Category Archives: Reputation Management


If you want to have a successful business, you will need more than a great product, you’ll  also need great customer service. Quality customer service strengthens the relationship you have with your customers and leads to brand loyalty and higher sales.   Poor customer service can lead to a poor business reputation which is the read more…


Online Reputation Management is critical to the success of a comprehensive digital marketing strategy. Though reputation management may sound like a course of action exclusively for struggling companies, this approach is actually valuable for any business that aims to consistently maintain a strong reputation online—in other words, every business. Considering that any one negative review read more…


During the holiday shopping season, it’s important for companies to pay attention to both how they are conducting business and what customers are saying about them. According to Statista, retail e-commerce sales during November and December of 2013 amounted to $46.55 billion, up from $42.29 billion in 2012. Studies also show that 80% of today’s read more…


You are your reputation. Search engines are a great tool, but they add to the vulnerability when the wrong information gets exposed online. It doesn’t matter whether the misinformation is from neglect, a disgruntled former employee or a jilted lover, the damage can be real and sometimes, devastating, both socially and to one’s career. People read more…


Defending your Good Name Is More than just a Smart Idea The growth of the World Wide Web over the last decade has been a mixed blessing for businesses hailing from around the globe. Although every online advertising firm touts the strength of e-commerce, social media outreach, and viral marketing, there still exist a number read more…


Following the recent appointment of new CEO, Hubert Joly, Best Buy is now beginning its turnaround and attempting to return to its former profitability.  While the retailer initiates its restructuring plan, both Best Buy and Joly remain prominently featured in news headlines, blogs and throughout social media.  Although the public response to Best Buy’s management read more…