Category Archives: online marketing


One of the most important shifts in recent SEO history is the way that important metrics are captured and analyzed. Traditionally, SEO focused on the movement of individual keywords in the search engine results pages to show the success of a campaign. Today, a strong SEO strategy incorporates social media and public relations as well read more…


Email marketing is a great strategy to educate others about your business and nurture leads. Email marketing allows you to keep in touch with potential and existing customers by letting them know about news within your industry, business promotions and sales, and more. So why invest in an email marketing campaign? We’ll let the statistics read more…


If a company is franchised, it’s safe to say that they’re doing something right. Franchising is a business practice that’s experiencing an impressive level of global growth in the current business world. Becoming a franchise is equated with success in large part because it takes a business plan that has proven to be successful to read more…


People say you should learn from your mistakes.  Not me.  I prefer to learn from other people’s mistakes.  It can save you a lot of headaches and sometimes a little embarrassment. As Content Development Manager, I oversee a team of (awesome) SEO copywriters who help build and optimize content marketing strategies for our clients.   But read more…


  All’s fair in online marketing until zoo animals hurt someone… just a little online humor to open with.  Actually, all is not equal online.  There are too many factors to consider.  Dr. Pete made a good point earlier in a great ‘catchall’ online marketing post:   “Search is algorithmic, so we assume it follows read more…


Although social media users swap countless IMs and posts across PCs and laptops every month, most people fail to realize the amount of direct messaging that takes place between mobile device owners through those same social networks. According to a blog published just a few days ago on the New York Times website, a number read more…