Category Archives: Reputation Management


  The world of one-sided marketing has faded.  It’s more about…engagement (the magical buzzword).  Marketing has become more dynamic and personable.  It may take a little while for us to fully wrap our heads around what social media did and continues to do to marketing. Once there was a time when dissatisfied customers only had read more…


  How would you like to save marketing dollars by getting your brand valued within its community?  Wait.  The gentleman branding process doesn’t work for every person or brand.  There’s something I would like to point out to business people, regardless of your industry.  There’s one aspect which all of the online marketing, SEO, social read more…


  I still have growing to do; I’m only thirty-two (thirty-three next week; send b-day sentiments to Anthony Pensabene, Web Office box Twitter, USA.)  This may seem immature but money isn’t everything to me.  I feel some of you sneering; we’ll have to agree to disagree.  From a business branding point of view, I think read more…


  Too cool!  I gained some new Twitter followers due to my sweet tweeting.  Should I follow them back?  Well, let me see ‘how popular’ they are first; surely, I can’t be seen walking the halls of Twitter, following those who aren’t cool; I wouldn’t be making a good impression. That rationale worked(?) in high read more…


  How would you rate the importance of copywriting on a scale to one to ten?  If you didn’t admit to eleven or above, keep reading.  It’s the core of communication.  Content adopts a variety of online forms these days (video, infographics, sound bytes, etc) but to date, written content is a need for all read more…


  Offline is mimicking online fervor.  All the ‘kids’ are doing it.  Multiple facets of business are better discovered, engaged, and shared on the Web.  We do and will see ongoing shifts.  Consider Danny Sullivan’s observations of the WSJ.  How about WSJ’s coverage of Verizon’s spectrum deal? Online is the place to be.  Like printed-news read more…