With Google’s increased scrutiny of link profiles, there is some debate on whether or not guest blogging is beneficial to businesses. However, if done moderately with the right partners, guest blogging can be extremely valuable. Guest blogging isn’t only a link building tactic; it’s also a great way to build your credibility, your community, and expand your customer base. When you decide to guest blog for someone, it’s important to put your best foot forward to produce high quality content. After all of your hard work, you don’t want the result to be posted just anywhere – which is why it’s vital to find a guest blogging opportunity that fits your needs and will be the most successful.
When guest blogging, it’s important to consider your audience, as well as the tone of your content. The difference between a conversational tone and a more scholarly article will define what type of blog your piece will be hosted on, which can help you to narrow down your options.
Below are five steps to finding the right guest blogging opportunity.
- Search for potential blogs to host your content on
- Check for domain authority and link profile
- Check for engagement
- Begin building a relationship with potential blogger
- Reach out to blogger with guest blog proposal
The easiest way to start off is by using Google Blog Search. Try using some version of [inpostauthor:guest "keyword"] or [inurl:guest "keyword or topic"] and see what comes up. If you find that the results are few and far between, try using a broader keyword. There are also a variety of guest blogging platforms on the web that allow you to meet up with other bloggers.
Credibility and quality go hand-in-hand, but sometimes it may be a little difficult to tell how authoritative a blog is simply by looking at it. To get a clear-cut answer, you can easily take a look at the blog’s domain authority and link profile. You can do this by installing the SEO Moz toolbar onto your browser or typing the URL of the blog into Open Site Explorer.
Social media is an important aspect of choosing a blog, and is a tell-tale sign of the blog’s engagement of its readers. Search for posts and look for comments readers have left, as well as options to share via various social media outlets like Twitter, Facebook, Google+, and LinkedIn. Take a look at their Twitter page and see what kind of following they have and how often they interact with their followers. The more interaction, the better!
Once you’ve found a blog that meets your criteria, building a relationship before proposing a guest post is key. Share their posts, comment on their content, and interact with them via social media.
Let them know why you think it’s a good fit for their blog and tell them how you can help promote the post on your end.
Guest blogging is a powerful aspect of content development that is designed to connect with people, build relationships, and find qualified leads for your business. By finding the right opportunities, you can rest assured that your time was well-spent.
Disclaimer: This is elementary knowledge, purposed for beginners and optimization shoppers, not industry cohorts though industry contributions in comments would augment the information.
What do you know about “Joe” the SEO? Did you know (of late) many specialists find the label misleading or not representative of offered services?
Get a better understanding of services and objectives of online marketing before opening your brand’s ad wallet. I saw a post today on Search Engine Guide. The author illustrates what SEOs really do. SEO initiatives are not mysterious or magical; misunderstanding is facilitated by a wealth of misrepresentative literature. The frustration on both ends is unfortunate yet understandable. Let’s consider some mentions and elaborate to give readers a better understanding of the industry and some practical expectations.
SEOs don’t spam keywords…
No, we don’t. Such a notion is referred to as stuffing. What we do is place keywords and phrases into content, making it more recognizable by engines. Technical SEO addresses search engine needs but overall professionals engineer content for consumers, not algorithms. In fact, these days LSI or latent semantic indexing is favored. Basically, engines are getting smarter, realizing the ‘ambiance’ of the page rather than searching for ‘key’ words and phrases. The process makes for a better (human) read and experience.
SEOs don’t sell your goods and products…
We are marketers and not the engineers of products and services. We can’t effectively market a lousy product or service; the best SEO in the world wouldn’t be a whole lot of help to an ill-producing brand. We’re responsible for the quality of marketing and not that of your services and products; the latter job will always be yours. Consider some hidden factors in achieving online goals. What we can do is provide insight on how to better engage customers to your brand, which naturally predates selling.
SEOs don’t drive traffic…
There was a very enlightening post done recently on two important SEO metrics. The author elucidates the non-intuitive dynamic between Web traffic and conversions. What’s better than high Web traffic? The answer is more conversions. How can a brand address conversions? It’s done through focusing on target markets, the users.
SEOs don’t build links…
Well, link building (read interview with SEO guru Rand Fishkin) is a part of SEO but the author was getting at the end goal of link building, which is building relationships. Your attraction toward SEO is understood. Millions of people leverage the Web, recruiting goods and services; your brand wants to enjoy healthy revenue streams from online properties. SEOs help build links, which for one, help SEs better rank your site; yet, as we see above, that’s not the ultimate recipe; user engagement makes for delicious online marketing. Think about it. What’s better? Having browsers find your brand through SE searches or having browsers come directly to your brand for a need? SEOs help with the former but we concentrate on the ultimate, bigger picture, building relationships with customers.
Inside Search is Google’s way of sharing critical search algorithm changes with the SEO community. The latest Google algorithm changes highlights some exciting changes that many SEOs have been waiting anticipating for months, if not longer.
How Google’s Latest Algorithm Changes Affect How We Do SEO
Although some of the changes may be lost on those who are not familiar with SEO, WebiMax wants to respond to some of these changes by explaining how it may impact our SEO services and clients.
Related query results refinements: Sometimes we fetch results for queries that are similar to the actual search you type. This change makes it less likely that these results will rank highly if the original query had a rare word that was dropped in the alternate query. For example, if you are searching for [rare red widgets], you might not be as interested in a page that only mentions “red widgets.”
This update refers to long-tail keyword terms. As part of our SEO strategy, WebiMax looks to optimize our clients’ websites for terms that are likely to result in conversions, such as sales or inquiries. This change will likely boost the visibility of our online retail clients for specific products.
More comprehensive indexing: This change makes more long-tail documents available in our index, so they are more likely to rank for relevant queries.
This update coincides with the previous item and will likely improve the visibility of pages that are very specific in nature.
New “parked domain” classifier: This is a new algorithm for automatically detecting parked domains. Parked domains are placeholder sites that are seldom useful and often filled with ads. They typically don’t have valuable content for our users, so in most cases we prefer not to show them.
This is an extremely beneficial update that limits the power of exact-match domains that do nothing but sell ad space. By eliminating these wasted results, Google should begin to display more content-relevant websites, a key focus of every WebiMax SEO campaign.
Fresher and more complete blog search results: We made a change to our blog search index to get coverage that is both fresher and more comprehensive.
Blogs have always been an important part of our SEO strategy, especially blogs with useful and relevant content. This update should help to reduce the rankings of blogs that are written for the sole purpose of stuffing keywords. WebiMax has always encouraged clients to create unique content that is likely to be shared by others.
Original content: We added new signals to help us make better predictions about which of two similar web pages is the original one.
This is a huge update that should help to reduce the rankings of scraper sites. A scraper website is usually an automated website that literally copies the content of another site and posts it as its own. WebiMax has and will always create 100% unique content for clients while educating them on how to protect themselves from content scrapers.
Top result selection code rewrite: This code handles extra processing on the top set of results. For example, it ensures that we don’t show too many results from one site (“host crowding”). We rewrote the code to make it easier to understand, simpler to maintain and more flexible for future extensions.
This has been a common complaint in the SEO industry and it’s great to see it being addressed. With only 10 results per page, allowing a single site to own the top 3 spots seemed unbalanced. This should improve the visibility of websites that may normally have appeared on page 2. And as many SEOs know, moving a client’s page up in rankings on the first page becomes a battle of inches where every little bit can impact a campaign’s performance.
WebiMax is committed to delivering exceptional results for our clients and that means constantly seeking out the latest information. Even though our SEO methods involved creating quality websites with quality content, important algorithm changes may impact websites in a variety of ways.
Google’s first released their Panda Algorithm update back in February, aiming to block out websites that lacked quality content. Even more so, the search titan reinforced their commitment to the end user that only valuable websites will be posted favorably on their search engine. Within the first few hours, literally thousands of low quality websites were penalized, and sent to the last page of Google search results.
Since the release of Panda, there have been, however some sites that slip through, or even change their site so that the Panda misses them. Google responded when they rolled out the international Panda update and let users physically block websites they didn’t want to show up in their search results.
The latest news is the addition of a link underneath the result “Block all example.com results”. This data is sent directly to Google and helps them gather information about what sites need to be banned. Basically Google has hired us to help them find the slips in the algorithm by reporting websites that should be blocked.