Category Archives: pay per click management


Google added a new function to their AdWords platform, Estimated Top Page Bid. This new section provides a rough estimation for how much the going rate is for specific keywords you may be including (or plan on including) in your PPC campaign. Bidding on keyword phrases can have a huge impact on your PPC advertising, read more…


As a follow up to our May 16 blog titled “Spending on Paid Search Increases”, eMarketer released some forecasts today shining light on to the $14.38 billion industry, and projecting 2012 revenues. In total, eMarketer sees the online search industry surpassing $17 billion for 2012. 77% of that industry, will be owned by Google. Although read more…


WebiMax represents not only a success story in small business startup, but also a success story for serial web Entrepreneur Kenneth C. Wisnefski. In 2008, Wisnefski had a vision to create a business that would truly help our clients grow their businesses by working with them more as a strategic partner, rather than merely an read more…


The Quarterly Benchmarking Report was released today by Marin Software indicating that advertisers are continuing to shift their advertising dollars from traditional advertising methods to online advertising. The report clearly states that paid search has increased some 61% from last year. This rise in demand however has not driven up the cost per click (CPC). read more…


As advertising moves more online than ever before, has your company considered utilizing Pay Per Click (PPC) marketing? Consider this fact: In a recent report by the Newspaper Association of America, newspaper advertising in the United States for the year ended 2010 has sunk to a new 25-year low. In the same year (2010) online read more…