Category Archives: Reputation Management


During the holiday shopping season, it’s important for companies to pay attention to both how they are conducting business and what customers are saying about them. According to Statista, retail e-commerce sales during November and December of 2013 amounted to $46.55 billion, up from $42.29 billion in 2012. Studies also show that 80% of today’s read more…


You are your reputation. Search engines are a great tool, but they add to the vulnerability when the wrong information gets exposed online. It doesn’t matter whether the misinformation is from neglect, a disgruntled former employee or a jilted lover, the damage can be real and sometimes, devastating, both socially and to one’s career. People read more…


Defending your Good Name Is More than just a Smart Idea The growth of the World Wide Web over the last decade has been a mixed blessing for businesses hailing from around the globe. Although every online advertising firm touts the strength of e-commerce, social media outreach, and viral marketing, there still exist a number read more…


Following the recent appointment of new CEO, Hubert Joly, Best Buy is now beginning its turnaround and attempting to return to its former profitability.  While the retailer initiates its restructuring plan, both Best Buy and Joly remain prominently featured in news headlines, blogs and throughout social media.  Although the public response to Best Buy’s management read more…


How can lip balm be controversial? Just ask Chapstick – they’ve managed to offend a lot of people with the image they chose for a new advertisement and, moreover, how they chose to deal with the backlash on their Facebook page. Chapstick is the latest example of a brand mishandling negativity over a new advertising read more…


Many brands struggle to gain recognition in the SERPs and throughout social media, but achieving visibility is not the only important element of Internet marketing.  A company’s reputation is crucial and managing that reputation is necessary in order to maintain a positive image both on and offline. Discovering Reputation Concerns Throughout both search results and read more…