Tech savvy businesses have likely been following the recent news about Google Glasses that’s been making its way around the web. Until only recently, all information known about the device was the stuff of pure conjecture. While the finer details behind the glasses are still being kept locked up tight so far, Google released a promotional video last week that’s been causing quite a stir.
The company claims the glasses, currently referred to as Project Glass, will incorporate heavy search engine and social media functionality into the everyday life of its users. While the reveal video leads to big (and somewhat unlikely) promises regarding the integration of the internet into a new mobile device, there is one thing that is certain: the information that Google pulls for its Glass interface will certainly be pulled from its search engine results. For businesses of every size and shape, this means that the months leading up to the final release of Project Glass make improving page rankings and domain authority crucial.
Getting Page Rankings Ready for Project Glass
To put it simply, there has never been a more important time than now for companies to seek out the help of a top SEO company. As a leading internet marketing firm, WebiMax handles hundreds of companies in their search engine optimization efforts every day. Our clients rely on our SEO and social media optimization methods in order to climb to the top of the search engine result pages (or SERPs). For now, success means ranking well on web browser searches. Yet with devices such as Google’s Project Glass looming on the horizon, our industry will begin to focus more actively on preparing clients for the next big tech push.
In the coming months, WebiMax will continue performing landing page optimization, PPC campaigns and various other SEO practices to improve the search engine friendliness of its clients and their web content. Although Google has not been entirely forward with how Project Glass will work, it’s clear that only those sites that rank well will be shown in the device’s user display. For our clients, that means working overtime to get to those much-wanted SERP top spots. With that extra bit of dedication and hard work, Google Glasses users will no doubt see our clients come up again and again when the device is released this fall.
I used to write for a business-to-business outfit, providing content on an array of services. Naturally, marketing (on and offline) were amongst the provided services. I recently came across an article penned years ago on customer retention. I think it has “evergreen” sentiments, and though today’s offered online marketing company initiatives are prolific, culminating in SEO, SMO, PPC and other opportunities, I don’t think such processes always “work” as expected (by some SEO and online marketing clients). Some may inquire, “Why? Aren’t you people supposed to get me more exposure and revenue!?”
Does more exposure always equal revenue? I believe online marketers know the answer…as well as business owners who don’t want to hear the honest truth…no. Of course, online marketing and SEO practitioners help businesses, but help those most who have worked to be in a position to help their respective brands establish a core business, one which can deliver quality to consumers.
I read a good post giving a brief history of link building and popular SEO trends. The author ended with an overall-resounding sentiment: Don’t worry (or let clients worry) about algorithm changes and trends (too much); place more emphasis on ensuring service providers and respective clients are doing a number of things well, working hard to deliver a great brand experience to consumers.
I agree with the sentiment; there’s only so much an online marketing company can do outside of the hard work the client’s core business is willing to provide. Practitioners can help give your brand a “shot” at stardom, but ultimately, a brand is weighed and measured by its target market, regardless of ranks, packaging, Web design, 10,000 Twitter followers, 100,000 Facebook friends, etc.
I don’t want to reiterate my thoughts of the past, but I do want to use them to re-present some reminders:
Think Like a Customer
I can’t emphasize this enough; it’s your responsibility to think like a consumer. Would you want to receive email solicitations? Would you want to receive automated Twitter messages after following someone? Would you want to realize the difference between online, organic and paid search results? Would you want to receive text-to-URL prompts? Would you want to feel “tricked,” clicking on a SERP which seemingly contains the information you seek only to be confronted with a poor piece of copy, illustrating very little yet awkwardly stuffed with keywords?
Do onto customers as you would have done unto you (as a consumer). It seems like a very simple, golden rule, but I think it’s easily forgotten or passed over for strict, money-generating desires. Think like a customer; can’t you tell when a brand is making a genuine effort to attract your commerce and when money seems to be the one and only brand motivator? I can.
Who’s Making Decisions?
What kind of content are you providing to consumers? Blog posts? Evergreen articles? DIY videos? Industry-related podcasts? Are you providing something because it’s the latest SEO “trend” or because you feel your consumers will really embrace and champion that kind of informational channel? Do you know what your consumers want? Have you ever asked them? If you found a large majority of consumers do not engage your brand on Facebook or watch your YouTube videos, would you place more energy towards those tactics because competitors are doing it or online marketing industry sentiments champion the idea?
A copywriter wrote a humorous post, which received a lot of traffic but you never asked them to write a future, similar post. Your resource page is the most visited page on your site but you do nothing ongoing to enhance the page. Your target market regularly uses Twitter and Facebook but your company only briefly logs on to those platforms each week.
All these sentiments seem like mistakes which can easily be made and unnoticed by a brand that does not analyze data and make decisions based on facts. Your target market may engage your brand in a completely different way than a direct competitor (for a variety of reasons). Does it make more sense to emulate the online marketing of bigger (better?) competitors or market toward your specific targets?
SEO and online marketing can most definitely help your brand. There are a lot of passionate marketers who want to help your business, but can’t do all the work for a brand. A brand must do the necessary “core” work, staying true to its mission regarding its consumers. Marketers can facilitate a great brand experience but can’t “optimize” the quality of core services, products, and brand-to-consumer dedication. That’s your job.
Thanks for reading.
I recently scheduled a visit to the eye doctor; I can’t see two feet beyond without corrective lenses but I behold some insight regarding human nature and “customer” service. I sought the services of the eye doctor because I had a need, yet the service provider exhibited horrific customer service, “misplacing” my records, making me wait over forty-five minutes (I arrived ten minutes before my scheduled appt) then wait another fifteen minutes in an inner-office room (the second waiting room), ultimately offering no sentiment of apology or recognition of the value of my time and as a patient (consumer), as if I was inextricably under the mercy of my circumstances. I’m not; I changed doctors after my experience.
While an online marketing company addresses primary needs of clients, it’s important to expect a level of recognition, respect, and Web-side manner from your SEO providers.
Sometimes we seek the assistance of doctors because we’re immediately sick, while other times we go for “checkups.” When you first approach an online marketing company, you should expect an initial analysis. SEO practitioners will analyzed the present condition of your site, diagnosing immediate issues and providing suggestions as to how to make sites healthier, attracting more exposure and better rankings.
Would a doctor state you’re sick if you’re not? Would a doctor suggest unneeded medicine? Not a legitimate doctor, thus nor would a provider exhibiting proper, initial Web-side manner.
What if you went to the doctor and were diagnosed with an ongoing condition? You would want your experienced professional to help you develop a strategy to heal, improving your present condition. Expect the same level of concern and strategic provisions from an online marketing company. However, you want to communicate in terms you understand, free of SEO jargon and IT-centric speak.
A provider needs to clearly illustrate your needs then develop an easy-to-ascertain strategy to resolve Web-related issues.
Some things you can do on your own, such as take medicine, in other cases, professional implementation is required. You wouldn’t do surgery on yourself, would you? Unfortunately, there are some Web masters, with little search engine optimization understanding and experience, who go ahead, implementing their own tactics, in some cases, making their Web sites increasingly in need of “professional” attention.
After some time, conditions improve and the immediacy of concern ebbs. Additionally, you may learn more about your respective state of health, better understanding how to self manage. While some services provided by an online marketing company are “evergreen” needs, others do have a lifespan and end while others can be self managed or facilitated by SEO consulting.
I have bad news and good news. Let’s start with the bad; it’s likely your brand’s Web site and online marketing methods are “sick” or “unhealthy,” in need of wellness and medicine. The good news is an online marketing company can make you better. However, realize you have options; choose a provider exhibiting excellent Web-side manner. You and your brand deserve it.
The Web has quickly become the go-to resource for products and information. To date, the purpose of search engines is to provide the most germane information relevant to a query. The search engines ‘read’ thousands and thousands of pages of information within seconds in order to render a browser the appropriate information. As a hosted business on the Web, it is important to feature SEO copywriting in order to let potential customers (browsers) and the search engines know what your site, its content, and its associated products and services are about.
SEO copywriting is implemented by businesses in order to help attract browsers (or potential customers). The search result page, the Web site itself, articles on other sites, press releases, etc, can all be addressed by SEO copywriting in order to inform customers about products, services, the company, etc. SEO copywriting professionals are writers first, so they can engineer your message in order to read in an appealing fashion. Successful online marketing and advertising is contingent on the services of SEO copywriting.
SEO copywriting is conducive to great organic search engine placement because SEO copywriters study how to communicate with the search engines. Just as a writer studies different ways to communicate with their human audience, an SEO copywriting professional can study how to communicate effectively with the search engines in order to let them know what specific pages of information are about. Elements such as meta tags, H1 headers, interlinking, and the amount of keyword density are scrutinized by SEO copywriters in order to improve search engine placement.
Businesses who seek the aid of SEO copywriting services can dramatically improve site traffic and customer intrigue towards products and services. The online marketing process involves communicating effectively with both consumers and search engines. Read more about the aid of SEO copywriting and decide whether it is time for your business to improve its rankings.