Cyber Monday is traditionally the day in which consumers kick-off the holiday buying season with online purchases. Cyber Monday however may become Cyber Weekend 2011, as Kenneth C. Wisnefski, founder and CEO of WebiMax announced “online retailers and merchants have largely invested in E-commerce, online ads and ramping up their website infrastructure in 2011. We’re seeing these merchants committed to making it a weekend-long buying experience versus confining the mad-dash to just one day”.
A year ago, Thanksgiving Day online sales rose 14% and Black Friday online sales were also up 15.9% over 2009. Cyber Monday saw an increase year-over-year but not nearly as dramatic as online sales stretching over the weekend. Is Cyber Monday becoming a weekend-long buying experience?
“Last year alone, we saw a significant increase in online purchases during the holiday season”, states Wisnefski, who leads WebiMax as the top rated search engine marketing and E-commerce solutions firm. “Considering the fact that businesses are increasing their online advertising 29% through 2011 and devoting an average of 14% more resources on E-commerce solutions, I expect online buying to start on Thanksgiving Day and extend through the end of ‘Cyber’ Monday. I also expect online merchants to offer weekend-long deals”.
The proof is in the pudding when Google recently posted a 33% Q3 revenue spike, 23% of which was due to online ad-spending. WebiMax, who maintains roughly 100 E-commerce clients, also reported revenue is up 400% over 2010 in large part due to companies investing more resources into search engine marketing, E-commerce and improving website infrastructure to handle increased traffic. In mid-September retailer Target, Inc. experienced a website catastrophe when their website crashed because they could not handle the amount of traffic stemming from huge demand to buy Italian designer apparel. Companies have learned from this and have devoted more resources to improving their website infrastructure to handle increased traffic during the 2011 holiday buying season.
“Given the statistics and interacting with representatives of major online retailers, I expect Cyber Monday to be a part of the past while ‘Cyber Weekend’ is the more appropriate term. Furthermore, 2011 is set to be one of the most successful online buying years that we have ever seen”, concludes Wisnefski.
WebiMax has earned various distinctions this year, including the Interactive Media Award for Best in Class Marketing Website, Philadelphia Business Journal’s Best Place to Work, Southern New Jersey’s Fastest Growing Company and others. (See achievements). Perhaps one of the most important accolades is the one that founder and CEO Ken Wisnefski instilled in the company when it was founded in 2008. WebiMax is an affordable SEO services company.
WebiMax seo services represents clients ranging from small based businesses focusing on improving their local market share, to global Fortune 100 companies that want to increase market share around the world.
As more and more companies catch on and understand why SEO is vital to competing in a global marketplace, one would think these services are on the rise (and they are!) Most search engine marketing firms will outsource to overseas countries to have their work performed in lesser-expensive methods. WebiMax has a strict non-outsourcing policy that keeps all work in-house. This keeps the quality high, and although costs more, the company absorbs these costs and does not pass it along to the client. Not many other firms can say that.
It is important for clients to do their due diligence to ensure they are contracting with an honest firm that is not participating in black-hat SEO or other unethical tactics. WebiMax holds itself to the highest degree of SEO Ethics.
When working with WebiMax, clients do not get generic prices proposed to them. Instead, WebiMax custom makes each campaign that is specific to the client’s objectives. No two campaigns are the same. Call today for a free consultation!
Kenneth C. Wisnefski, founder and CEO of WebiMax, the top rated online marketing firm specializing in search engine optimization, announced that Google’s “Panda” update is taking on a new strategy in combating unscrupulous website domains. The Panda update is a tweaking of Google’s search algorithm that aims to flag websites who lack original and quality content. Wisnefski, a successful Entrepreneur and expert in search engine marketing, states that the Panda’s new strategy includes targeting keywords that have lost value or have been associated with poor quality web domains in the past.
“There have been reputable sites that have been negatively affected, most likely due to the fact that they rank for specific keywords that have lost value and contain a lack of quality results”, states Wisnefski. “Google continuously evaluates the strength of randomly chosen keywords, thus it is important for all webmasters to constantly evaluate their search rankings and regularly optimize their website”.
For example, websites including TheWeatherSpace and PR Newswire were flagged, while domains including YouTube, Fox News, CNN and AOL.com were rewarded. Those websites that are flagged are sent backward in the search engine results pages and inversely, those rewarded are granted favorable visibility. Although PR Newswire is an example of a reputable site, it could be due to short, irrelevant articles that are heavily entrenched with keywords that red-flagged Google.
“Keyword-density ratios are often mismanaged in order to inflate the search engine value of a website”, stated Wisnefski. “Google’s Panda Update has also targeted these methods and explains why such websites including PR Newswire may have been affected”, concludes Wisnefski.
Due to the fact that the SEO industry is constantly evolving, it is essential for webmasters to consistently evaluate their website to ensure they are in-line with important changes, including those set forth by industry titan Google.
Kenneth C. Wisnefski, founder and CEO of WebiMax, announced that the company launched a new website in the United Kingdom, WebiMax.UK. The U.S. based leader in search engine marketing completed a global expansion in April, 2011, including opening a European operations center in London. Wisnefski addressed the company in an email stating “I am pleased to announce that our internal team of developers have designed and launched WebiMax.UK which will support our operations across Europe”.
The launch of the new website came at a strong point of the company’s presence in the UK, as independent review organization TopSeos.com recently rated WebiMax the top rated Landing Page Optimization, Reputation Management, and Web Design firm in the United Kingdom.
“Our European operations have been tremendously successful thus far for WebiMax, as our office in London is fully staffed and we average 50 new client acquisitions each month in Europe”, states Wisnefski. “I expect us to continue to experience considerable growth in the U.K. as the demand for quality online marketing services continues to surge”.
During the global expansion initiative that took place in April, 2011, the company also opened operations centers in Australia, Canada, and Spain.
“We’ve grown at such a rapid rate in the United States and I chose to expand to these markets due to the fact that they lack quality (and ethical) search engine optimization firms”, states Wisnefski. “2011 is our best year as of yet and I expect to have strong Q4 financials to report to our private investors and strategic partners, come year end”, concludes Wisnefski.
President Obama introduced the National Strategy for Trusted Identities in Cyberspace Plan in April, 2011. The new plan calls for a proposed single authentication system that acts as a sole online identity for consumers. The plan, however, may inversely increase the extent of fraud committed against Americans. Essentially creating a master key to ones online identity can have extensive ramifications if the single key is lost.
Over the past 2 years, an estimated total of 11.7 million Americans were victims of some sort of identity theft. Over a 5 year period, this number is increasing at an average rate of 1.1 million Americans, representing 10.1 million victims per year. (Statistics according to the Federal Trade Commission).
As staggering as these numbers are, there are aggressive steps that can be taken to combat identity theft. The plan outlined by The President, however, may not effectively and efficiently solve the problem. The plan calls for a single identity to be used in online transactions. Creating a “master key” presents the opportunity for a skilled hacker to bring down the whole ship by stealing one single authentication. Emphasis should thus be placed more on securing the perimeters around our cyber security systems to keep hackers out, and educating consumers in how to be proactive about protecting their online identity.
Enhanced security methods can include controlling communications between servers (protecting the exchange of information through secure gateways), limiting the amount of users on a network to those with proper credentials, encrypting secure data, and continuously backing it up to a protected environment with restricted access. Consider this statistic; 65% of data breaches are conducted by disgruntled employees within the workplace. When these basic fundamentals are in place, consumers are less likely to have their online identity stolen. An additional contributing factor to online identity theft is negligence by the consumer. People may make insecure transactions online on phishy websites. Not using a secure socket “https”, improperly discarding personal documents, and leaving their credit card on file on web servers are just some examples. People are not being proactive enough to set up a wall around their identity each time it is used. Educating the consumer can help to correct carelessness. Vigilance in the workplace can help against both internal and external breaches.
Currently, web users have multiple username / passwords they use to make transactions online. The Plan calls for one single password that will be used for all dealings. Failure to diversify your online identity will lead to more problems. The hacker simply has to obtain the one password that controls all. Not only is that unsafe (putting all your eggs in 1 basket) it further motivates the hacker because the rewards for cracking it are endless.
Although the intention of the National Strategy for Trusted Identities in Cyberspace Plan is clearly well-considered, it could actually end up causing more harm than good. As if recent stock market declines haven’t taught us the value of diversifying. Attention should therefore be given to securing the online networks and servers already in place, in addition to educating consumers how to be proactive in self-protection.
About the Author: Kenneth C. Wisnefski is founder and CEO of WebiMax, the #1 rated SEO firm in the United States and Australia. Mr. Wisnefski regularly appears in media outlets as expert commentary in various topics relating to Entrepreneurship, Small Business, the Economy, and Online Marketing. Follow Ken on Twitter @KenWisnefski
–to request to submit a guest blog please contact John Borkowski at JBorkowski@webimax.com.
Kenneth C. Wisnefski, founder and CEO of WebiMax, the #1 rated online advertising and search engine optimization firm in the United States (by TopSeos.com), is a well-regarded expert in social media. Wisnefski has followed the situation closely and states “Facebook is trying to do so much right now to fix a problem that doesn’t need to be fixed. I believe the new features have overloaded users and the majority of them are dissatisfied with the changes”.
Google+ was launched earlier this week and is the first real threat to take “social media market share” away from Facebook. Google+ functions include video chat, integrated search, and “hangout”, all of which are features that Facebook lacks.
“It seems Facebook has announced their updates to take the light away from Google, who has owned the media this week with the launch of Google+ in addition to CEO Eric Schmidt’s antitrust hearings on Capitol Hill”, states Wisnefski. “Facebook users feel overwhelmed with the amount of new features including a real-time scrolling list of Friends updates (comparable to Google+ ‘circles’), enhanced News Feed (information overload), and the ability to create their own Facebook Newspaper”, concludes Wisnefski.