Category: landing page conversions

Category: landing page conversions

Optimizing Landing Pages for Lead Generation Part 1: Above the Fold

This is the first installment in a 2-part blog series explaining best practices to design an effective landing page.   What Is a Landing Page?   Simply put, a landing page is any page that a user “lands on,” however in marketing, what we are generally referring to is a page with the singular goal […]

Landing Page Optimization is Mandatory for All Web Sites

Are you considering paying more attention to landing page optimization for your Web site? As referenced in this post’s title, landing page optimization is extremely important in order for search engines to elicit your pages to browsers as well as to entice consumers to make a conversion. A conversion can be a purchase or other […]

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