Most people have positive, cuddly associations to pandas. Google changed that for a lot of online businesses back in February by implementing ongoing Panda updates. Last week, an online source revealed data related to the updates’ influence on search rankings. It seems things are going as planned; the SERPs are populated with better results, indirectly tipping the cap to brands making modifications and SEO firms that helped.
SEO – It Works
SEO works; it doesn’t guarantee success of a brand, but it does what the acronym implies; it optimizes SE opportunities. Practitioners are not magicians; we simply follow the provided blue prints for success as provided by the major search engines. As we can see regarding the devaluation of content farms on SERPs, those who heeded suggestions benefitted. Those who did not follow suggestions suffered.
I like to describe search engine optimization services as “dynamic.” Dynamic aid multitasks and helps in several ways, surpassing one-time, static aid. Let’s consider how an SEO strategist may help regarding Panda updates. For one, a practitioner will call attention to immediate, to-be modifications, helping clients escape possible penalties waged by Google. Secondly, specialists may help a client change the way the brand produces and implements content. Such wisdom has far-reaching, positive implications, transcending immediate space and time.
Many times, industry practitioners refer to search engine optimization as an investment rather than a cost. That’s a beneficial way for potential clients to perceive the services. Rather than a steadfast rate and exchange process, SEO enables continuous growth, making it rather difficult to place an exact value upon it. Additionally, clients can learn a bit of SEO as the campaign progresses, giving them fuel for future success without the aid of an external source.
SE + SEO = Client
Some novices think the search engine optimization process is magic, but it’s more like translation. SE practitioners have industry experience. We understand SE suggestions and how to implement them regarding client campaigns; clients don’t have to fret over continuous updates. The SEO process is going as planned, indirectly exhibited through the recent “victory.”
Kenneth C. Wisnefski, founder and CEO of WebiMax, the top rated online marketing firm specializing in search engine optimization, announced that Google’s “Panda” update is taking on a new strategy in combating unscrupulous website domains. The Panda update is a tweaking of Google’s search algorithm that aims to flag websites who lack original and quality content. Wisnefski, a successful Entrepreneur and expert in search engine marketing, states that the Panda’s new strategy includes targeting keywords that have lost value or have been associated with poor quality web domains in the past.
“There have been reputable sites that have been negatively affected, most likely due to the fact that they rank for specific keywords that have lost value and contain a lack of quality results”, states Wisnefski. “Google continuously evaluates the strength of randomly chosen keywords, thus it is important for all webmasters to constantly evaluate their search rankings and regularly optimize their website”.
For example, websites including TheWeatherSpace and PR Newswire were flagged, while domains including YouTube, Fox News, CNN and AOL.com were rewarded. Those websites that are flagged are sent backward in the search engine results pages and inversely, those rewarded are granted favorable visibility. Although PR Newswire is an example of a reputable site, it could be due to short, irrelevant articles that are heavily entrenched with keywords that red-flagged Google.
“Keyword-density ratios are often mismanaged in order to inflate the search engine value of a website”, stated Wisnefski. “Google’s Panda Update has also targeted these methods and explains why such websites including PR Newswire may have been affected”, concludes Wisnefski.
Due to the fact that the SEO industry is constantly evolving, it is essential for webmasters to consistently evaluate their website to ensure they are in-line with important changes, including those set forth by industry titan Google.
Ever since the initial release of the Panda Update in February, 2011, search engine marketers have been adjusting their strategy, and even capturing opportunities (and clients) to fix problems that other SEO firms committed. Since the original release there have been 4 updates including 2.0, 2.1, 2.2, and we await Panda 2.5. Google has done a great job in keeping the release a secret. Search marketers notice the day it comes out, however, when noticeable sites take a dive. The last update included TheTodayShow.com and PR Newswire getting flagged, while FOX News and YouTube climbed the ranks.
Many SEO firms and experts are trying to determine what Panda 2.5 will aim at, but most experts agree that Google may be targeting keywords that have lost relevance or have been dominated by poor quality sites. That may have been the case with TheTodayShow, as keywords including “television” and “news” may have been badly abused on other black-hat domains.
One thing’s for sure, Google’s Matt Cutts tweeted last week the following:
Weathering the storm can be a bit of a challenge, as we’ve seen Google take aim at different SEO methods that didn’t use to be much of an issue before. For example, targeting keywords that have been abused in majority will affect sites that aren’t trying to conduct dishonest SEO. (We can’t imagine NBC Universal, parent company of TheTodayShow, entered into black-hat SEO).
The update does, however, call for search marketers to innovate their strategy. Ethical SEO firms can adapt to the change that Google is setting forth, and essentially renovate keywords that may have been taken advantage of. Only the best SEO services firm will take the time to do this.