Category Archives: PR


  I watched a great online marketing video last week hosted by a popular CEO.  He made excellent points throughout; yet, one message particularly hit home.  He voiced that the real problem with startups and young brands was not producing quality services and products; the real issue was marketing, gaining attention, informing people of your read more…


Are you winning with your PR pitches or missing the mark, like an inexperienced pitcher from the California penal league?  Remember Rick ‘Wild Thing’ Vaughn from Major League?   You may know him from his present-day role as Charlie Sheen (but I digress).  Rick had the ‘heat’ behind his hurls but his approach needed tweaking.  A read more…


Do you have something to add to the conversation, or just calling attention?  I would address high school students in this manner who were temporarily ‘off task’ during class.  High school students are socially savvy; most got the point and understood the difference elucidated by my question; were they serving the good of the community read more…


Media outreach and the use of Public Relations is an extremely effective way for companies to increase their visibility in the market, boost website traffic, increase sales leads, and ultimately, generate more revenue. Public Relations are much more cost effective than outdated marketing tactics, for example, mass media television advertisement, newspaper advertisement, and so on. read more…