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Category: PR

Category: PR

10 Ways to Beat Google’s Algorithm

Dubbed MobileGeddon by some and the SEO-pocalypse by others, Google recently changed its search algorithm to favor sites that are optimized to be viewed on mobile devices.  What will Google do next?  That’s the question companies are now asking themselves as they attempt to remain competitive in the realm of digital marketing. It’s no secret […]

Evidence People Will Believe Anything They Read on the Internet

For all of its virtues, the Internet has a serious issue when it comes to authenticity. While it does give everyone a voice that can be heard anywhere and everywhere, sometimes this freedom creates legitimacy out of false information. Do you believe everything you read on the Internet? Unfortunately, many people do, and this could […]

Hit a Home Run with a Perfect Pitch

In baseball, the perfect pitch rockets right past the visiting batter as they take a desperate swing at the ball, which is already in the catcher’s glove as the umpire calls strike three, much to the delight of the home crowd. In public relations, though, the perfect pitch is a soft, underhanded lob that the […]

Things I’m Doing When I Should Be Working

  (Looks around)  Psst.  Hey you, come here.  I have a secret.  I’m not always ‘working.’  Well, better defined, I’m not always doing what I’m paid to do.  You see, I’m not being disobedient or having a Peter Gibbons moment.  I love my job.  I’m just not always doing it.  (Gets up, stretches, does some […]

Computer-Chair Quarterback Public Relations Frustrations

  I’m an ‘armchair PR quarterback.’  I have experience in the field, but currently reside in PR hibernation, focusing professional attention on writing and internal marketing.  However, my former professional sentiments can’t help but fuel my interest and inner passion.  I regularly trace the PR operations of brands, shouting at the computer screen like an […]

How to Make Professional Friends

  “Godfather, be my friend,” a man pleads as he kisses Don Vito’s hand.  The former was really asking of a favor.  The Godfather knew.  It’s VERY LIKELY those on your ‘let’s be pals’ radar know your immediate intentions too.  It’s okay; be aware of their awareness and proceed…naturally. I’ve been pretty successful in making […]

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