Category Archives: Google


Link building strategies have come a long way since the early days of SEO and search algorithm updates such as Google’s Panda and Penguin have made the process even more complex.  Formerly, link profiles existed merely to bolster the authority of pages within the SERPs.  However, the quality of those backlinks was not deemed to read more…


If you’re a website owner who’s noticed your site’s standings in the Google SERPs have dropped in the last 48 hours, then you’ll likely already know who (or what) is to blame for it. Back on Tuesday, Google ran a data refresh for Panda which, according to the company’s predictions, affected around 1% of its read more…


Marissa Mayer has been a larger player at Google through her 13 years there. She was the 20th employee and has held different positions on her way to the top, from designer and engineer to product manager and VP of various projects. She has a focus on end-user design for various products and platforms, and read more…


Customer satisfaction has always been important regardless of product or service type, and even industry. We all instinctively know this, experience it as consumers ourselves, and try to deliver it for our own customers if applicable in your line of work. Now, it is a unique exercise in addressing customer satisfaction for social networking platforms read more…


Terms such as “domain authority” and “page authority” are part of the everyday vernacular in the Internet marketing industry, but what do they mean for online business owners?  As it pertains to visibility on the Web and greater revenue, they mean a lot. Essentially, a website or page’s authority is the prevalence it has in read more…


Since the launch of Google Search Plus Your World back in January, there have been continuous shifts and developments in the world of search and how social accounts, profiles, and posts appear in the SERPs of major search engines. Google indicated Google+ would be profiled more in the search results for logged-in users and Bing read more…