Google added a new function to their AdWords platform, Estimated Top Page Bid. This new section provides a rough estimation for how much the going rate is for specific keywords you may be including (or plan on including) in your PPC campaign. Bidding on keyword phrases can have a huge impact on your PPC advertising, and with this new AdWords feature, your PPC firm will be able to indicate exactly what that keyword is going for on the specific search engine. This new feature does wonders for any PPC advertiser.
There is a minimum quality requirement for keywords such as having a 3% click through rate (CTR), having a minimum bid requirement, and others. These metrics can sound a bit confusing if you’re not proficient with AdWords, thus hiring the best PPC company is another way to further enhance your success.
Below is a screen shot of the new metric, provided by Google’s official AdWords Blog. The way to see this data on your campaign is to click on the Keywords tab, Columns, select Customize columns, and check Est. top page bid.
As a follow up to our May 16 blog titled “Spending on Paid Search Increases”, eMarketer released some forecasts today shining light on to the $14.38 billion industry, and projecting 2012 revenues. In total, eMarketer sees the online search industry surpassing $17 billion for 2012. 77% of that industry, will be owned by Google.
Although Microsoft’s Bing has made strategic moves this year to try to take some of Google’s 77% market share away from them, the forecast sees Google continuing to build a further lead on them. Bing will, however, pass Yahoo, pushing them to the #3 spot. Time Warner’s AOL ranks #4 in online search.
“The advantages of paid search are its immediate return on traffic, related to targeted keywords, demographics, geographic targeted loccations, and websites your organization wants to reach”, states Todd Bailey, Vice President of Online Marketing at WebiMax. “Companies are obviously understanding the significance behing this type of marketing, evidenced by the intense growth in the industry”.
WebiMax is rated the #1 Pay-Per-Click Management company in the United States, by TopSeos.com. Hiring a quality PPC Specialist can mean the different between success and fauilure of your internet search campaign.
Far too often do companies contract with firms that do not have the proper personnel in place, and they don’t receive the conversion’s that their looking for. Advertising dollars can fall through the crack very easily in online search. Contracting with the right PPC Expert can hold the ultimate fate of your company’s campaign.
WebiMax represents not only a success story in small business startup, but also a success story for serial web Entrepreneur Kenneth C. Wisnefski. In 2008, Wisnefski had a vision to create a business that would truly help our clients grow their businesses by working with them more as a strategic partner, rather than merely an outsourced vendor. Clients rely on us to enhance their online visibility through search engine optimization (SEO), landing page optimization, local search, reputation management, social media, e-commerce, web design and development, and pay-per-click management.
Wisnefski’s vision has further enhanced WebiMax’s abilities to enjoy the success and growth the company has experienced since our inception 3 years ago. Maintaining a 99% client retention rate, and signing an average of 50 new clients each month, WebiMax is well positioned to continue to enjoy explosive growth in the search engine optimization (SEO) industry.
In early 2011, the company expanded operations, opening additional offices in 6 major U.S. metropolitan cities, and 4 international offices including Australia, Canada, Spain, and the United Kingdom.
With revenue at its highest point in the history of the company, Wisnefski will continue to enhance the company and lead WebiMax well into the future of search engine optimization.
The Quarterly Benchmarking Report was released today by Marin Software indicating that advertisers are continuing to shift their advertising dollars from traditional advertising methods to online advertising. The report clearly states that paid search has increased some 61% from last year. This rise in demand however has not driven up the cost per click (CPC).
Consistency: Firms increased their resources used toward paid click 61%, as the amount of impressions also rose 61% this year.
Conclusion: To stay ahead of the changing dynamics of advertising and marketing, companies (both large and small) need to understand the dynamics of the new era of marketing, and strongly consider making the change.
As paid search impression rose 61%, year over year, click through rates (CTR’s) also increased, indicating that PPC companies are more efficiently optimizing their client’s campaigns.
WebiMax is a certified Google AdWords partner. Does this mean that companies that are certified partners receive better results on Google? No it doesn’t, however, it does mean that the pay-per-click (PPC) company is a reputable name in the industry and has passed certification exams, establishing their expertise in the field. A quality PPC specialist can mean the difference between success and failure of your internet marketing campaign.
As advertising moves more online than ever before, has your company considered utilizing Pay Per Click (PPC) marketing? Consider this fact: In a recent report by the Newspaper Association of America, newspaper advertising in the United States for the year ended 2010 has sunk to a new 25-year low. In the same year (2010) online advertising increased over 10.9%. The statistics reveal the real story. Marketers are using online advertisement like never before because it is more effective, efficient, and reaches beyond the boundaries of newspaper circulation areas.
The most important part of utilizing PPC is making sure you are using the best Pay Per Click Specialist that you can rely on with your marketing budget. Having a quality PPC specialist in place can mean the different between success and failure for your internet marketing campaign.
Read more on selecting the best PPC company
It’s also vital to ensure the PPC company you are contracting with is a Google AdWords certified expert. This is a highly skilled certification to receive (much like receiving an A+ from the BBB). As Google has become much stricter and are cracking down on dishonest search engine optimization (SEO) practices, the companies that have this certification are guaranteed to be a highly valuable and credible source.
“It is very easy to bleed through money within paid search if you’re not having it managed properly”, says Todd Bailey, Vice President of Online Marketing at WebiMax. “With having the right PPC specialist, you can trust that your advertising campaign is in a safe place while you can worry about other important aspects of your business, and maximize your ROI”, concludes Bailey.
WebiMax’s team of highly skilled experts has earned them the distinction of being a Google AdWords certified expert. Since advertising is changing landscapes to online form, it is important for companies to evaluate their advertising position and make sure they are spending their advertising monies efficiently and effectively.