You are your reputation. Search engines are a great tool, but they add to the vulnerability when the wrong information gets exposed online. It doesn’t matter whether the misinformation is from neglect, a disgruntled former employee or a jilted lover, [...]
Defending your Good Name Is More than just a Smart Idea The growth of the World Wide Web over the last decade has been a mixed blessing for businesses hailing from around the globe. Although every online advertising firm touts [...]
Following the recent appointment of new CEO, Hubert Joly, Best Buy is now beginning its turnaround and attempting to return to its former profitability. While the retailer initiates its restructuring plan, both Best Buy and Joly remain prominently featured in [...]
How can lip balm be controversial? Just ask Chapstick – they’ve managed to offend a lot of people with the image they chose for a new advertisement and, moreover, how they chose to deal with the backlash on their Facebook [...]
Many brands struggle to gain recognition in the SERPs and throughout social media, but achieving visibility is not the only important element of Internet marketing. A company’s reputation is crucial and managing that reputation is necessary in order to maintain [...]
“Godfather, be my friend,” a man pleads as he kisses Don Vito’s hand. The former was really asking of a favor. The Godfather knew. It’s VERY LIKELY those on your ‘let’s be pals’ radar know your immediate intentions too. [...]
