Category: PPC

Category: PPC

New Facebook Offers on the way, but what about PPC ads right now?

As I discussed in a previous blog post, many businesses find themselves focusing the majority of their social media efforts through Facebook these days. While I still feel that Google+ is a fantastic alternative to this oversaturated social network, there are still several features on Facebook that make it an attractive platform for marketing purposes. […]

Faith in a SEO Future: Social Media Companies Already Believe

The current prevalence of social networks in our daily lives is not to be underestimated. Although some sites such as Facebook have been showing a generally downward growth trend as of late, the medium that we refer to as “social media” is stronger now than it’s ever been before. With nearly a billion users to […]

Act Now on Pay-per-Click (PPC) Vacation Rentals

  It’s March 20; spring is springing.  Have you planned a vacation?  What about a break from organic search?  Have you moved on down the pay-per-click road yet?  I like to think of PPC as the vacation-rental home of search engine optimization; high costs and needed diligence usually limit longevity of accounts; yet, brands find […]

WebiMax Michael Stewart Comments on Google’s Change to Ad Placement

As a follow up to yesterday’s WebiMax Blog, Michael Stewart, Senior pay per click manager, discusses the pros and cons of Google’s new Ad placement.The new placements, previously having been shown on the top and side of search results, will now be shown beneath search results to create a more consistent viewing experience. They have started rolling out the new layout since last week and will continue until fully

Tracking Conversions in PPC

One of the most effective methods of evaluating a PPC campaign is to track conversions. After all, don’t you want to see which ad-landing page relationship is most effective? Be careful, not all pay per click firms will do this for their clients. Contracting with the best PPC company will certainly guarantee you maximum results. […]

eMarketer: “Mobile Ad Spending to Surpass $1 Billion in 2011”

eMarketer, the industry leader in marketing research, predicts that advertisers will spend $1.23 billion on mobile advertising through the end of 2011. This analysis is up from $743 million last year, and forecasts the number to well-surpass $4 billion by 2015. The dramatic increase in this industry is in direct relation to the emergence of […]

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