Happy April Fool’s Day, everyone. I hope you are all enjoying playing pranks as much as I am. I mean, I have already sent the Google Nose BETA to my entire family. And the great thing about the annual Google prank is it doesn’t hurt anyone, but still offers a good chuckle.
Unfortunately, the tricks of poor SEO information on the Internet aren’t revealed to be a joke until they impact the bottom line of your business. Today, we will look at common misconceptions that have as much validity as a bad April Fool’s Day ruse.
1. SEO Your Site and Forget it – “Set it and forget it” may be a great tagline for infomercials selling cooking equipment, but it’s terrible SEO advice. Updating your site once can provide a nice little boost, but it’s optimizing your site continually with fresh, relevant and informative content that will truly produce your results. If your “SEO expert” is preaching a one-step solution to your Internet marketing needs, they should scream, “April Fool’s” at the end of their statement.
2. Google Doesn’t Notice Link Building Strategies – With each new update, Google changes their algorithms to better “understand” the needs of their users. In other words, all SEO work should be done to enhance the experience of visitors on your website. Edgier tactics that we would consider “black hat SEO” will result in penalties that could cause your rankings to plummet.
3. All Links are Good Links – Thinking all links back to your site are created equal may be the biggest SEO joke of them all. As mentioned previously, after the Panda update, many sites that used “black hat” tactics were penalized by Google. Having links back to your website from one of these penalized sites is doing your website more harm than good. There are also link farms and many other sources of useless links. When you work with WebiMax, you will discover that our link building services only utilize links that are worth having, and the proof is in the positive results experienced by our customers.
4. Search Engines Love Keyword Density – Keyword density in your web content is a lot like the pitch count in baseball. Everyone has an opinion on the perfect number, but in the end, if the pitcher is getting outs or the user is getting the information they need, it’s all good. Every page on your website should be sculpted to meet the needs of the end user. When this happens, your keywords will fit in naturally and your links will fall into place.
5. Rankings Are Paramount – This would make for a great April Fool’s joke because it is so believable. After all, isn’t rising up the search engines what it’s all about? In actuality, conversions are what it’s all about. The amount of traffic driven to your site is only as good as the people who are compelled to take actions. If a website isn’t tailored to encourage sales, people will leave without any desire to return.
Keeping these things in mind and working with WebiMax to use proven organic Internet marketing strategies can have an incredible impact for your business, and as our testimonials show, that’s no joke.
In the world of online marketing, there’s a particular crowd of internet users that have provided advertisers with quite the dilemma for years. While office-bound white collar workers and Generation Z teens are exceptionally active when it comes to interacting with web-based ads, it’s been the mobile user market that has eluded many marketing firms for so long. According to a recent Pew Research study, an increasing number of people are interacting with news and media via a combination of mobile devices and home PCs or laptops. Despite this rising trend, the number of users that interact with ads on their smartphone or tablet PCs is still relatively low.
This isn’t to say that the potential for mobile marketing has gone ignored by advertising agencies and SEO firms. Over the past several years, many SEO companies have devoted a significant amount of their time and effort toward building client pages that have more traction on mobile phones. Redesigned page layouts, more digestible content and websites developed with smartphones in mind have all become increasingly popular projects for marketing firms and their clients. Yet while the success of mobile-enabled sites is improving gradually over time, it’s really been the initiative from social networks that has kicked things into overdrive.
Socialization and Advertising on the Go
Many SEO agencies these days supplement their organic linkbuilding efforts with activity on social networks such as Facebook and Twitter. Consistently found in the “Top 10 Monthly Downloads” sections of the Apple and Google app stores, social media applications are being loaded onto phones and tablets just as quickly as they are purchased. As the price of smartphones continues to decline, more and more users are spending time on the net. As a result, the amount of time which the average user spends on social media sites is growing sharply month after month.
It’s because of this that marketing firms emphasize the importance of a strong social media listing to their clients. Whereas sites like Facebook were previously most relevant to users for only a handful of minutes a day, the ongoing prevalence of social media apps has increased that time significantly. Due to this, the level of exposure that even small businesses stand to gain from social network campaigns has become greater than ever.
A More Mobile-Friendly Approach to SEO
While optimizing social media activity for best results can be a complicated process, there are some tried-and-true behaviors that any SMB owner can easily do to improve a listing’s traffic. In order to capture a strong follower base on social sites, a company needs to create a page that offers something worthwhile to readers. Although establishing a particularly strong presence with mobile social network users can be daunting, companies will want to try the following:
- - Update regularly and offer interesting news or talking points.
- - Place links in posts to original website content or other authoritative domains.
- - Remain involved in interest groups and profiles that may yield more followers.
Each social network requires its own specialized approach in order for a SEO company to be successful on it. For additional details on the subject, I can be contact at firstname.lastname@example.org. Also, further information on social media campaigning can be found here, here and here.
The current prevalence of social networks in our daily lives is not to be underestimated. Although some sites such as Facebook have been showing a generally downward growth trend as of late, the medium that we refer to as “social media” is stronger now than it’s ever been before. With nearly a billion users to be found between Facebook, Google+ and Twitter, it’s clear that there is no end in sight for social networking. This, of course, bodes well for social media companies that handle business marketing. What may surprise many readers, however, is how the constant growth of social media may continue to cement the relevance of SEO as a whole.
Just last week, a report was released by Social Media Examiner that delved into the activities of over 3,800 social media marketing companies (SMM) the world over. As these social network-focused internet marketing firms answered the annual site survey in droves, everyone got a chance to see the breakdown of their efforts. Although one might assume that SMMs focus most of their efforts on PPC campaigning, it turns out that less than half do so and instead favor SEO in their campaigns.
Really it’s the SMM preference of SEO-related activities over pay per click advertising and event marketing that is a real attention getter. Out of the nearly 4,000 social media company representatives polled, 65% of them admit to relying on search engine optimization over a mere 38% who claim they use PPC ads. In an additional inquiry, the polled companies were asked if they intend to use more SEO or PPC services in the future. 68% of the surveyed marketing firms stated that they will be using more SEO methods through the year, while a significantly lower 43% intend to redouble their PPC efforts.
Social Media Marketers both Need and Want SEO
In spite of the recent concerns being voiced by key members of the industry, social media companies certainly have a great deal of confidence in the future of SEO. With Google’s massive Panda overhaul being released shortly, it’s a reassuring thing to see that online advertising firms haven’t lost faith in the current state of internet marketing. For all the doomsayers and alarmists currently speaking out against Google, some small business owners may be tempted to ignore organic link building in favor of paid advertisements. It’s reports such as the one published by Social Media Examiner that offer concrete truths in uncertain times.
The results of the survey show that the biggest social media marketing firms realize that search engine optimization is here to stay. While Google Head of Webspam Matt Cutts has warned the SEO community against sites using “heavy SEO,” the fact remains that smartly designed optimization efforts will continue to prove beneficial for business owners of every shape and size. While any SEO company worth its weight knows that less is more, what also matters is how the work is implemented. For social media companies, that means creating quality content for both networks and destination pages. It’s because of reliance like this that SEO will be along for years to come.
Tech savvy businesses have likely been following the recent news about Google Glasses that’s been making its way around the web. Until only recently, all information known about the device was the stuff of pure conjecture. While the finer details behind the glasses are still being kept locked up tight so far, Google released a promotional video last week that’s been causing quite a stir.
The company claims the glasses, currently referred to as Project Glass, will incorporate heavy search engine and social media functionality into the everyday life of its users. While the reveal video leads to big (and somewhat unlikely) promises regarding the integration of the internet into a new mobile device, there is one thing that is certain: the information that Google pulls for its Glass interface will certainly be pulled from its search engine results. For businesses of every size and shape, this means that the months leading up to the final release of Project Glass make improving page rankings and domain authority crucial.
Getting Page Rankings Ready for Project Glass
To put it simply, there has never been a more important time than now for companies to seek out the help of a top SEO company. As a leading internet marketing firm, WebiMax handles hundreds of companies in their search engine optimization efforts every day. Our clients rely on our SEO and social media optimization methods in order to climb to the top of the search engine result pages (or SERPs). For now, success means ranking well on web browser searches. Yet with devices such as Google’s Project Glass looming on the horizon, our industry will begin to focus more actively on preparing clients for the next big tech push.
In the coming months, WebiMax will continue performing landing page optimization, PPC campaigns and various other SEO practices to improve the search engine friendliness of its clients and their web content. Although Google has not been entirely forward with how Project Glass will work, it’s clear that only those sites that rank well will be shown in the device’s user display. For our clients, that means working overtime to get to those much-wanted SERP top spots. With that extra bit of dedication and hard work, Google Glasses users will no doubt see our clients come up again and again when the device is released this fall.
The news of Google’s self-penalization for violating their own TOS has been making headlines both in and outside the SEO community, but despite the negative press the search engine giant has generated on its own behalf, there is good news on the horizon for Google.
In their most recent official blog post, Google revealed some changes made to their search engine technology that may interest SEO developers. The announcement covers changes to their image search feature, byline date accuracy and the internally-codenamed “Megasitelinks” (which is actually an algorithm enhancement.)
As with most Google news, these topics are important throughout the world of search engine optimization. The improvements made to the image search algorithms are said to be carried over from their Web search technology. Now, spam detection will apply to image searching as well as basic Web searching. Also, the quality of the landing pages hosting images will be factored into search results. This news gives developers even greater incentive to design landing pages to be SE-friendly, as image searches will now be more akin to Web searches in their ranking factors.
The changes made to byline dating should prove helpful to developers who frequently update social media aspects such as blog posts. While Google didn’t elaborate too much on this issue, it seems that the search engine now crawls pages to find the latest updates and displays those alongside results.
The “Megasitelinks” updates provide localized sitelinks based on location settings. SEO developers who utilize strategies like geo-targeting should view this as a potential traffic booster. Those not taking advantage of geo-targeting techniques may see this change as a reason to increase their efforts on the geographic optimization front.
Other elements of spam detection appear to be a focal point for Google in the blog update. The full post, which can be read at: http://insidesearch.blogspot.com/2012/01/30-search-quality-highlights-with.html lists other changes that the brand continues to improve upon. SEO developers should pay close attention to the changes, as they are definitely favorable for those who practice white hat SEO techniques and will undoubtedly continue to be improved upon in the months to come.
Prior to Google+ entering the social media market, businesses (both large and small) had 4 major platforms including Facebook, LinkedIn, Twitter and YouTube to market their business. The release of Google+ for business gives marketers and advertisers some additional features that are not available on other social media platforms. Noteworthy features include Circles, +1 integration, and Analytics. Here’s a look inside the new features and why they are beneficial:
Circles: Groups of contacts can now be segmented to specific groups or “circles”. This added feature allows users to classify contacts so that specific resources (posts, articles, links, etc.) can be sent directly to the right circle. This deeper segmentation allows marketers to target groups directly and create a unique experience, one that other social media platforms do not offer.
Why we like it: It’s every marketers dream come true to segment their cliental into specific groups. This added feature allows just that.
+1: When Google released their +1 tab, the company came right out and said it… “This is similar to Facebook’s ‘like’ and Twitter’s ‘tweet’ button.” When fellow contacts +1 a site, link, ad, and photo, they are giving their seal of approval. The deep integration with +1 provides a recommended list that contacts find useful. For business pages, this helps establish credibility by giving a seal of approval to pages they believe their contacts may view as useful.
Why we like it: Businesses can establish a deeper connection and further interaction with contacts. For example, a search engine optimization firm might +1 a news article that applies to a specific clients industry. Deeper connection and credibility is the focus here.
Analytics: Evaluating and reviewing content and its effectiveness is key. Site administrators are given an in-depth analytical platform that evaluates the strength of the Business page and includes key metrics such as amount of visitors, unique visitors, time on site, geographic data and more. Currently, Facebook offers “insights” however Google’s background in analytics gives them the sure edge.
Why we like it: Evaluating performance is the only way to see if the page is useful and is worth the time. Visitors and time on site are key metrics that will illustrate just how well your company is leveraging the business page, and clearly illuminates areas for improvement.