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Category: internet marketing

Category: internet marketing

Content Marketing, Social Media, and a New Push-Pull Strategy

Most marketers, I hope, are familiar with traditional push-pull strategies.  But, me being me, I don’t like to assume things–we all know what happens when you do that. If you’re unfamiliar with push and pull marketing, here’s the gist of it: Push marketing aggressively seeks out the consumer, often incentivizing them with discounts and special […]

Will Google’s Gadgets Provide Value to Marketers?

Over the past several years, Google has slowly expanded their business beyond search and even Web-based technology. While the entire Google brand was initially built on the revolutionary search engine pioneered by Larry Page and Sergey Brin; the transition into email, social media and other areas has mostly proven to be a success for the […]

Video Advertising

Research conducted by the Interactive Advertising Bureau (IAB) at the beginning of 2011 states that video ad spending will increase 22% in 2011. The report states that this is due to the fact that video advertising provides marketers with more reach, consumers are more engaged, and it is easier to track the overall return on […]

Free SEO Tools

If you are a do it yourself website owner you know the importance of using SEO Tools. They can help you save a ton of time rather than manually going through each task. Some of the best SEO tools are free SEO tools that accomplish what you need them to do. Currently I’m writing this […]

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