Category Archives: MasterCard


Reports surfaced this week that two of the major United States credit card holders, Visa and MasterCard, are exploring the opportunities of ad targeting for this customers (and potential customers). The process would include both major carriers gathering customer data to deliver dynamic ads to their customer-base and those who are


Search Engine titan Google, plans to introduce businesses and consumers to a whole new world of analytics. They have joined partners with MasterCard, Citigroup, and VeriFone (manufacturer of point of sale systems) on using near field communication (NFC) support and mobile payments. Although the official announcement has not been released by Google, the following details read more…