The paid search offering has many people torn over whether paid clicks are as valuable as free traffic. As the Paid Search department head at WebiMax, I see every day that when used properly, as with all marketing mediums, it [...]
Many business owners who are new to the world of online marketing often consider pay per click as their main channel of advertisement. As what is essentially the internet’s oldest form of direct marketing, PPC ads continue to be one [...]
Lately, we’ve been covering pay per click and paid search topics as reports illustrate the surge in demand for these advertising services. Amongst the data that have recently been published, new data released today by ZenithOptimedia (advertising and communications firm), [...]
Paid search has more or less taken over as one of the leading forms of advertising on the internet. Traditional techniques including mass-media (newspaper, television, radio, etc.) have been suffering over the past couple years as challenging economic times have [...]
As a follow up to yesterday’s WebiMax Blog, Michael Stewart, Senior pay per click manager, discusses the pros and cons of Google’s new Ad placement.The new placements, previously having been shown on the top and side of search results, will now be shown beneath search results to create a more consistent viewing experience. They have started rolling out the new layout since last week and will continue until fully
Google announced last week that they are changing the position that ads will show on their search engine. Ads that use to appear above search results have been moved lateral to the right side and some will be moved to the bottom of the page, below search results. The company has been making changes to the appearance of their search engine for quite a while now as they announced last
