Category: pay per click management

Category: pay per click management

Ad Targeting by Major Credit Card Companies?

Reports surfaced this week that two of the major United States credit card holders, Visa and MasterCard, are exploring the opportunities of ad targeting for this customers (and potential customers). The process would include both major carriers gathering customer data to deliver dynamic ads to their customer-base and those who are

Dynamic Search Ads

Google opened up a new feature to their AdWords platform called Dynamic Search Ads. This new initiative includes Google automatically generating your headline based on what was searched for, adding an almost on the fly customized direct marketing strategy. It is estimated that 16% of search queries on Google have never been searched before. Dynamic […]

Tracking Conversions in PPC

One of the most effective methods of evaluating a PPC campaign is to track conversions. After all, don’t you want to see which ad-landing page relationship is most effective? Be careful, not all pay per click firms will do this for their clients. Contracting with the best PPC company will certainly guarantee you maximum results. […]

Google Revenue Spikes on High Search Ad Demand

Google released their Q3 earnings at the closing bell of yesterday’s trading session. The company reported a 33% jump in revenue, year over year, in large part due to a 23% rise in their search ad business. “Search ad business” is better known as pay per click services. PPC companies that design and manage campaigns […]

eMarketer: “Mobile Ad Spending to Surpass $1 Billion in 2011”

eMarketer, the industry leader in marketing research, predicts that advertisers will spend $1.23 billion on mobile advertising through the end of 2011. This analysis is up from $743 million last year, and forecasts the number to well-surpass $4 billion by 2015. The dramatic increase in this industry is in direct relation to the emergence of […]

WebiMax CEO Discusses American Jobs Act

Kenneth C. Wisnefski, a serial web Entrepreneur, discusses the American Jobs Act and its role in helping to curve the 9.1% unemployment rate. Wisnefski, a small business owner, leads WebiMax as the #1 rated search engine optimization firm in the United States. He defends the Act stating “President Obama is taking necessary steps to force […]

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