You should ask about the keyword selection process, how they measure competition, how content is created onsite and offsite, how backlinks are formed, and every strategy they’d follow in an SEO campaign.
Also, this is the perfect opportunity to discuss the Penguin update. Ask them what they know of the Penguin update and how their company avoided being affected by the new algorithm. The more knowledge they have of the Penguin update and of Google’s algorithms is clearly a good sign.
Do they know the latest in SEO and have an obsession for analytical data?
The SEO company you choose should know the latest tactics in SEO and what work must be performed in order to help a site rank well. They should understand your target market, know how to reach your market, have a creative side to attract online audiences and know how to switch up an SEO strategy quickly if the current strategy isn’t yielding the results you’re looking for.
Also, the company should be literally obsessed with analytic data and measuring your campaign progress. You should be able to turn to them whenever and ask them of your progress and current rankings. Staying up-to-date with the latest in SEO should essentially be a lifestyle for an SEO company.
Do they communicate regularly?
You want a company that communicates with you regularly and informs you of your campaign progress. While the company may be working to service you, this is your company’s reputation on the line. Also, don’t be hesitant to question the steps they take or ask them to explain something. SEO companies understand that business owners aren’t SEO experts.
So, while you’re on the search for an SEO company to work for you, keep these guidelines in mind and help your business succeed.
How much time do you have today to think about online marketing strategies? I think about it all day. It’s my passion and career. I’ll assume there are a lot of similar souls out there who are passionate about engaging their respective fields. I bet it warrants a lot of attention. My daily duties do. Would I have time to breach the threshold of another vertical while addressing online marketing? It’s not very likely; or, I wouldn’t be able to cover much ground that way.
I endeavor at keeping a healthy body. I know some tidbits about anatomy, health, diet, etc; yet, there are limitations to my knowledge. I defer to specialists when needed. Last year, I was feeling exceptionally sluggish and didn’t know why. I tried to modify behavior and get to the heart of the matter myself but was unsuccessful; I pinpointed the lethargy to a deficiency in iron thanks to blood tests and my doctor. Otherwise, I would’ve been growing more desperate and confused about my health. I sought help instead.
You see where I’m going with this (I hope.) Online marketing specialists look after the health of your online business. It’s our pledge just as doctors pledge to look after the health of patients.
I think you can begin to see my point above. I’m not saying I couldn’t have been a doctor (Does that involve math? I hope not.) I’m not saying you can’t be a great online marketer. But I’m not a doctor; if you’re not a marketer, I prescribe your deference to those who spend a lot of time and energy in the field. I don’t wear a stethoscope; but, I know how to check the pulse of your online business. I know how to check to see if your online initiatives are working well, providing healthy revenue streams.
Approaching an online consultant is not an absolute necessity; but, just as I visit the doctor, gaining insight into my health, wouldn’t you want to treat your business well too? Isn’t your business ‘your temple’?
Online marketers don’t completely understand Google. I’m not sure Google would prefer complete transparency. However, consultants do closely work with best practices and Google updates. Just like doctors, we can’t completely know or predict the future; but, we can use our knowledge to facilitate the health of your online business.
Google has an idea of how it would like its search engine to work. As marketers, we spend time understanding Google and how tweaks influence and change SERs. Unfortunately, some modifications make sites ‘sick,’ causing them to drop in rank (and subsequently lose money and exposure). The sickness is usually self-inflicted whether Web masters knew they were ‘messing’ with potentially hazardous initiatives or not.
If your site is sick, then you need help. You could try to revive your online property alone; yet, you may make things worse, becoming more frustrated like I was regarding my lethargy last year.
Headstrong or Web Savvy?
I can be a stubborn person. I admit that. I often have to be wary of when my stubbornness backs opportunities in a corner. Are you doing such with your online business? Have you recently been affected by Panda and Penguin updates? Don’t spin wheels blindly searching or exhausting intuition, attempting to ‘get better.’
When I need my car fixed I go to a mechanic. When I don’t feel well I go to a doctor. If I want to learn skiing I search for someone who spent a lot of time on the slopes. When you want to improve your online marketing performance you need to seek professional consultants.
No one will force me to go to the mechanic, doctor, or ski instructor. I could attempt to address my needs alone though seriously lacking in understanding of those topics. You could attempt to address your search engine health alone; but, do you have the time, passion, and level of understanding equal to an online marketing consultant? Don’t allow more time to pass; your business’ ‘condition’ could get worse. Additionally, a lack of understanding of what’s causing ‘the sickness’ is a potential time bomb.
WebiMax recently launched PenguinWatch.com – a consultancy site, dedicated to helping Web masters understand the Google Penguin update as well as gain a better hold on search engine best practices and strategy. Please take a look at the site and don’t hesitate to seek assistance regarding a number of initiatives. Most importantly, don’t dismiss the importance of asking questions. Do you have questions? We would like to help improve your understanding. The first move is yours.