Twitter recently announced the further roll out of what they are referring to as their Lead Generation Card. This card enables followers to convert into targeted leads based on offers they are provided. I feel, from a lead generation perspective, this is a great offering.  Because the end user doesn’t need to go in and read more…


Is it just me or does it seem like more catastrophic events take place nowadays than ever before? While it may appear that way, the reality is media coverage is much more intensified and stories that in the past would go uncovered, are now heavily scrutinized in our media climate One of the biggest reasons read more…


I am sure by now all of us have become keen to the notion that by visiting certain websites, those sites track our view, and in turn ensure we are “remarketed” to continuously view ads from the company as we further navigate the Internet. To some users, this practice could be perceived as annoying or read more…


I am sure when Pete Townshend wrote the lyrics to the Who’s “Goin’ Mobile” back in 1971, he had no idea what the word mobile would mean to all of us some 40 years later. Mobile web utilization continues to grow in popularity each and every day, and many well-known retailers are stating that close read more…


What do you do when Google breaks it’s own rules? You adapt! I have been reading about the notion that Google was breaking it’s paid search arbitrage rules as far back as the Fall of 2012. We noticed some unusual activity around the prominence of Ask.com listings throughout the paid search results that in essence read more…