The leader in online Reputation Management has launched a new website, aimed at explaining the reviews process that is so integral to online marketing. WebiMax Reviews include the processes used that make the company the #1 rated Reputation Management firm by TopSeos.com. It takes more than just sitting back and waiting for customers to post positive remarks about your company and brand. Proactive measures need to be taken to add a sort of barrier around your company. Would you build a fort without a defensive wall?
Read more about how WebiMax manages reviews
Since the internet is ever changing and provides a 24/7/365 store front for your company, there is no day / night sequence with the internet. Somewhere in the world, there is a consumer awake reviewing your products. It can be very beneficial, or it can be extremely detrimental.
In the same way that the best PPC company continuously surveys the landscape to see what the going rate is for keywords, the best Reputation Management firm can, at a moment’s notice, adapt their clients strategy to stay ahead of the curve.
Innovation and proactive measures are what helps distinguish WebiMax above the rest. Without it, the internet can change as can consumers reviews, leaving outdated strategy and products in the dust.
Reputation Management is one of the most important components of owning a business in today’s fast paced environment. With the explosion of social media, more and more people have platforms to discuss experiences they have had with businesses, products, and services. With this comes the requirement for reputation management or social media companies to become involved and manage a campaign.
Founder and CEO Kenneth C. Wisnefski, speaks on Reputation Management and its critical importance to business.
“The notion of user created content is great for businesses to spread the word about themselves. The problem is that most people are more apt to post comments about negative experiences than positive experiences and this can influence people’s perception of a business. From small web-based businesses, to nationally recognized companies, online reputation influences many buyers. Studies have shown that close to 80% of all consumers have been influenced by reviews they have read online when making a purchasing decision. This is the reason why managing reviews is another big component of the process.
Years ago consumers relied on the Better Business Bureau as the means to determine the validity of a business, but all that has changed. The internet has evolved into a platform for people to become their own judge and jury about their experience with businesses and these comments greatly impact a potential customer’s decision.
Wisnefski recommends that companies pay close attention to their online reputation by tracking what is being said about them and taking some action towards negative comments.
“At WebiMax, our role with our clients is to ensure they see all the information that is posted about their business, and we work with them to make sure that good news is also posted as opposed to just bad news. We handle the overall process in some cases from a marketing perspective but in other cases, we have a legal department that helps remove comments that are completely false or misrepresented. You can’t change someone’s opinion of their experience with your business but you can make sure they don’t make comments that are simply untrue”.
WebiMax offers a comprehensive reputation management program that has assisted everyone from local businesses to politicians and all the way up to Fortune 100 clients. They have been rated the #1 Reputation Management Firm by TopSeos.com, an independent authority on online marketing.
At any time of the day, buyers and critics can be reviewing your products and brand. They can be discussing their buying experience, offering feedback, or profiling your products on consumer report websites. Since this can be taking place at any time, it is extremely critical to manage reviews to ensure that the best things are being said, and if they’re not, how to address them appropriately.
This is the one area where webmasters need to pay close attention. It’s not so much responding to the positive comments as it is having a reaction plan in place to respond to the negatives. People will judge your company on your ability to address the negative reviews and how you accommodate them. People will often-times see your company in a brighter light if you effectively assist them and resolve the negative issue causing their remarks.
Once you have a proper monitoring tool in place and you know where people are posting remarks, your main concern should be the response. There are 3 main ideas that should be considered for responding.
• Emphasis on the customer experience
• Focusing on building a long-term customer relationship
• Reinforcing your brand reputation
Think about it, the last time you were dissatisfied and fuming over a purchase or buying experience, didn’t it make you feel better when the company responded in a favorable way?
Response is the keyword here.