Category: Reputation Management

Category: Reputation Management

Lessons learned from Lilly Pulitzer’s Marketing Mishaps

What do you get when you combine marketing mistakes and fat shaming? Outraged customers and a scrambling PR team. The fashionable ‘Queen of Prep’ Lilly Pulitzer might be rolling over in her grave as the popular floral-inspired clothing line hits the headlines once again. To recap the marketing blunder that happened in April, the collaborated […]

Tips For Accessing Old Social Networking Profiles

If you got into the social media game over a decade ago when social profiles were just starting to gain momentum, you may have an outdated profile haunting you in the vast world of the web. If this is the case, it has the potential of causing detrimental damage to your online reputation, because those […]

Using Social Media to Better Manage your Business’ Online Reputation

In this age of information and social media, reputation management has become critically important to a brand’s image. Failure to recognize, monitor and manage what people are saying about your brand over social media can have serious consequences for your company’s reputation and translate into a very real decline in your bottom line. Social Media […]

5 Best Practices: Using Social Media for Reputation Management

If you’re a business owner, then you know reputation is everything. Your company’s reputation can significantly impact your repeat business and your bottom line. In today’s digital page, consumers utilize online reviews to learn more about a company, product or service. According to a report from Nielsen, 84% of consumers trust brand recommendations from friends […]

Customer Service Basics: Avoiding A Bad Reputation

If you want to have a successful business, you will need more than a great product, you’ll also need great customer service. Quality customer service strengthens the relationship you have with your customers and leads to brand loyalty and higher sales. Poor customer service can lead to a poor business reputation which is the last […]

Choosing the Proper Focus Keywords for Your Reputation Management Campaign

Online Reputation Management is critical to the success of a comprehensive digital marketing strategy. Though reputation management may sound like a course of action exclusively for struggling companies, this approach is actually valuable for any business that aims to consistently maintain a strong reputation online—in other words, every business. Considering that any one negative review […]

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