Apple has released their smaller tablet version of the iPad, the mini. The mini is available today for sale however does the price defeat the purpose? The mobile and tablet market is thriving and virtually exploding! In fact, tablets are set to surpass notebook growth in 2016. Research conducted by Display Search indicates that tablets are expected to be the driving mechanism for the mobile market over the next 4 years. With this extreme growth and demand for mobile and tablet devices, Apple decided to launch the iPad mini to compete with lesser expensive and smaller sized tablets. However, many consumers feel the price they offered is a bit too aggressive for the mini tablet.
The full size iPad right now ranges from $499 to $829. In order to stay competitive in this market and challenge the likes of the Samsung Galaxy Tab 2 (starting at $249), Kindle Fire HD (starting at $199) and the GoogleNexus (starting at $199), Apple released the iPad mini, ranging from $329 to $659. With Apple’s product priced much higher than the competition, consumers are asking each other if Apple is asking for too much for the mini and furthermore if this is a sign the tech giant is becoming slightly over-confident in their pricing models.
When we look at the market share of the mobile and tablet market, understandably so we acknowledge that Apple has a commanding lead. This lead, however is slipping away to Android-based devices. According to the Pew Research Center’s Project for Excellence in Journalism, Apple had 81 percent market share in 2011 however that has been reduced to 52 percent for 2012 while Android-based devices have climbed to 48 percent for 2012.
The growth in competition has led Apple to release a smaller version of the iPad however the aggressive starting price may defeat that purpose. Simply put, consumers are able to purchase the GoogleNexus (Android-based device) for more than $129 less than the iPad mini.
We want to know, do you feel the Apple mini is priced a bit too high and are you more inclined to purchase the iPad mini or another mini tablet device?
The much anticipated Facebook mobile application has finally been released. After months of speculation (and leaking information) the app became available on mobile platforms including Android and iOS. Previous to the official Facebook application, the iPad and iPhone featured “Friendly for Facebook”, developed by Oecoway, Inc., and MyPad, and developed by Loytr, Inc.
The official release does lack flash, a key component to running Facebook games. Since Apple products including the iPad and iPhone lack flash capabilities, when a game or Facebook app is launched, the user is redirected to the mobile version of that app. If not installed, users are prompted to go to the Apple App Store. For example, if a user wants to play “Words With Friends”, they must then open that app on their device.
Photos are optimized to take full use of the retina display featured on Apple devices. One significant issue stands out: Facebook credits cannot be used in the app, if a user wants to purchase credits; they have to buy credits through the Apple App Store. It is not disclosed whether or not Facebook retains a percentage of these profits. This marks an on-going debate in which Facebook and Apple have been going back and forth over the use of currency for the social media company since they began discussions of the development of this app for Apple products. It seems Apple won that argument.
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Yesterday, Google rolled out their version of a mobile payment platform called “Google Wallet”. Their plan is to enter the multi-billion dollar mobile payments industry, which PayPal originally started many years ago. Amongst this news, PayPal promptly filed a 28-page lawsuit in the state of California against Google for allegedly stealing their mobile payments secrets.
One of the major contributing factors to PayPal’s suspicion of this is that fact that two former high ranking employees of PayPal, Stephanie Tilenius (now Google’s Vice President of Commerce), and Osama Bedier (now Google’s Vice President of Payments) are the ones who announced Google Wallet yesterday. Both of these employees joined Google in 2009, and 2010, respectively.
Google Wallet is a free Android based application that lets users store multiple credit cards, or even a Google prepaid card on their smartphone. This is still in the Beta stages, and is only available on Android, and not iOS as of yet.
Conveniently, users can pull out their smartphone, “tap, pay, and save” as Tilenius announced yesterday.
This works in congruence with MasterCard’s PayPass terminals, which have been installed in over 144,000 locations through the United States.
More on this story is surely to come, as PayPal feels Google stole this idea, although this could just be another incident where someone criticizes Google for continuing to enter emerging markets.