Category Archives: PPC management


Over the past several years, search engine optimization (SEO) has become increasingly popular for businesses of all shapes and sizes. Although large scale corporations and well-known retailers may rely primarily on TV and print for most of their advertising efforts, many companies also supplement their marketing campaigns with SEO-based operations online. What used to be read more…


As I discussed in a previous blog post, many businesses find themselves focusing the majority of their social media efforts through Facebook these days. While I still feel that Google+ is a fantastic alternative to this oversaturated social network, there are still several features on Facebook that make it an attractive platform for marketing purposes. read more…


Many business owners who are new to the world of online marketing often consider pay per click as their main channel of advertisement. As what is essentially the internet’s oldest form of direct marketing, PPC ads continue to be one of the most prevalent methods of inorganic link building. It certainly doesn’t hurt that every read more…


Google released details on their official blog that the company has developed interactive ads compatible on smartphones and tablets.  The new rich media ads are designed to engage the user and create a deeper experience. The Company announced “65% of consumers who own tablets use them at least one hour per day. Consumers are embracing read more…


As a follow up to our May 16 blog titled “Spending on Paid Search Increases”, eMarketer released some forecasts today shining light on to the $14.38 billion industry, and projecting 2012 revenues. In total, eMarketer sees the online search industry surpassing $17 billion for 2012. 77% of that industry, will be owned by Google. Although read more…


WebiMax represents not only a success story in small business startup, but also a success story for serial web Entrepreneur Kenneth C. Wisnefski. In 2008, Wisnefski had a vision to create a business that would truly help our clients grow their businesses by working with them more as a strategic partner, rather than merely an read more…