WebiMax, the #1 rated SEO firm in the United States and Australia, will be at the Search Marketing Expo, presented by Search Engine Land. The 3-day conference, at the Jacob Javits Center on 34th Street in Manhattan, will feature exhibitors, speakers, and huge networking possibilities. WebiMax’s own Michael Stricker, SEO and Social Media Strategist, will present Wednesday at 10:00am on “Share Nicely: Social Signals and the Future of Social Search” in Theater A.
In addition, the WebiMax booth (322) will feature Stan Evans, Director of Business Development, and a full-team of business development managers. On Thursday, WebiMax founder and CEO Ken Wisnefski will be giving away a Toshiba Laptop, and 1 free month of SEO Services. Entrants are asked to submit their business card for their chance to win one of these two prizes, where 2 winners will be drawn.
“It is very important for WebiMax to have a presence at the Search Marketing Expo East in New York this year”, states Wisnefski. “As the international leader amongst all SEO firms, WebiMax is delighted to take part in this year’s conference, and furthermore, looking forward to Mike Stricker’s speech on Social Media”.
Social Advertising, or placing ads in social media, shows huge promise. It is one of WebiMax’s “Lucky 7 for 2011″ Social Media opportunities.
Facebook Ads, in particular, offer some powerful advantages for online marketing:
• a huge universe (approaching 750 Million regular monthly users, or one in every 13 earthlings)
• over 70% of all U.S. internet users are on Facebook
• an audience of web-savvy consumers reaching their best earning years
• plays well to a mobile market that is twice as active on Facebook on average, thanks to widely-adopted apps
How important is the Facebook / Mobile connection? – 40% of cell phone users own a smartphone. 12.5% of all E-com is projected to be mobile by year-end. – 60 Second Marketer. 33% of Facebook updating is mobile – Dan Zarella
Small to Medium Businesses (SMBs) have tripled their social media use in as many years – Search Engine Watch. SMBs plan to spend 19% of marketing budget on social media. – Hubspot. And where better to look for guidance than Facebook, which has made a mission of embracing Small Business, including a recent deal allowing businesses to buy Facebook Credits good for advertising through AMEX’s membership rewards program.
Facebook Ads leverage ‘interests’ as detected in profiles and activities, rather than merely ‘keywords’. This is a powerful targeting tool, contributing to Facebook Ad results, yet a WebTrends survey pegs Facebook Ad performance at about half that of typical PPC networks. There remains some skepticism among marketers whether Facebook Ads deliver in the B2B channel, yet some campaigns bring in staggering results (e.g. “88,000 Fans in 4 Weeks“)
Whose ads are likely to get the most (CTR) from Facebook? According to WebTrends research of 11,000 ads:
• Tabloids and blogs (0.165%)
• Media and Entertainment (0.154%)
• E-commerce (0.89%)
• Travel (0.86%)
• Automotive (o.82%)
• Nonprofits (0.77%)
• Start ups (0.74%)
• Cosmetics (0.072%)
• Retailer (0.70%)
• Restaurants (0.66%)
A Friend of a Friend is a Friend Indeed
A pyramid of an average of 130 friends is waiting to be influenced by each user that you impact. Targeting friends of Fans nearly doubles an Ad’s CTR. Setting up Facebook Ads gives SMB lots of options about who to target, but Facebook also enumerates users who fit your defined criteria, so you can plan around your target demographic.
Testing is the traditional way to tune ads, and this is so true for Facebook Ads. Testing Creative enables one to find the copy and image that motivates best. List selection chooses the audience most receptive and ready to spring, using Interest groups populated by users that have listed their pursuits. Once you have identified a responsive, passionate Interest, then try to narrow your scope by age, gender, relationship or education. Advertisers can now target by Zip Code. Thus, your campaign can attain maximum Clickthrough at the lowest Cost-per-Click or Cost-per-Action.
Manage your campaigns with an iron fist for fiscal responsibility. Establish a:
• target result (sell X number of widgets) and an acceptable cost (at $.50 per sale) that you will not exceed.
• Set a sustainable Daily Budget to control expenditure, and
• Schedule a term for your campaign.
• Choose whether you will pay for Click-Throughs (Cost-Per-Click, or CPC) or pay for ad impressions (Cost-Per-Impression, or CPM).
Since the ultimate result is what counts, some advise pay for impressions (CPM) and calculate your own Cost-Per-Widget-Sold with the data in the report provided by Facebook as a webpage or an Excel file. Facebook will E-mail notices of activity in your account, but during a campaign, you should be a frequent visitor to your account.
Ads must be approved by Facebook. The scuttlebuttt is that a higher bid and continual spending will get you more attention and faster approval cycles. Go figure. If you intend an E-Commerce result from Ads, Facebook offers a PDF “Guide to Tracking Conversions” with simple codes to track things like individual page views, purchases, registrations or downloads. Their Ads Manager presents conversion event data in Reports, divided among impressions that converted after seeing your ad, and others who converted by clicking it.
The Speed of Social Advertising
Facebook Ads may have a limited lifecycle, some say as brief as 24 hours, research indicates ad burnout after 3 – 5 days, so keep an eye out for the tailing of a campaign, as the expense can skyrocket and erase a campaign’s effectiveness. Be prepared to test continually during a compressed timeframe. Here is where an agency may be of great assistance, since an owner of a small business may have more pressing matters than repeatedly hovering over the reporting from their ad campaign.
One of the most frequent, and successful, uses for a Facebook Ad campaign is to grow one’s Fan base, by advertising for “Likes”. Since so much hinges on the Landing Page or a Custom Tab on the Fan Page, it is certainly useful to have professional help for content writing and design. Motivation to evoke response often comes is sparked by a Contest, Vote, Survey, or other activation technique.
Setting goals is central to any business activity. What’s amazing is how many different goals have met with success on Facebook. Building E-mail and marketing databases. Nurturing Customer Relations with loyalty campaigns. Driving leads to website conversion. “Doing well by doing good” contribution campaigns. Promotions that gather user-generated content in return for exclusive entertainment. Invent a Pizza and share the profits.
Big bonuses await those businesses that enjoy the attention of a passionate following, are frequently the subject of conversation and give a great user experience. Some viral “Like” results have reportedly doubled campaign results.
What’s on the horizon?
The Facebook Deals product may one day be ideal for SMB with a Fan page. This digital discount coupon service available as a Beta test in San Francisco, San Diego, Dallas, Austin and Atlanta has been slowly building. Consumers sign up for Facebook Deals app, then Deals arrive one of 8 ways… home, a Deals page, sponsored ad that reveals friend who have partaken, messages and wall posts that friends share, by Notification, in their News Feed and via E-mail. A user purchase triggers a story to friends’ feeds, bringing a viral boost to Deal uptake. Five cities will be added to the beta. Deals are flexible and there are no minimum discount requirements.
The Other Gorilla in the Room
Meanwhile, Google is promoting discount Offers in Portland, NYC, and SF Bay Area, with plans to expand to five major metros, as it tunes the appearance and ways that the Offers are promoted. This could be a good sister to their Boost Ads, which have experienced reliability concerns impacting displays and rely on Places quality factors that can be damaged by multiple pages/accounts or even something as simple as including a placename in the company name.
Michael has been part of the WebiMax Team since April, 2010. Michael’s clients may draw from his experience in some of Philadelphia’s largest agencies and studios working on accounts from Fortune 500 to SMB. The perspective of a former business owner makes him a valuable asset as a WebiMax Project Manager. Recipient of the Best of the Web, PDMA Benny Award and John Caples Creative Award, Michael is Certified Internet Web Professional and Net+. This combination of experience, creativity and technical training informs his incisive analytics, insightful consulting and successful campaigns of SEO, reputation management and social media.
So what’s so great about the iPad 2? First off, it’s 33% thinner and 15% lighter than the 1st generation. Apple continues to prove to us how they can take the most sophisticated devices and make then thinner and higher performing (the MacBook Air comes to mind). The most important feature (we feel) is the addition of a front-facing and back-facing HD camera. This allows for FaceTime, a new feature that was released exclusively on the iPhone 4 last year. A faster processor (Apple dual-core A5 chip) allows for faster web-surfing, improved graphics, smoother apps and an overall better experience.
Many businesses bought the 1st iPad and for them, it’s a valuable asset. “There is a huge and growing acceptance of the iPad into enterprise IT, that, when combined with its popularity, iPad price point, market-leading innovations and a first-in advantage of hundreds of thousands of Apps will propel the iPad 2 deep into business culture”, says Michael Stricker, Social Media Strategist at WebiMax.
So with all the new features and it’s release date 11 months after the original, we want to know how many people are going to be in line at 5:00pm this evening?
We keep hearing about Social Media. Chances are, at least twice today you’ve heard “. . . social media . . .” from either a co-worker or the deliveryman that brought lunch. Not only are Facebook, Twitter, LinkedIn and YouTube used every day by just about everyone, they are starting to replace costly marketing campaigns that have forever been used in the past. Businesses are slowly but surely making the switch to more than just tweeting what newspaper they were featured in.
That is where the trend is going. An expert in the field, Michael Stricker, Social Media Strategist for WebiMax, (@radioMS) sees that “it’s the finger on the pulse of what consumers and individuals are thinking, RIGHT NOW!” Companies that are starting to pay closer attention to this are enjoying the benefits.
Think about this for example. Your company launches a new product. For FREE, your marketing staff can post online about the new product so the company doesn’t have to invest as much money into promotions of mass mailings and print advertisements. That does sound much better doesn’t it?
If you’re new to Social Media, consider consulting an SEO company that can individually build a plan that fits both you and your company. There are many internet marketing companies that specialize in this field, but only WebiMax can say that they have been rated #1 in the nation by TopSeos.com. Social Media is the new landscape and companies that are looking to cut down on their advertising budgets should consider hoping on board!
Reputation Management is one of the most important components with maintaining a website. From small web-based businesses, to nationally recognized companies, their online reputation can influence many buyers. It is therefore extremely critical to properly manage your businesses online reputation. With the advent of the internet and its abilities to reach everywhere in the world, buyers can comment and post on their experience or offer a statement on your products. It can take a matter of minutes for your world-renowned company to go from the top of the charts to the bottom.
“People post comments about businesses all of the time and therefore requires webmasters to pay close attention to their online reputation,” says Kenneth C. Wisnefski, Founder and CEO of WebiMax. “At WebiMax, our team of experts devote many hours each day to monitor and maintain the online reputation of clients. The peace of mind that our clients receive from us is the standard we exhibit that is not billed to them on any contract.”
Michael Stricker, an expert in SEO and Social Media Strategy, offers the following 5 tips:
5. Reply once and only once to a negative remark to offer contacts and move that conversation off-line, otherwise you’ll just be making the negative comment more popular and hastening its climb in the SERPs.
4. “Yelp” offers a method to send one E-mail through the “claimed” Yelp page, directly to a reviewer so you can refute or assuage any ill will.
3. Build a defensive wall around your brand made of good reviews and ratings so that the one bad one hardly makes a dent in your star ratings. It is the ounce of prevention that is worth the pound of cure (a costly reputation management campaign) to push the negative matters down and out of sight, out of mind.
2. Initiate some form of monitoring. Right now, Google Alerts is free. Start watching the online conversation. You’ll have, at most 24-48 hours to respond to a complaint before that complainer gets hardening of the categories and hates you forever.
1. Count to ten before responding!
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