Category Archives: online marketing


Have you seen Google in the news?  Do you use Google’s services to get your news?  As Greg Sterling of Search Engine Land reports, a lot of people use Google across multiple verticals. Yoo-hoo!  Remember Yahoo, a company that could’ve gotten friendly with Facebook to the point of making it a part of the family, read more…


I read a good post today related to clients and their respective search engine optimization providers.  The author raises a good point, pointing focus to a sometimes-divide in understanding taking place between clients and SEO providers, especially regarding “results.”  Both parties have responsibilities to foster understanding.  Providers must illustrate the usefulness and effectiveness of services read more…


Would it be benefit your brand if consumers traded places with its executives?  I don’t literally expect executives to become consumers of their own brand; but, I encourage them to think like customers often and much.  Empathy is the ability to relate to another person as if you’re “walking in their shoes.”  Ensure your marketing read more…


Social Media platforms (notably, Twitter) have clearly evolved to become the most efficient form of mass-communication. It’s now becoming that it’s also the most effective. Reports surfaced over the weekend that Twitter played an integral role in the debt ceiling debate in Washington. The debt ceiling debate has been going on for weeks as President read more…


Research conducted by the Interactive Advertising Bureau (IAB) at the beginning of 2011 states that video ad spending will increase 22% in 2011. The report states that this is due to the fact that video advertising provides marketers with more reach, consumers are more engaged, and it is easier to track the overall return on read more…


“How do I use social media as an online marketing tool for my company?” Have you ever been in a conversation with someone who continuously talks about themselves? Of course you have. We all have. These one way conversations are quite the monologue and often leave the other party frustrated. I find myself tuning out read more…