Category Archives: online marketing


  Don’t be pennywise and dollar foolish, business owners.  Do you see the forest through the trees?  Do you see the three-dimensional image emerging from the ostensible abstract graphic?  The dynamic has always existed; yet, I believe brands of ago understood the value in providing “value.”  It was expected (as should be).  Then, an emergence read more…


When business owners hear the term “online marketing,” many people immediately think of the more overt advertising that they see when surfing the web. Banner ads, PPC links on search results and pop-up ads are certainly all very common tools used by internet marketers. Yet many companies have been relying on more SEO-oriented techniques to read more…


In yesterday’s blog post, I spoke at length about the necessity of high quality image and video assets in a company’s marketing efforts. With visual media becoming an increasingly useful tool in every internet advertising campaign, the race is on to secure photos and digital camera footage that users will find engaging. Whereas in my read more…


  I love reading books.  It’s kind of a prerequisite for teaching English I guess (something I’ve done).  Those who spend time behind bindings (or those delving in digitally) may notice introductions to many classics.  The introductions are often written by fellow authors and people of words.  Why do publishers approach others for introductions?  It’s read more…


  I watched a great online marketing video last week hosted by a popular CEO.  He made excellent points throughout; yet, one message particularly hit home.  He voiced that the real problem with startups and young brands was not producing quality services and products; the real issue was marketing, gaining attention, informing people of your read more…


  Blogging is a form of communication.  Offline, when a communicative process is not getting optimal results, a modification is in order.  For instance, if the reception of a cellular phone is bad, you’ll move to get better service.  Blogging should experience the same trial-and-error processes.  Can you hear me now?  I’ve noticed a few read more…