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Category: PPC

Category: PPC

10 Ways to Beat Google’s Algorithm

Dubbed MobileGeddon by some and the SEO-pocalypse by others, Google recently changed its search algorithm to favor sites that are optimized to be viewed on mobile devices.  What will Google do next?  That’s the question companies are now asking themselves as they attempt to remain competitive in the realm of digital marketing. It’s no secret […]

Paid Search 101

For many Internet marketers and advertisers, pay per click ads are a double-edged sword.  While their prime placement within the SERPs is ideal, the cost of PPC campaigns can be problematic for some smaller businesses with lower advertising budgets.  However, a balance can be found within most PPC campaigns that is optimal for virtually any […]

Organic and Fresh: Why SEO focuses on Organic Search Results

When business owners hear the term “online marketing,” many people immediately think of the more overt advertising that they see when surfing the web. Banner ads, PPC links on search results and pop-up ads are certainly all very common tools used by internet marketers. Yet many companies have been relying on more SEO-oriented techniques to […]

Where and How to Use your Visual Media for Best Results

In yesterday’s blog post, I spoke at length about the necessity of high quality image and video assets in a company’s marketing efforts. With visual media becoming an increasingly useful tool in every internet advertising campaign, the race is on to secure photos and digital camera footage that users will find engaging. Whereas in my […]

Google’s AdWords for Video Launches, Is Your SMB Ready?

When new venues for internet advertising go live, every online marketing firm and PPC company takes note. Just a few days ago, Google announced the launch of its AdWords for Video program which it claims places more ad control into the hands of small and medium-sized businesses (SMB). Putting its money where its mouth is, […]

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