Over the years mobile communication has drastically changed. What started as a simple hand-held mobile phone that offered a limited amount of time to talk, but the ability to be used wherever, has significantly expanded in functionality and design. Today, with their small, compact size and various technologies and features, cell phones have not only captured the interest of people everywhere, but have become an integrated part of the lives of many. From texting to sending emails, browsing the internet to playing games, people have become heavily dependent on cell phones.
According to the Pew Internet Project, 83% of American adults own a cell phone. Also, a 30-day national telephone survey completed by the Pew Research Center’s Internet & American Life Project found that 44% of users access the internet using their cell phone. The survey also found that many turn to their cell phone to utilize social media sites and post content.
The silence during dinner is no longer because someone decided to spill the beans about your father’s surprise birthday party. Rather, it’s because everyone has their hands, eyes and attention glued to their cell phone, whether updating their Facebook status, posting a new tweet, sharing a picture of the birthday cake or checking out the restaurant’s website.
While this may cause a delay in the waiter cutting the cake, passing the utensils and serving coffee, mobile technology is the perfect opportunity for the business to reach their audience. While users update their Facebook status, they can find a restaurant’s Facebook page, follow the restaurant on Twitter, share photos on Pinterest, and browse a business’s mobile site to learn more about the restaurant.
If you’re interested in creating a mobile site to help you reach your audience, there are many factors to keep in mind.
- Keep the layout simple – While you may want to create a unique layout for your audience, remember that the site is built for a cell phone. Users want fast and convenient access to your site and easy navigation.
- Ensure your load time is prompt – All too often mobile users experience frustration because a site took too long to load on their phone. This results in users leaving your site and a potential loss in a customer.
- Avoid flashy and heavy graphics – Flashy and heavy graphics can make accessibility throughout the site difficult. Instead, focus attention on creating quality content.
- Add your social media sites – Social media sites are heavily popular today. To help you build brand awareness and socialize, add your social media sites for users to conveniently click and connect.
- Allow your mobile site to work on various types of phones – While smart phones may dominate cell phone users, remember that not everyone owns a smart phone. You should create a site that works on various types of phone to ensure you don’t miss out on a potential customer.
Like a prediction straight out of a 80s sci-fi movie, everyone from teenagers to adults is constantly connected to one another these days via mobile phones. Over the course of the last six years, the prevalence and speed by which Blackberries, tablet PCs and smartphones have spread have become increasingly pronounced. As I discussed several days ago, the mobile market is one that everyone is trying to tap into at the moment. Yet at the same time, there are far more ways to become noticeable to mobile users than simply being SEO-friendly and active on social media.
A new study published by the Pew Internet Project shows the importance of something business owners may ignore: customer reviews. According to the survey, a number of mobile phone users were asked about the frequency of their just-in-time search engine use. The results of the study claim that 30% of those people surveyed looked up reviews and other online content before deciding to patronize a restaurant or business. Although most companies take the time to market themselves directly and organically, more small business owners need to realize the importance of the sort of content that these last minute look-ups can provide.
Five Stars in Two Searches
While the average desktop PC user may spend long stretches of time researching a company or business exhaustively, mobile phone users are more accustomed to hitting only a handful of links or sites in their searches. Because of this, they often rely more heavily on those networks that list customer reviews. In particular, sites such as Yelp and Google Places are incredibly popular with the mobile user market at present as they give ratings, a business’ operating hours and other relevant information. It’s on these sites that business owners need to establish themselves in high regard with users.
A Loyal Customer Base Can Spread the Word
Although a company should never artificially inflate its rating on these sites, it should always motivate its regular clientele to go online and review the business. Friendly reminders and requests from a company’s staff can be all that’s needed to incentivize in-store customers to rate them online. Likewise, a business can also collect any testimonials for its own website. This can be a great way to increase the size of a site and add to its SEO-friendliness with relevant keywords found in the body of reviews (such as products the company sells).
Of course, efforts to improve a business’ customer rating should always be secondary to any central SEO or social media optimization work already being performed. For answers to additional questions, I can be contacted at firstname.lastname@example.org
Google released details on their official blog that the company has developed interactive ads compatible on smartphones and tablets. The new rich media ads are designed to engage the user and create a deeper experience.
The Company announced “65% of consumers who own tablets use them at least one hour per day. Consumers are embracing them as the third digital screen in their lives.” Apple, alone has sold over 240 iPads, with other consumers owning similar devices from Samsung and others.
The new interactive ads act as sort of a cross between mobile-ap development and pay per click management services. Google released this video to demonstrate:
eMarketer, the industry leader in marketing research, predicts that advertisers will spend $1.23 billion on mobile advertising through the end of 2011. This analysis is up from $743 million last year, and forecasts the number to well-surpass $4 billion by 2015. The dramatic increase in this industry is in direct relation to the emergence of smartphones. eMarketer also suggests that 38% of US mobile users have a smartphone in 2011, and 41% use mobile internet at least once per month.
Not only is the smartphone industry growing at a rapid rate, providing the demand for mobile advertising, companies are continuing to shift away from costly outdated marketing tactics that were once useful. Once, prior to the iPhone and Android smartphones.
The emergence of lesser expensive advertising channels including search engine marketing, local search, and most importantly pay per click advertising have dominated the advertising industry over the recent years, with a promising upward trend to continue. eMarketer also stated that the increase in smartphones parallels the increase in mobile ad spending. See our tips for selecting the best PPC company.
By 2015, mobile ad spending on messaging is expected to decrease while inversely, video advertising is projected to rise dramatically. This is also due to the advanced video capabilities smartphone developers are releasing.