Marissa Mayer has been a larger player at Google through her 13 years there. She was the 20th employee and has held different positions on her way to the top, from designer and engineer to product manager and VP of various projects. She has a focus on end-user design for various products and platforms, and that is being touted as her best strength and leading benefit for Yahoo in bringing her in to lead the company. There is growing sentiment that Mayer might just be the right person to not only navigate a struggling Yahoo but bring the right vision and guidance that could position Yahoo well within the changing landscape of the web, social, and mobile sectors.
Yahoo has had their fair share of struggles in recent years, trying everything they can to right the ship. They have continuously fallen from their once dominant position in search now trailing behind Google and Bing, holding the third place spot and continuously losing market share. They are looking to settle their troubles and reverse their downturn, with intentions to not just level out but become a major player once again.
Enter Marissa Mayer. Given her accomplished background in designing user products that have been visionary in their functionality and widely successful as measured by their high adoption by end-users, she has the right experience for Yahoo’s current position. Several examples of these products are Google Local, Google Images, and Google Maps, some of their most important functions. And this is where it gets interesting.
The Window of Opportunity
Experts and analysts are looking to the future and declaring that Google will likely move away from the traditional web to compete on the mobile, social, and applications fronts. Yahoo’s current areas of strengths exist in the traditional web space with MyYahoo, YahooSports, and YahooFinance as primary properties that receive a big draw and are very active.
So as Google shifts its focus away from the traditional web, there is an opportunity for Yahoo to assert themselves in this space and claim dominance growing web functions and properties. Now, with the person who spearheaded such efforts at Google leading the charge at Yahoo, they could be poised to make a run at defining the traditional web for the next decade.
So where does this leave SEO and the companies that work to optimize on the search engines? It does not change too much of what we do, unless Yahoo makes significant changes to their search offering. This is not entirely out of the question though as Bing already delivers Yahoo’s search results, borrowing their algorithm, so the results are largely similar, but the experience is different.
Yahoo could further develop the experience they deliver on their search platform in an effort to gain greater market share. Reputable SEO agencies will always have work to do but what is looks like will surely evolve and continue to change, and it will be interesting to see how much change if any comes at the hands of new developments from Yahoo.
Reach out to me directly at rbuddenhagen(at)webimax.com and @ryanwbudd for more information on how companies can prepare for the future of SEO.
Customer satisfaction has always been important regardless of product or service type, and even industry. We all instinctively know this, experience it as consumers ourselves, and try to deliver it for our own customers if applicable in your line of work. Now, it is a unique exercise in addressing customer satisfaction for social networking platforms because they are still very fresh and evolving in relation to what their purpose is and how consumers actually used them.
Facebook has been in the lead for some time now, with Twitter following them (pun…intended), and LinkedIn, then Google+ and others. Since its inception and the launch of Google Plus Your World, Google+ membership has risen, but activity on the site has paled in comparison to other sites notably Facebook and Twitter. That is an issue that Google will be working to improve on, but now Google+ has a reason to stand apart from their competitors…for their customer service.
In the recently released American Customer Satisfaction Index E-Business Report, Google+ tied for the top spot with Wikipedia in the social media category each with scores of 78 on a 100-point scale. Comparatively, Facebook had a score of 61 which is a decline from 66 last year largely over the changes to their interface that were instituted, ongoing privacy concerns, and the presence of too many ads on the platform.
Opportunities for Google+
Facebook’s downtrend, albeit small, can continue if the above mentioned challenges persist. This would be a positive for Google+ as they progress in this sector. With over 250 million users, Google+ has a long way to go to challenge and match both Facebook user activity and user-base of 900 million. If they can build it up in the coming years, they will be able to bolster their stores of personal information, add additional revenue streams, and increase the relevancy of their social-infused search Google Search Plus Your World.
Attention to the customer is a growing area of concentration for businesses across industries and top social media and SEO companies work with their clients to engage customers and ensure their satisfaction and protect their online reputation. Give a read to Patty Ryan’s post yesterday on a real-life experience with proactive online reputation management, for some additional insight.
Reach out to us directly through our contact page for more information regarding social media, online customer service, and ensuring customer satisfaction.
Terms such as “domain authority” and “page authority” are part of the everyday vernacular in the Internet marketing industry, but what do they mean for online business owners? As it pertains to visibility on the Web and greater revenue, they mean a lot.
Essentially, a website or page’s authority is the prevalence it has in organic search engine rankings. Higher authority correlates to more visibility and potentially, more conversions and sales. In digital marketing, gaining said authority is a common goal of many campaigns. In the past, that goal was achieved through efforts such as link building, content development and routine site maintenance. Today, however, social media is playing an increasingly important role and maximizing social engagement is gradually becoming a crucial part of marketing initiatives.
Companies that specialize in social media enhancement understand the value of networks such as Facebook, Google+, Twitter and Pinterest. Friends, fans, likes and tweets provide much more than bragging rights for a business; they can also provide authority to individual pages or domains. Additionally, social media is an effective platform for gaining brand recognition, which is valuable both on and offline.
Consumers spend a significant amount of time online searching for brands, local businesses or products that they like and sharing them amongst their peers. This phenomenon has grown to worldwide proportions and has become a cornerstone of social media marketing. Delivering content to users and offering products and incentives via social shares has proven to be impactful on the profitability and visibility of many brands.
Once a greater social following has been established, it is important to encourage shares and feedback through social media outlets. By creating a “call to action”, businesses are more likely to gain more momentum in the SERPs and throughout the social space.
Social media is a long-term investment for a business. Profiles must be carefully maintained and frequently updated. However, a properly optimized social media presence is almost certain to increase authority and ensure success in the online marketplace.
Since the launch of Google Search Plus Your World back in January, there have been continuous shifts and developments in the world of search and how social accounts, profiles, and posts appear in the SERPs of major search engines. Google indicated Google+ would be profiled more in the search results for logged-in users and Bing announced several months ago that social media, with a particular focus on Facebook, would be in integrated into their algorithm and show in their SERPs to offer a social dimension to web queries.
Another facet though is personal and corporate brand searches and how social media factors into it. An interested study covered by Search Engine Watch entitled “Social Search Result Rankings for Top 500 Tech Writers” in February that squarely addressed personal brand searches gathering statistics on exactly how often various social media accounts show in SERPS of personal brand searches.
A follow up study was just recently done that offers valuable insight and addressed changes in SERP visibility since February. They found that for personal brand searches…for which they searched 50 of the top Tech writers, the likelihood of Twitter results appearing on the first page of Google increased by 4% to 95% of the time. LinkedIn results increased from 67% to 76%, Facebook jumped by 10% to appearing on the first page 62% of the time, and Google+ increased only 3% to 36% of the time. As a follow on to those stats is the finding that Twitter results appear with the greatest frequency in the 1-3 positions of the SERPs at 62%.
The other side of the study looked at the activity of the writers on their social media accounts to see if there was a correlation between activity level and SERP visibility, and there definitely was. In short, high activity on Twitter experienced by 71% of the writers was widely seen(while 89% of the writers had little or zero activity on Google+) and Twitter is the social platform that was seen the most in the SERPs, and the most in the top 3 spots.
Takeaway for Businesses
Visibility appears to be largely based on activity (sorry to those thinking Google was arbitrarily placing Google+ above other results for such searches) and Twitter has simply dominated. Both personal and company brand should be posting with high frequency on their Twitter, LinkedIn, Facebook, and Google+ accounts without sacrificing quality of post content. So for the company representatives and the SEO and social media agencies partnered with these companies, consistency is the key here to sustained relevance and authority…surprise.
The experience of searches for companies should be largely similar to that of personal brand searches. Thus, companies have another reason to prioritize their social media campaigns.
One large caveat is that all the searches that were performed were done while not as a “logged-in” Google user. While logged-in, Google+ results for personal brand searches could be more visible in the SERPs across the board. It is unclear how this will develop further in terms of which platforms will be profiled, if it will remain largely based on social activity, and how it will relate to company brands going forward. The SEO community will be tracking it and there are sure to be more quality studies like this conducted and put out for all to learn from.
For more information about this, reach out to me directly at rbuddenhagen(at)webimax.com and @ryanwbudd.
What do Google, Microsoft and Apple have in common? A lot, actually; and following their respective developer conferences earlier this summer, several new commonalities have been revealed. We now know that new tablet devices are being developed by Google and Microsoft and that Google and Apple are both looking to capitalize on their mapping software. We’ve also learned that iOS 6, Windows 8 and Android 4.1 are going to incorporate more Internet and social media functionality than any previous operating systems. This enhanced focus on social connectivity will undoubtedly be an important component of these new systems, but its impact on Internet marketing may be even greater.
A More Social Future
Despite Facebook’s apparent inability to succeed on Wall Street thus far, the network is still as popular as ever. With upwards of 900 million users, nearly 1/7 of the world’s population is using Facebook. That’s an impressive reach for a social network that began less than a decade ago as a college project. Microsoft and Apple have both seen potential in Facebook and their confidence in the brand is reinforced by its incorporation into their new OS offerings. The move to integrate social media directly into the operating system itself will only bolster its popularity, which will significantly impact the Internet marketing industry.
Effects on Internet Marketing
SEOs and SMOs are likely to see a substantial rise in their client base. Online marketing initiatives will become increasingly valuable as the Internet itself continues to become more accessible. Today, the role of social media in marketing initiatives is larger than it has ever been and it has proven effective for many companies worldwide. Search engine optimization and social media are expected to become even more closely related going forward, as well.
The release of iOS 6 and Windows 8 are also likely to impact current social media campaigns and increase their overall effectiveness. The future of social media looks to be very bright and with the help of tech industry mainstays such as Microsoft, Apple and Google, it may become the very cornerstone of online marketing.
What are your thoughts on the future of social media marketing? Drop me a line at email@example.com or on Twitter @brwebimax.
Despite any snide comments that Google’s critics may have as of late, it’s clear that the company’s role in the search engine market remains unchallenged. With the Google glasses project only a few months away from going public (at least in a beta state) and the company’s cloud-based storage system now available for all users, the world’s most popular search engine company has managed to keep its momentum in light of any past missteps. At this point, the only remotely serious competition that the company faces is through Microsoft and its Bing search engine.
However, nearly all statistical data shows that Bing still tails significantly behind Google in its search engine market share. Yesterday, comScore released its monthly update for its qSearch analysis, an ongoing record of search network activity. The results of the study are what many of us would expect as Google and Bing continue to dominate search activity in first and second place, respectively.
The data itself breaks down to show that Google activity currently accounts for over 66.8% of all searches, while Microsoft’s Bing comprises a mere 15.6% of the total inquiries. Both companies have increased in use (by a few tenths of a point), but the Yahoo! network experienced yet another drop in activity (down to 13.0%). According to the numbers from comScore, it would appear that any gains made by Google and Microsoft are a result of Yahoo’s decreased share.
Playing to the Crowd
Whenever one researches the latest SEO trends and tactics, inevitability the most consistent advice a person sees is always to improve his or her site’s clout with Google. Although there is a fair amount of competition gunning for the company’s much sought-after top spot in the search engine market, the current data shows that any potential upset is, at best, years away. For the time being, it’s essential that SMB owners and internet advertising gurus stay the course and apply the bulk of their optimization efforts towards Google SERPs.
Of course, the big question is how to get the domain authority and page ranking with Google that e-marketing consultants harp on so much. While the road to the page one search results can be a lengthy one, expert SEO companies are here to help businesses get the traffic they need to thrive in today’s economy. As the internet continues to pervade throughout every corner of the globe, the number of potential site visitors and customers one can see only continues to rise. As such, it’s vital that companies get their online properties Google friendly or face being left in the dust by the competition.
Should our readers have any questions about basic tips for SEO perfection, I can be reached at firstname.lastname@example.org. I am more than happy to answer any inquires you may have.