Google’s first released their Panda Algorithm update back in February, aiming to block out websites that lacked quality content. Even more so, the search titan reinforced their commitment to the end user that only valuable websites will be posted favorably on their search engine. Within the first few hours, literally thousands of low quality websites were penalized, and sent to the last page of Google search results.
Since the release of Panda, there have been, however some sites that slip through, or even change their site so that the Panda misses them. Google responded when they rolled out the international Panda update and let users physically block websites they didn’t want to show up in their search results.
The latest news is the addition of a link underneath the result “Block all example.com results”. This data is sent directly to Google and helps them gather information about what sites need to be banned. Basically Google has hired us to help them find the slips in the algorithm by reporting websites that should be blocked.
Earlier today at the Search Marketing Expo, Google’s Matt Cutts announced that they have developed an update to the Panda algorithm, version 2.2. He further stated that the update has been officially approved, and they are waiting to send it out, which should happen any day now.
Further tweaking and some “clean-up” work will be included with the update, in addition to improving “scraper” detection. This is when a website re-publishes content to trick the algorithm. (Fresh, new content helps with page rank and SEO).
The exact release date has not been revealed, however Cutts did say that the update is imminent and webmasters should expect it any day now.
Cutts also described how the attack of the Panda operates. The algorithm is run against all of the webpages and domains that Google indexes. This is done to pick up which sites should be caught. This occurs on an “infrequent” basis (about once every two weeks).
Websites that get penalized get sent to the very last page of search results, completely damaging their online visibility. Once this happens, it’s tough to recover. JC Penney’s was penalized for about 3 months when they were hit back in February.
Of course, much like anything else, practicing ethical standards and not cheating the system are the best ways to ensure you’re not affected by the vicious bite of the Panda.
Kenneth C. Wisnefski, founder and CEO of WebiMax, the #1 rated SEO firm in the United States and Australia, has been astounded by the impact of the Google Panda update “our phones have literally been ringing off the hook with businesses seeking assistance with the effects of this algorithm change”.
On February 24, 2011, search engine titan Google, Inc., announced a major change to their search algorithm that would penalize websites that lacked original, quality content. The “Panda Update” (as it was called), originally affected U.S. based domains, and last month, the international update was released, targeting U.K. domains.
Now, almost 3 months since its original release, it raises the question “Does Google ultimately control the fate of your business”?
“What we’ve seen during the past 90 days is a far reaching impact designed to improve the quality of Google’s search”, discusses Wisnefski. “Users of Google were tired of getting search results with fluff filled content about certain topics they wanted to research, the focus on unique and timely content dramatically improves the user experience”, concludes Wisnefski.
Effective “search engine optimization” consists of many techniques, including, link building, on-site optimization and much more. These methods can also be abused, however, falsely satisfying search algorithm to divert traffic to websites including linkfarms. Fortune 500 company’s including J.C. Penney’s, and Overstock.com were affected by the update, because of questionable tactics put in place to circumvent more time consuming methods to achieve higher natural search results. They were ultimately penalized by Google and their search results dropped from prominent Page 1 results to results appearing on Page 10 and beyond.
Recently, Demand Media, Inc. was also affected by the update. With the recent algorithm update, popular sites in their portfolio such as eHow.com saw significant drops in traffic. CEO Richard Rosenblatt defended his company, stating “we really need these kinds of signals to shake things up”.
“We’ve seen the continued evolution of the search industry and the value Google really represents amongst small, and large business alike”, states Wisnefski. “I think people are really starting to see how dramatically search engines can ultimately make or break your bottom line”, concludes Wisnefski.
Since its inception in 2008, WebiMax has established themselves as a global leader in search engine optimization, social media, web design, pay-per-click management, reputation management, and e-commerce solutions. The company announced a major geographic expansion last month, and 2011 revenue projections ($15 million). They have over 150 employees and 12 offices including 8 U.S. based, and 4 International. WebiMax works with their clients more as a strategic partner than an outsourced vendor. Visit (http://www.webimax.com/) for more information.
This week, Google released their “Content Farm – Panda” update to all English speaking countries including Australia, the United Kingdom, and Canada, where WebiMax, an online marketing company specializing in search engine optimization (SEO), has expanded operations. The initial release of the Panda update took place in February, released only in the United States. Now with the update reaching English language based countries abroad, additional websites that are managed through “black-hat” SEO tactics will be affected.
In February, at the time of the U.S. release of Panda, Kenneth C. Wisnefski, Founder and CEO of WebiMax, stated, “at WebiMax, we embrace these changes and view them not as ‘changes’, but ‘enhancements’ to the SEO industry. Our clients will see improved results from this because of the proper strategies we employ. The SEO industry has unfortunately been an industry that has gotten somewhat of a bad name because of unscrupulous firms that utilize questionable techniques to help improve the online visibility of their clients. We adhere to a Code of Ethics that gives our clients peace of mind, knowing that they will never end up in the news as some companies are starting to.”
On April 1, 2011, Wisnefski announced a major expansion of WebiMax, opening international offices in Australia, Canada, Spain, and the United Kingdom.
“At the original release of the Panda update, we immediately received numerous calls from companies that were negatively affected by it. They were not aware their SEO firm was using these questionable tactics. We have been able to get involved and help with damage control for these clients by repositioning their website on ethical standards. With the timing of WebiMax’s international expansion and Google’s international release of Panda, we expect to be a valuable asset to companies abroad in the same way”, stated Wisnefski.
This presents another golden opportunity for WebiMax to capitalize on continued record growth in 2011.
“Our clients value the experience with WebiMax, notably because of our experienced team of highly skilled experts, an analytics platform that lets them tract their campaigns in real-time, and a code of ethics that govern our strategies”, concludes Wisnefski.
During February, Google made a significant change to its search algorithm known as the “Farmer Update”, to crack down on content farms that lacked good, original content. These pages would falsely satisfy search algorithms and show up high in PageRank. The obvious problem is that these pages lacked quality information and were essentially useless pages. Yesterday, Google released this change internationally to all English language based countries. In addition to this, they also updated the algorithm.
Now that this update has gone international, more sites are going to be affected that haven’t been adhering to quality content. It is thus extremely crucial to ensure that your search engine optimization (seo) company adheres to an SEO Code of Ethics. However, there is still a change that good, quality sites can be negatively affected. If your site is wrongly impacted, there are some measures that can be taken. Those sites that were affected opened a forum in Google to complain about it, for one.
Taking further measures against poor sites, last month, Google launched a Chrome plug-in that automatically sends reports to Google about sites that are being blocked by users, and sites that contain useless content. This was released well after their original algorithm change. Google admits that they did not origionally incorporate data about what sites were being blocked to the algorithm. However, they did use the data that came from the plug-in to find that 84% of the sites that were negatively affected were also reported being blocked. Not too bad!
In February, Founder and CEO of WebiMax, Ken Wisnefski, stated that “Our clients will see good results from this. Algorithm changes by Google are not feared by WebiMax but welcomed with open arms. Our clients see very positive movement when these updates occur because of the proper strategies WebiMax employs”.
Since the origional release of the “Panda” update, WebiMax has opened international offices including London, U.K., Sydney, Australia, Toronto, Canada, and Barcelona, Spain, where the international update is now live.
WebiMax.com is an industry leader in search engine optimization, social media, web design, pay-per-click management, reputation management and e-commerce based services. With over 125 employees, 8 U.S. based offices, and 4 International offices, WebiMax helps its clients grow their businesses by working closely with them as a strategic partner to ensure they reach their organizational objectives whether it is increasing sales, increasing their online visibility, boosting their lead generation efforts, or creating a unique customer experience on their website. Visit (http://www.webimax.com/) for more information.