Category Archives: PPC


The paid search offering has many people torn over whether paid clicks are as valuable as free traffic. As the Paid Search department head at WebiMax, I see every day that when used properly, as with all marketing mediums, it is a great tool and can have a drastic impact for a business. From a read more…


For many Internet marketers and advertisers, pay per click ads are a double-edged sword.  While their prime placement within the SERPs is ideal, the cost of PPC campaigns can be problematic for some smaller businesses with lower advertising budgets.  However, a balance can be found within most PPC campaigns that is optimal for virtually any read more…


When business owners hear the term “online marketing,” many people immediately think of the more overt advertising that they see when surfing the web. Banner ads, PPC links on search results and pop-up ads are certainly all very common tools used by internet marketers. Yet many companies have been relying on more SEO-oriented techniques to read more…


In yesterday’s blog post, I spoke at length about the necessity of high quality image and video assets in a company’s marketing efforts. With visual media becoming an increasingly useful tool in every internet advertising campaign, the race is on to secure photos and digital camera footage that users will find engaging. Whereas in my read more…


When new venues for internet advertising go live, every online marketing firm and PPC company takes note. Just a few days ago, Google announced the launch of its AdWords for Video program which it claims places more ad control into the hands of small and medium-sized businesses (SMB). Putting its money where its mouth is, read more…


As I discussed in a previous blog post, many businesses find themselves focusing the majority of their social media efforts through Facebook these days. While I still feel that Google+ is a fantastic alternative to this oversaturated social network, there are still several features on Facebook that make it an attractive platform for marketing purposes. read more…