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Category: pay per click

Category: pay per click

Planning the best PPC Campaign with the latest Ad Network Stats

Many business owners who are new to the world of online marketing often consider pay per click as their main channel of advertisement. As what is essentially the internet’s oldest form of direct marketing, PPC ads continue to be one of the most prevalent methods of inorganic link building. It certainly doesn’t hurt that every […]

Google the Ultimate Billboard – Owns 44% of Global Advertising Market

Lately, we’ve been covering pay per click and paid search topics as reports illustrate the surge in demand for these advertising services.  Amongst the data that have recently been published, new data released today by ZenithOptimedia (advertising and communications firm), states Google owns 44 percent of the global advertising market.  That number represents a 10 […]

Industry Trends Point to Continued Surge in Paid Search

Paid search has more or less taken over as one of the leading forms of advertising on the internet.  Traditional techniques including mass-media (newspaper, television, radio, etc.) have been suffering over the past couple years as challenging economic times have caused advertisers and marketers to be cautious and even abandon their marketing initiatives. A recent […]

WebiMax Michael Stewart Comments on Google’s Change to Ad Placement

As a follow up to yesterday’s WebiMax Blog, Michael Stewart, Senior pay per click manager, discusses the pros and cons of Google’s new Ad placement.The new placements, previously having been shown on the top and side of search results, will now be shown beneath search results to create a more consistent viewing experience. They have started rolling out the new layout since last week and will continue until fully

Ad Placement on Google Search Changes

Google announced last week that they are changing the position that ads will show on their search engine. Ads that use to appear above search results have been moved lateral to the right side and some will be moved to the bottom of the page, below search results. The company has been making changes to the appearance of their search engine for quite a while now as they announced last

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