Are you a real estate professional looking to gain more customers? If so, then you better get started on joining social media sites.
With real estate professionals on a constant search to find the best method of reaching potential home buyers or sellers, social networking has become the new outlet for reaching audiences with 84% of real estate agents utilizing social media. The real estate industry is actually taking the lead in the category of small businesses that use social media.
When asked which social media site they are using, 79% responded with Facebook. It’s no wonder, though, since this social media site is favored among all and provides various features for businesses to take advantage of. Twitter stood as the second most used social media site with 48% of real estate professionals using it. LinkedIn came in third with 29% of real estate professionals using the professional network. Other social media sites included WordPress (15%), YouTube (12%), Blogger (5%) and Flickr (4%).
If you’re not of the 12% with a YouTube account to provide customers with a video, now is the time to create one since 73% of homeowners are more likely to list with a realtor who providers a video. Results also showed that after viewing a home online, 45% of online audiences walked through a home, 29% located a local agent and 21% drove by or viewed the home.
For those who stay current with the latest in mobile phones and apps, the Realtor.com app, which allows those looking to buy to view home listings, has users spending an estimated 16 minutes on the app and over 20,000 property listings are viewed each hour.
While some professionals may find using social media to be far from what they are used to when reaching audiences, 55% of real estate professionals said they feel comfortable, 26% said somewhat comfortable, and only 10% said uncomfortable.
Now is the time for real estate professionals to get involved in social media and reach their audience.
Ever since Groupon filed their S-1 filing with the SEC back in early June, investors and social media experts have been wondering when exactly the official IPO date will be released. Groupon, the “deals and discounts” website, was offered a $6 billion takeover from Google in December 2010, clearly rejecting it because they feel as though they can grow tremendously in the online deals arena.
The reported IPO is anticipated to raise $750 million on the Street. The company is valued at $30 billion, although with recent competition stemming from Facebook deals (released in March), and the company still has yet to return a profit. In 2010, the company posted a net loss of $413.4 million, and a net loss of $113.9 million during Q1, 2011. Will investors pay attention to the financial data that makes Groupon a questionable investment? Most likely not. When LinkedIn went public on May 19 at an open price of $45 per share, it sky rocketed to over $105 a share during the first day of trading. At one point, the market value was 641 times their net income, which would have placed Apple’s valuation at $3 trillion!
Investors are clearly excited with social media IPO’s, often ignoring the fundamentals of the company. Groupon may be in that same conversation. The company is facing intense competition from Facebook Deals and other smaller firm deals sites, which explains the slowdown in revenue.
The official date has not been released yet, although investors believe it will be within the next 2 months. The much anticipated Facebook IPO is scheduled for April, 2012.
As far as 2011 is concerned, there have been many world, economic, and political events that have shaped the first half of the year to be somewhat of a wild roller coaster. Behind all of the events is one common trait that has served as a notification system. Social Media. Social Media in 2011 has helped redefined the norms of communication, and more importantly, the way news is transferred through the world.
In (what now seems as the “old days”) of media, we would have to wait until the 6:00pm news, or the daily newspaper to read what was happening in the world. Today is a whole different story. All you have to do is have a Facebook and Twitter account to stay up to the date as news evolves.
In February, protestors trying to overthrow the Mubarak government used social media to broadcast to the world the events as they unfolded. The hashtag #egypt held all the news.
On March 11, 2011, a major earthquake sent a Tsunami at Japan, devastating the whole country, and nuclear reactors. There was a long-standing fear that the nuclear reactors would cause a leak, causing another intense wave of devastation. The Japanese power company created a Twitter account to keep followers up to date on the status of the plant. Social Media redefines the ways in which we communicate.
NBA star Shaquille O’Neal announced his retirement via Twitter. (Not the newspaper).
Recently, social media caused a whole heap of trouble for New York State Congressman Anthony Weiner (D, New York) when he allegedly sent crude photos via Twitter to other women. Congressman Weiner later declared his resignation.
Even more recent, a New York Times article surfaced discussing how social media helped cause conflict in Saudi Arabia. A woman posted a short film of herself driving through the city (breaking Saudi Arabian law). The government of Saudi Arabia ceased the video, obtained via YouTube, and arrested the woman. Her supporters quickly turned to Facebook and Twitter, to spread the news in protest.
People love social media, we go crazy over it! When LinkedIn had their IPO, they opened at $45 and traded as high as $120 per share! At that rate their market capitalization was greater than the U.S. GDP. More Social Media IPO’s are due out soon, and investors are gearing up for them.
Social Media is a powerful platform.
Announced today on CNBC, Facebook will likely have their much anticipated IPO during the first quarter of 2012. Although a price per share has not been discussed (as that is over a year away) the company is projected to be valued at over $100 billion.
As required by the United States Securities and Exchange Commission (SEC), any private business that has more than 500 private investors must disclose financial information. That will most likely cause the release of this information as Facebook is expected to have over 500 private investors by the end of 2011. Investors will have little time to evaluate the financials before they go public. (Although we don’t need much time to do our due diligence to know Facebook is an investors dream).
We all saw the demand for the social media IPO when LinkedIn (LNKD: NYSE) went public last month. Opening at $45 per share, they quickly rose well over $100, most likely due to the craze in social media IPO’s. (One can only imagine where Facebook opens and where they sky rocket to within the first day of trading).
Ken Wisnefski, founder and CEO of WebiMax, discussed in an official company press release last month the status of social media IPOs.
Regarding Facebook, Wisnefski stated “Additionally, Facebook has value to clients in the business to consumer space but misses the mark with clients in the business to business space, which has been a huge source of revenue for Google. Privacy concerns aside, Facebook is poised to be the biggest IPO since Google, however the growth will slow down at some point, but more opportunities for monetization will occur. I think one can clearly expect that Facebook will far exceed the rampant explosion that LinkedIn has recently seen”.
Kenneth C. Wisnefski, serial web Entrepreneur, and founder and CEO of WebiMax, the #1 rated SEO firm in the United States and Australia, discusses the success of social media and the recent IPO of such firms.
“LinkedIn, the business to business answer to Facebook has seen rampant growth in the short term due to some very well planned strategic monetization programs that have been put in place”, discussed Wisnefski.
“Its immediate rise in value suggests investors are hungry for “new media” stocks and are more focused on the hype that the pure valuation”.
As part of marketing strategies, LinkedIn is often not utilized to a great degree and its growth has seemed to be more outside of the U.S. than within.
“Caution exists, however, due to the fact that the company seems have already peaked. While all monetization areas have seemingly been put in place, I ask “where is the growth potential”?
Turning our focus to Facebook (who plans their IPO in April 2012), they represent seemingly the gem or all upcoming IPOs. Since its inception, Facebook has gained massive traction over the past few years and has ingrained itself in to our daily lives.
“Its sheer volume suggests the opportunity for further revenue growth but it’s privacy concerns raise questions whether it can truly grow at the rate that is anticipated to meet or exceed its lofty valuation”, discusses Wisnefski. “For consumer based businesses, Facebook has become an integral part of marketing campaigns. The major discussion around these campaigns is the notion that the demographic focusing that can be done allows users to market to the very core sector they wish to reach”, concludes Wisnefski.
The caveat to this has been the fact that unlike Google’s monetization through Google AdWords, advertising on Facebook is more of a “passive” branding effort as people banter with their friends rather than “proactively” searching out terms on Google that provide a more actionable response.
“Additionally, Facebook has value to clients in the business to consumer space but misses the mark with clients in the business to business space, which has been a huge source of revenue for Google. Privacy concerns aside, Facebook is poised to be the biggest IPO since Google, however the growth will slow down at some point, but more opportunities for monetization will occur. I think one can clearly expect that Facebook will far exceed the rampant explosion that LinkedIn has recently seen”, concludes Wisnefski.
Small businesses have found Groupon to be a true windfall of opportunity.
“Consumer based businesses have told me that Groupon has provided them with an opportunity to gain new customers at a very rapid rate of return. The key to Groupon has been that savvy businesses understand that their initial campaigns will likely end up being nearly break even efforts by the time they pay for the actual advertisement, but the ability to retain customers beyond that initial campaign is where the true value lies”, states Wisnefski.
With its ability to focus on very specific demographic areas and a track record of success, Groupon has many additional areas of potential revenue generation and would seem to be the best overall value of all the upcoming IPOs.
Twitter announced their IPO is scheduled for some time in 2012. Their growth has seemed to slow down considerably and its attempts at monetization have actually been less fruitful.
“Niche industries have evolved such as sites like Ad.ly that leverage Twitter to promote their celebrity endorsements but unfortunately have little bearing on the actual revenue that Twitter generates. My expectation is that opportunities for additional revenue streams will surface in the near future and that Twitter will become a very strong opportunity as it expands”, states Wisnefski.
Twitter has seemingly always played second fiddle to Facebook but in the IPO world, playing second fiddle to the expected boom that Facebook will see, isn’t a bad thing!
“It is also clear that investors are hopeful that Social Media will run a similar course that Google has but I would be quick to caution this. So many companies rely on Google and this has been evidenced by the recent drop off of Demand Media, which as Google changed their algorithms, their traffic and overall value has suffered immensely”, concludes Wisnefski.
Google’s interest in Social Media has also been evident by their utilization of aspects of Facebook and Twitter postings and tweets directly in to their search results. While none of the companies in the Social Media space have the overall long term outlook that Google has, all of them demonstrate the next wave of investing.
Since its inception in 2008, WebiMax has established themselves as a global leader in search engine optimization, social media, web design, pay-per-click management, reputation management, and e-commerce solutions. With 2011 revenue projected to top a record $15 million, the company is well positioned for their scheduled IPO in 2015. They have over 150 employees, 8 U.S. based, and 4 International offices. Visit (http://www.webimax.com) for more information.
Social Media firm LinkedIn plans their initial public offering (IPO) of common stock on the New York Stock Exchange (NYSE) under the ticker: LNKD at tomorrow’s opening bell. The company will release tonight (Wednesday) in the after-market trading the official share price. Experts expect the price to be between $42-$45 per share. This concerns some investors, however, as the company has a slowing revenue growth and has not released projected profits for 2011. At the offering, however, the company will be valued at $4.11 billion.
So who’s buying and who’s selling? Goldman Sachs will reportedly sell their entire stake of 871,000 shares at the market open. This should drop the share price significantly at the onset. CEO Jeff Weiner stated that he is selling less than 10% of his holdings at the opening bell also.
The outcome of tomorrows IPO will set the tone for the social media market, as investors are eager for social media companies to go public. Facebook is expected to go public in April 2012, and has a present market value of around $70 billion.
Ken Wisnefski, founder and CEO of WebiMax, and an expert in job growth market, sees LinkedIn as a “valuable resource for candidates to network with other professionals, and use to their advantage in seeking employment and building their professional networks”.
Whether or not the market will buy in to the social media company, we won’t know until tomorrow at 4:30pm. Although it is hard to imagine $45 a share to be a stable platform for a company that is lagging in revenue, however investors are eager to take a bite out of the social media IPO market.
It will probably be a tug of war between investor excitement versus a company with not so impressive revenue growth.