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Category: pay per click management

Category: pay per click management

Planning the best PPC Campaign with the latest Ad Network Stats

Many business owners who are new to the world of online marketing often consider pay per click as their main channel of advertisement. As what is essentially the internet’s oldest form of direct marketing, PPC ads continue to be one of the most prevalent methods of inorganic link building. It certainly doesn’t hurt that every […]

Ding! It Takes One to Know a Brand.

  Are you happy to read me; or, do you have a case of the Mondays?  I know I got some people to smile with the Office Space reference.  We maintain things of interest or necessity in long-term memory.  Ingraining company-related sentiments into consumer minds is branding.  Focus on building a brand is a cornerstone […]

Act Now on Pay-per-Click (PPC) Vacation Rentals

  It’s March 20; spring is springing.  Have you planned a vacation?  What about a break from organic search?  Have you moved on down the pay-per-click road yet?  I like to think of PPC as the vacation-rental home of search engine optimization; high costs and needed diligence usually limit longevity of accounts; yet, brands find […]

Marrying Individual Services Targets Heart of SEO Success

Happy Valentine’s Day, valued WebiMax readers.  Are your customers headed, straight as an arrow, toward your site’s services and products, not just today, but each day of the year?  Search engine optimization facilitates a love connection and the endless search for brand attention.  Brands engineer goods and services to meet the needs of valued customers.  […]

Google the Ultimate Billboard – Owns 44% of Global Advertising Market

Lately, we’ve been covering pay per click and paid search topics as reports illustrate the surge in demand for these advertising services.  Amongst the data that have recently been published, new data released today by ZenithOptimedia (advertising and communications firm), states Google owns 44 percent of the global advertising market.  That number represents a 10 […]

Industry Trends Point to Continued Surge in Paid Search

Paid search has more or less taken over as one of the leading forms of advertising on the internet.  Traditional techniques including mass-media (newspaper, television, radio, etc.) have been suffering over the past couple years as challenging economic times have caused advertisers and marketers to be cautious and even abandon their marketing initiatives. A recent […]

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