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Category: Reputation Management

Category: Reputation Management

Defending your Good Name Is More than just a Smart Idea

Defending your Good Name Is More than just a Smart Idea The growth of the World Wide Web over the last decade has been a mixed blessing for businesses hailing from around the globe. Although every online advertising firm touts the strength of e-commerce, social media outreach, and viral marketing, there still exist a number […]

The Chapstick Brand Management Nightmare and How NOT to Use Social Media

How can lip balm be controversial? Just ask Chapstick – they’ve managed to offend a lot of people with the image they chose for a new advertisement and, moreover, how they chose to deal with the backlash on their Facebook page. Chapstick is the latest example of a brand mishandling negativity over a new advertising […]

Building a Stronger Online Reputation: Managing Negative Reviews & Complaints

Many brands struggle to gain recognition in the SERPs and throughout social media, but achieving visibility is not the only important element of Internet marketing.  A company’s reputation is crucial and managing that reputation is necessary in order to maintain a positive image both on and offline. Discovering Reputation Concerns Throughout both search results and […]

How to Make Professional Friends

  “Godfather, be my friend,” a man pleads as he kisses Don Vito’s hand.  The former was really asking of a favor.  The Godfather knew.  It’s VERY LIKELY those on your ‘let’s be pals’ radar know your immediate intentions too.  It’s okay; be aware of their awareness and proceed…naturally. I’ve been pretty successful in making […]

More Social Engagement Grows a Branding Garden

  The world of one-sided marketing has faded.  It’s more about…engagement (the magical buzzword).  Marketing has become more dynamic and personable.  It may take a little while for us to fully wrap our heads around what social media did and continues to do to marketing. Once there was a time when dissatisfied customers only had […]

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