Our Marketing Manager Danelsy Medrano attended “Unplugged with Mayor Michael Nutter” at St. Joseph’s University last night. At the event, Mayor Nutter talked to a group of 75 of the most promising professionals in the Delaware Valley about the bright future of the city of Philadelphia.
Mayor Nutter spoke on many topics and started with his initiative to make the Navy Yard more of a go to destination for people who live in or are visiting Philadelphia. The opportunity for business growth at the Navy Yard shares many parallels with our world of SEO. Just like optimizing a website, the Mayor looks to make it easier to bring traffic to the area in the future and improve the product that visitors can enjoy once they arrive.
In addition to the Navy Yard, the Mayor spoke about encouraging stats about a decrease in obesity in Philadelphia, promising work done by the youth of the city and exciting deals with musicians like Jay Z that will bring more entertainment to the city.
Danelsy also discussed how Mayor Nutter believes Philadelphia is a hub for entertainment. Just an hour away from the Poconos, Atlantic City and much more, there is plenty to love about Philly. While we certainly agree with the Mayor about the greatness of the city, sometimes it’s all about how you get the message out there, which is something Danelsy and others discussed with the Mayor last night and something we work hard on doing for our customers every day.
As a member of the Young Professionals Network of the Greater Philadelphia Chamber of Commerce, Danelsy has been representing WebiMax at events since December. Next on her list of events is the presentation of The Paradigm Award. The prestigious award recognizes an exceptional female professional each year. This year, Denise Morrison, President and CEO of Campbell Soup Company will accept the award.
Do you know a lot about the behaviors of Web browsers? It is the duty of a PPC management service to study such things in addition to orchestrating and monitoring your pay-per-click campaign. Web browsers are very capricious; they are met with a humongous amount of information and do not spend much time on one page unless truly captivated. Landing pages are designed to captivate a targeted audience in order to persuade them to make an intended action (make a purchase; signup for a newsletter; etc). The following post addresses ways a PPC management service orchestrates efficient landing pages.
Read more about WebiMax, one of the global PPC Agencies of choice.
Landing page design and content is to be succinct and impactful. Good content does not spend a lot of time celebrating the goods and services, yet focuses on how those goods and services serve as a solution to common desires and problems. As stated, the attention span of a Web browser is limited; PPC management services make sure content is persuasive and catchy.
Landing pages usually are situated with a form so potential customers can relay their demands to your Web site. Lead forms are to be short while asking only for the most important questions. Web browsers do not want to be met with a lot of questions; they want to get to the end result while not spending a lot of time with multiple steps to get there. A PPC management service can engineer a short lead form to affix to the landing page.
PPC management services spend a lot of time testing and retesting inserted images placed on the landing page. Images are useful in enticing a browser’s attention, yet they can also be detrimental in distracting the browser from making a desired conversion (such as filling out a lead form). PPC management services construct several landing pages using various images to see what attracts the quickest and most conversions.
At first, landing pages may appear only to serve an immediate purpose – to inspire browsers to make a conversion, yet seasoned PPC management services also use landing pages to further engage browsers with your brand. This tactic can be used to get users to order whitepapers; sign up for your site’s Facebook page; read a blog post; and more.
Are you ready to explore the benefits of leveraging a PPC management service? Visit our WebiMax site to learn more about what we can do for your business.
Do you have a hobby? Depending on the nature of your hobby, you probably notice people with different degrees of experience and talent. I attend Jiu-Jitsu classes in Berlin, New Jersey and observe the varying skill levels.
Search engine optimization and online marketing is very similar in regards to those with varying degrees of hands-on experience and efficiency. In Jiu-Jitsu, class attendance and training with experienced practitioners facilitates the attainment of higher-level belts. What warrants the competence level and ‘belt’ of an online marketing company or SEO practitioner?
The notion of assigning belts to SEO consulting services and online copywriting services seems novel and a bit humorous, yet the notion of perpetual learning and positive progression is one that deserves reverence and interest. How can an online practitioner evolve?
Hosting a library of books pertaining to a specific subject area is expected of all students, yet the blogosphere addresses news, tactics, and more on a general to time-specific platform. Reading on-topic blogs can help facilitate the knowledge of search engine optimization and online marketing. Gather RSS feeds from industry-respected bloggers.
Search Engine Land
Daniel Scocco from Daily Blog Tips actually issued a post of ‘Top 25 SEO Blogs’. The post is over two-years old, yet remains a good piece of reference.
Conferences are available for a Philadelphia SEO company to take advantage of. Check for upcoming conferences in your city. SES conferences are popular within the fields of SEO and search engine marketing. Conferences offer a setting to learn new information and to meet other professionals in the industry.
How much do you enjoy landing page optimization, social media consulting, SEO copywriting, or other online marketing initiative? Have you considered moonlighting in order to procure your skills and make extra income? Check sites such as Elance for those seeking the services reminiscent of an online marketing agency, yet will accept the services of a freelancing professional. The ‘extra’ practice can give you the added experience to accelerate your learning.
The subtitle refers to the notion of perfecting your skills on your own. Danny Dover of SEOmoz constructed an excellent post a little while back referring to ways you can become a self-learned SEO professional using only thirty minutes of your time per session. It is essential to gather the basics from respected sources, learn what direction to proceed, and then do so at your own pace. Small and consistent dedication to your craft can definitely result in eventual success and a possible SEO black belt.
Continuously read blogs, daily papers, and magazines
Most likely, you gravitate towards information about your industry. Just about any business is addressed on and offline in some journalistic fashion. Get to know specific writers and the kinds of information and stories they relate to the public. You may be able to offer yourself or your company as an expert cited source in an article.
In addition, most magazines have editorial calendars, which alert you of upcoming story topics. Your business can be proactive and offer insight for an eventual piece. Bloggers may also have a set list of topics to cover in the future; it may be wise to ask them.
Junior and senior-level executives may benefit the company by joining organizations pertaining to specific industries or joining a business organization such as their local Chamber of Commerce. Events are usually planned inviting opportunities to meet other professionals, spread the word about your company, intrigue potential investors and partners, etc.
Orchestrate fundraisers and events
Every business seeks exposure. Exposure helps brand the company and keep its name in the long-term memory of the mass public. Hosting fundraisers and other events facilitates a company’s acclaim. It shows the company is interested in giving back to the public and provides a platform for the public to interact with the company brand. Hosting events are especially beneficial for local businesses that would like to begin and strengthen relationships with local customers.
Elect Company and Executives
The business world hosts a large number of business awards. Use a search engine to search for business award sites, such as the Stevies, and nominate your company and its executives. In addition, you can search for state and local award sites. It creates another goal for your company to achieve and provides proof of your company’s recognition and excellence in your industry if you win.
Write Press Releases
Press releases can serve multiple purposes. It is advantageous to attempt to have one release achieve many. A press release:
- can be sent to local and nation-wide reporters and editors. Remember to write a newsworthy press release; otherwise, your release won’t get featured anywhere.
-can feature multimedia such as sound and video clips. Clips augment the information contained in the content of the text.
-can be used for SEO purposes using your company’s keywords and phrases
- educate the public about upcoming, company events