Tech savvy businesses have likely been following the recent news about Google Glasses that’s been making its way around the web. Until only recently, all information known about the device was the stuff of pure conjecture. While the finer details behind the glasses are still being kept locked up tight so far, Google released a promotional video last week that’s been causing quite a stir.
The company claims the glasses, currently referred to as Project Glass, will incorporate heavy search engine and social media functionality into the everyday life of its users. While the reveal video leads to big (and somewhat unlikely) promises regarding the integration of the internet into a new mobile device, there is one thing that is certain: the information that Google pulls for its Glass interface will certainly be pulled from its search engine results. For businesses of every size and shape, this means that the months leading up to the final release of Project Glass make improving page rankings and domain authority crucial.
Getting Page Rankings Ready for Project Glass
To put it simply, there has never been a more important time than now for companies to seek out the help of a top SEO company. As a leading internet marketing firm, WebiMax handles hundreds of companies in their search engine optimization efforts every day. Our clients rely on our SEO and social media optimization methods in order to climb to the top of the search engine result pages (or SERPs). For now, success means ranking well on web browser searches. Yet with devices such as Google’s Project Glass looming on the horizon, our industry will begin to focus more actively on preparing clients for the next big tech push.
In the coming months, WebiMax will continue performing landing page optimization, PPC campaigns and various other SEO practices to improve the search engine friendliness of its clients and their web content. Although Google has not been entirely forward with how Project Glass will work, it’s clear that only those sites that rank well will be shown in the device’s user display. For our clients, that means working overtime to get to those much-wanted SERP top spots. With that extra bit of dedication and hard work, Google Glasses users will no doubt see our clients come up again and again when the device is released this fall.
Aloha, readers, from the snow-capped terrains of rocky-mountainous Colorado. I was jeeping my way through the western country and missed the latter portion of the week in online marketing. Okay. I admit. I snuck some peeks in on my Android. I can’t stay away. Let’s see what treats online marketers left for us on the trail.
Our videos offer actionable tips while allowing viewers to get familiar with our great staff. Fish for missed SEO tips on a regular basis; be sure to follow WebiMax VP, Todd Bailey, on Twitter. Todd regularly devises his Bailey Daily.
Online Optimization Community
Rand Fishkin offers practical tips in his Whiteboard Friday post on guest blogging strategies. When approaching an influential source, ensure you’re adding to the community and have a frame of reference.
Such sentiments were present in Chris Winfield’s post on 92 Ways to Get Press Coverage. Are you searching for press or contributing? It’s a tough but crucial question to ask before barking for coverage.
Are you accomplishing intended keyword goals? How closely have you inspected negative keywords? Keri Morgret organized a spectacular post on the subject last week.
How are you getting information in modern times? Clearly, info is issued faster on the Web. Newspapers had to make the digital leap but at what cost to you? Read Danny Sullivan’s post on the Wall Street Journal.
Speaking of tips offs for reads, Rand Fishkin and Dharmesh Shah created inbound.org, a place for sharing online optimization articles. The community, open to all but heavily populated with members of the online industry, has quickly become a great resource for finding ‘missed’ reads.
Business News Sunday 3-4-12
How did Yelp do during its first day of public trading (Friday)?
Pro Hockey promotes equality in sports
Tech Crunch revisits the 2011 of the Panda (post from Saturday)
WSJ on Twitter, Facebook, and Space Invaders?
That’s what I have. Did you read something inspiring, which needs more attention? Leave a comment.
Enjoy the rest of the weekend. Read you tomorrow!
I used to write for a business-to-business outfit, providing content on an array of services. Naturally, marketing (on and offline) were amongst the provided services. I recently came across an article penned years ago on customer retention. I think it has “evergreen” sentiments, and though today’s offered online marketing company initiatives are prolific, culminating in SEO, SMO, PPC and other opportunities, I don’t think such processes always “work” as expected (by some SEO and online marketing clients). Some may inquire, “Why? Aren’t you people supposed to get me more exposure and revenue!?”
Does more exposure always equal revenue? I believe online marketers know the answer…as well as business owners who don’t want to hear the honest truth…no. Of course, online marketing and SEO practitioners help businesses, but help those most who have worked to be in a position to help their respective brands establish a core business, one which can deliver quality to consumers.
I read a good post giving a brief history of link building and popular SEO trends. The author ended with an overall-resounding sentiment: Don’t worry (or let clients worry) about algorithm changes and trends (too much); place more emphasis on ensuring service providers and respective clients are doing a number of things well, working hard to deliver a great brand experience to consumers.
I agree with the sentiment; there’s only so much an online marketing company can do outside of the hard work the client’s core business is willing to provide. Practitioners can help give your brand a “shot” at stardom, but ultimately, a brand is weighed and measured by its target market, regardless of ranks, packaging, Web design, 10,000 Twitter followers, 100,000 Facebook friends, etc.
I don’t want to reiterate my thoughts of the past, but I do want to use them to re-present some reminders:
Think Like a Customer
I can’t emphasize this enough; it’s your responsibility to think like a consumer. Would you want to receive email solicitations? Would you want to receive automated Twitter messages after following someone? Would you want to realize the difference between online, organic and paid search results? Would you want to receive text-to-URL prompts? Would you want to feel “tricked,” clicking on a SERP which seemingly contains the information you seek only to be confronted with a poor piece of copy, illustrating very little yet awkwardly stuffed with keywords?
Do onto customers as you would have done unto you (as a consumer). It seems like a very simple, golden rule, but I think it’s easily forgotten or passed over for strict, money-generating desires. Think like a customer; can’t you tell when a brand is making a genuine effort to attract your commerce and when money seems to be the one and only brand motivator? I can.
Who’s Making Decisions?
What kind of content are you providing to consumers? Blog posts? Evergreen articles? DIY videos? Industry-related podcasts? Are you providing something because it’s the latest SEO “trend” or because you feel your consumers will really embrace and champion that kind of informational channel? Do you know what your consumers want? Have you ever asked them? If you found a large majority of consumers do not engage your brand on Facebook or watch your YouTube videos, would you place more energy towards those tactics because competitors are doing it or online marketing industry sentiments champion the idea?
A copywriter wrote a humorous post, which received a lot of traffic but you never asked them to write a future, similar post. Your resource page is the most visited page on your site but you do nothing ongoing to enhance the page. Your target market regularly uses Twitter and Facebook but your company only briefly logs on to those platforms each week.
All these sentiments seem like mistakes which can easily be made and unnoticed by a brand that does not analyze data and make decisions based on facts. Your target market may engage your brand in a completely different way than a direct competitor (for a variety of reasons). Does it make more sense to emulate the online marketing of bigger (better?) competitors or market toward your specific targets?
SEO and online marketing can most definitely help your brand. There are a lot of passionate marketers who want to help your business, but can’t do all the work for a brand. A brand must do the necessary “core” work, staying true to its mission regarding its consumers. Marketers can facilitate a great brand experience but can’t “optimize” the quality of core services, products, and brand-to-consumer dedication. That’s your job.
Thanks for reading.
A couple weeks back, I wrote a post about the changing dynamic between consumers and brands. It could be the pesky, tenacious “recession,” that won’t go away like socially-inept relatives after the holiday season, making consumers a bit more perceptive and sensitive in the pocket. Additionally, it could be the popularity of social media platforms and daily usage by consumers within all business verticals. Considering a number of major brands have pulled “180s” last year regarding major decisions due to the reception of its consumers, it could be a sign of the times. Will 2012 be the year of the consumer?
Today, as usual, I got up with the sun and headed to a local coffee shop for some caffeine and the New York Times. I’m a creature of habit; I know to have a five in hand. Four goes toward the price of the paper and coffee, and I leave one for the baristas as a tip. However, this morning the baristas got $.50. Why? The Times now charges an extra $.50 for its daily weekly. This was unbeknownst to me, their consumer, avid reader, and loyal fanboy, who often links and mentions the brand in my posts.
As a consumer with social media options and a “virtual” voice, I reacted, tweeting to them regarding the near $20 ($2.50 each weekday plus $6 for Sunday’s edition) I must invest to peruse the Time’s pages each week. I haven’t heard back, but I reckon I’m not the only consumer who took notice and took action.
Perhaps my personal sentiment is not salient enough to persuade the Times to reconsider, but as we saw in 2011, if enough people take action, a brand will take notice.
- Recently, the Verizon brand issued news about a rise in fees, charging customers who pay bills online or by phone, an extra $2. Consumers, along with federal regulators, voiced their disapproval; Verizon recanted the extra fee sentiment soon after.
- I wrote a post last week about Go Daddy’s fickle nature regarding their stance on SOPA. It doesn’t take a Sherlock Holmes’ level of perception to figure public perception had a hand in the brand’s stance on SOPA.
- Let’s not forget the rollercoaster ride of fanfare the Netflix brand experienced after the summer season. Due to public reaction, the brand did modify intentions of uniting its DVD-by-mail element with its Internet-streaming process, yet did not reconsider its rise in prices, and the public reacted.
- In November, Bank of America took back a sentiment issued five weeks earlier regarding a to-be $5 price increase imposed on debit card users. Consumers “no likey” price increases; therefore, brands must consider the reception of such things before making final arrangements.
Will my reactive sentiments save myself and other readers $.50 on the weekly Times? Will open communication, facilitated by social media platforms and the availability of information sharing in real time, be a champion for consumers in times to come? As a consumer, I hope so. As an online marketing practitioner, I hope brands are taking notice of a growing trend and inextricable need to consider consumers in 2012.
Kenneth C. Wisnefski, founder and CEO of WebiMax, announced the appointment of Ms. Danielle Hopely to Vice President of Operations. Wisnefski stated that “Ms. Hopely will oversee our daily operations with particular attention to our industry leading policies and procedures. Furthermore, she will play an integral role in our product placement and promotions strategies”.
This is one of several recent announcements by Wisnefski, as he positions the top rated company in search engine optimization for its most successful year since its inception in 2008.
“I’m pleased to announce that Ms. Hopely has been appointed our Vice President of Operations, where she will oversee key factors of our business including pricing strategy, sales, distribution and productivity, in addition to evaluating departmental goals, objectives and procedures”, Wisnefski stated in an email addressing the company. “Ms. Hopely’s background in sales, project management and high-end account management will assist WebiMax in continuing to stay ‘one step ahead’ of our competitors”.
The new role for Ms. Hopely comes as Wisnefski has restructured his executive team to further WebiMax’s industry leading experience and talent. The company now has over 150 personnel operating in 12 difference operations centers across the globe.
“Our ability to recruit, hire and maintain highly talented staff has made it possible for WebiMax to climb to the top of our industry”, states Wisnefski. “Our team gives us our greatest competitive advantage and it shows as we’ve grown from a small start-up in 2008 to the internationally recognized leader in search engine and online marketing services”.
WebiMax is entering Q4 with the most momentum the company has ever had. 2011 marks the most successful year with revenue up almost 400% from fiscal 2010, and they have added over 80 new staff.
In 2008, arguably the most challenging economic time for the United States since the great depression, Wisnefski started the company with limited funds, and just 4 employees. In 3 short years, that same company now employs 150 personnel, and is projected to gross $15 million in revenue this year, mainly stemming from their online marketing services. The journey of WebiMax has not only been a success story for Wisnefski, an Entrepreneur on his 3rd successful startup, but a success story for the company in its ability to maneuver amongst challenging times.
“Securing financing for small business loans in 2008 was the most challenging part of the launch of the company. However, my lending reputation (stemming from my 2 previous ventures) gave me an edge when I was in discussions with the banks. My advice to other aspiring Entrepreneurs is to always repay your bank lender loans as fast as you can”, states Wisnefski.
In 2009 and 2010, the company was still in its introduction stage, and clients were signing on as an accelerating rate. “We had clients calling us from all over the world, including Europe and Asia looking for quality SEO services. From there we just took off”.
As 2011 came, the company entered its most pivotal time, when Wisnefski decided a global
expansion was needed. “I recognized the need to open operations centers internationally due to the amount of global clients that use our services. In April, we launched WebiMax Australia, Canada, Spain, and the United Kingdom. Those offices are fully staffed, and up and running”, concludes Wisnefski.
As the company continues to progress through this crucial year, Wisnefski also reinforces his support for economic recovery and employment. Under his direction, WebiMax does not outsource any of their services to overseas vendors (as most SEO firms do), and instead hires only U.S. citizens. Their ability to recruit and hire the most talented personnel has been integral to their success.