Lately, we’ve been covering pay per click and paid search topics as reports illustrate the surge in demand for these advertising services. Amongst the data that have recently been published, new data released today by ZenithOptimedia (advertising and communications firm), ...
Paid search has more or less taken over as one of the leading forms of advertising on the internet. Traditional techniques including mass-media (newspaper, television, radio, etc.) have been suffering over the past couple years as challenging economic times have ...
Google added a new function to their AdWords platform, Estimated Top Page Bid. This new section provides a rough estimation for how much the going rate is for specific keywords you may be including (or plan on including) in your ...
The Quarterly Benchmarking Report was released today by Marin Software indicating that advertisers are continuing to shift their advertising dollars from traditional advertising methods to online advertising. The report clearly states that paid search has increased some 61% from last ...
As advertising moves more online than ever before, has your company considered utilizing Pay Per Click (PPC) marketing? Consider this fact: In a recent report by the Newspaper Association of America, newspaper advertising in the United States for the year ...
