Reports surfaced this week that two of the major United States credit card holders, Visa and MasterCard, are exploring the opportunities of ad targeting for this customers (and potential customers). The process would include both major carriers gathering customer data to deliver dynamic ads to their customer-base and those who are not yet holders of their accounts.
The companies will use targeted data including recent purchases based on the consumer buying behavior to send product promotions and offers to the buyer. comScore stated in a recent press release that 32.5 million Americans access mobile banking. Similar to how a targeted ad would operate under a pay per click campaign, the credit card holders will gather data from purchase. Privacy concerns arise, however, as credit card purchases is a dramatically different environment than target ads on search engines.
Both companies have stated that as of present, they lack the technology to make this work in the short term, but admit that these are realistic opportunities they are pursuing. More data, as it becomes available, will be posted.
Google opened up a new feature to their AdWords platform called Dynamic Search Ads. This new initiative includes Google automatically generating your headline based on what was searched for, adding an almost on the fly customized direct marketing strategy. It is estimated that 16% of search queries on Google have never been searched before. Dynamic Search Ads will capture this 16% by tweaking the headline as necessary to reach the intended audience.
For this to be effective, Google indexes websites on a regular basis to scan for changes. They will take these changes (if any) and apple it to your search ad that aren’t already set up in AdWords. This will also save costs as dormant campaigns that are not generating many hits or conversions will not be wasted and will clearly be updated as the landing page is updated. The level of transparency is clearly enhanced!
Shortly after Google made the announcement, they also stated that marketers were seeing a 5-10% increase in click through rates (CTR) and conversions.
Creating an effective pay per click campaign goes just beyond the ad, however. Effective landing pages are also highly required. The addition of a dynamic search ad doesn’t mean companies and advertisers can now create a static ad, sit back and wait for the results. Contracting with the best PPC company becomes a priority as these campaigns can easily be mismanaged by amateur firms. Google also recently announced that their ad visibility will favor landing page quality. Sending users to a poor page will not get the company much visibility.
One of the most effective methods of evaluating a PPC campaign is to track conversions. After all, don’t you want to see which ad-landing page relationship is most effective? Be careful, not all pay per click firms will do this for their clients. Contracting with the best PPC company will certainly guarantee you maximum results. WebiMax has an analytics and client center platform that reports the live status of clients campaigns. WebiMax is the only PPC company that provides this amount of transparency to their clients.
Conversions are the result of the visitor (potential client) interacting in some way with the website including filling out a lead generation form, contacting customer service, or even simply writing an email from the contact page. The underlying concept behind pay per click management is to create some sort of customer conversion. This can be tracked through an analytics platform. Google Analytics now has an option that lets users create “engagement goals” and import them into Google AdWords as a conversion. This is a great way of tracking the conversions.
Knowing which landing page(s) are generating the most conversions is like finding the smoking gun. With the knowledge of what works and what does not, advertisers can now focus spending their costly advertising resources on the areas of their website and PPC ads that generate results.
Although tracking conversions can be tedious and sometimes painful, the rewards lay in the fact that finding the most cost effective advertising channel will benefit the organization in extraordinary ways.
Google released their Q3 earnings at the closing bell of yesterday’s trading session. The company reported a 33% jump in revenue, year over year, in large part due to a 23% rise in their search ad business. “Search ad business” is better known as pay per click services. PPC companies that design and manage campaigns for their clients have also seen the dramatic surge in demand.
Kenneth C. Wisnefski, founder and CEO of WebiMax, the leader in SEO services, states “PPC is surging because it is the new era of advertising. Gone are the days of billboards and yellow page advertising”.
As Wisnefski discusses, marketers are turning away from traditional advertising methods and continuing to devote resources to online advertising. Not only is Google’s ad revenue surging, cost per clicks are also on the rise. Advertisers bid on keywords, paying a certain amount per click. With more and more firms turning to this avenue of advertising, the cost per click is being driven up due to high demand.
Maintaining a PPC campaign can be very challenging. It requires careful attention as the bid price for keywords fluctuates. Also, effective landing page optimization is necessary to couple the PPC advertisement. It’s easier than you may think to know if your PPC company is running your campaign efficiently. Pay careful attention to conversion analysis. The type of analysis will compare the results of the ad and the amount of conversions that are being created.
WebiMax, rated the best PPC company by TopSeos.com, is a Google AdWords certified partner.
eMarketer, the industry leader in marketing research, predicts that advertisers will spend $1.23 billion on mobile advertising through the end of 2011. This analysis is up from $743 million last year, and forecasts the number to well-surpass $4 billion by 2015. The dramatic increase in this industry is in direct relation to the emergence of smartphones. eMarketer also suggests that 38% of US mobile users have a smartphone in 2011, and 41% use mobile internet at least once per month.
Not only is the smartphone industry growing at a rapid rate, providing the demand for mobile advertising, companies are continuing to shift away from costly outdated marketing tactics that were once useful. Once, prior to the iPhone and Android smartphones.
The emergence of lesser expensive advertising channels including search engine marketing, local search, and most importantly pay per click advertising have dominated the advertising industry over the recent years, with a promising upward trend to continue. eMarketer also stated that the increase in smartphones parallels the increase in mobile ad spending. See our tips for selecting the best PPC company.
By 2015, mobile ad spending on messaging is expected to decrease while inversely, video advertising is projected to rise dramatically. This is also due to the advanced video capabilities smartphone developers are releasing.
Kenneth C. Wisnefski, a serial web Entrepreneur, discusses the American Jobs Act and its role in helping to curve the 9.1% unemployment rate. Wisnefski, a small business owner, leads WebiMax as the #1 rated search engine optimization firm in the United States. He defends the Act stating “President Obama is taking necessary steps to force congress to act now before America continues its downtrend in economic uncertainty”, and further states “businesses both small and large are reluctant to head forward due to their hesitancy to adapt to change”.
President Obama, in a speech to a joint session of congress and a struggling nation, called upon legislators to start acting now, before the country slips into further economic uncertainty. The proposed $447 billion jobs package offers tax incentives to small businesses that hire and provide raises to their personnel. The Act also discusses the vital role that small businesses and Entrepreneurs play in the recovery.
“Small businesses and the private sector can help lead the United States back to lower unemployment”, states Wisnefski, an Entrepreneur on his 3rd profitable startup since 2001. “As a small business owner, we all have the duty to continue to hire U.S. citizens and keep American workers at home”.
There are some additional roadblocks, however, that Wisnefski states hinders many businesses from hiring.
“Many small businesses have not adapted to change and wonder why their revenue is falling”, exclaims Wisnefski. “Social Media is replacing traditional communication and marketing tactics. Online advertising and pay per click management services are replacing outdated methods of advertising on a billboard. Who is growing faster, AT&T, or Facebook?”
Innovating and adapting are the most crucial elements to growing a business at present.
“At WebiMax, we saw the change in dynamics several years ago and leveraged search engine optimization, social media, ecommerce, and other online marketing services to launch off our pad in 2008 to become one of America’s fastest growing companies. Our revenue is up 15,000% since our inception in 2008 and we employ over 150 staff (up from 4 at start), all because our products are in high demand by companies adapting to the change”, states Wisnefski.
President Obama also stated that the Act will cut payroll taxes in half in 2012 for small businesses that hire. In addition, he stated that the Act will provide a jolt to an economy that needs to be restarted.
“I applaud The President’s intent and willingness to do what he can but ultimately this requires much more. The ‘jolt’ that the U.S. economy needs is also for Entrepreneurs and small business owners to focus on what they can do internally to grow their business. At WebiMax, we took highly skilled and talented candidates and trained them in to the roles that we needed filled. Although the American Jobs Act certainly provides financial incentives to businesses, I feel companies need to continue to evaluate how they can improve their position, innovate, and push forward”, concludes Wisnefski.