Category: SEO

Category: SEO

SEO Mobile Checklist

On April 21st, Google officially updated its algorithm to begin using mobile-friendliness as a ranking metric. This change, which Webmasters and digital marketers have dubbed Mobilgeddon, gives higher authority and ranking to website’s that utilize responsive web design and was instituted to improve mobile search results. It is certainly now more important than ever for […]

Why Google and Twitter’s Partnership is Good News for All

Social media’s relationship with search engines is growing stronger. Google and Twitter recently reached an agreement to make tweets, the 140-character posts Twitter users publish to their followers, searchable on Google. According to a report from Bloomberg Business, tweets will be searchable on Google the moment they’re posted. Twitter CEO Dick Costolo states we can […]

The Past, Present, and Future of Linkbuilding

Link building is a valuable practice for businesses looking to gain visibility online, yet as Google learns more about its users, its algorithms continue to evolve to make it more and more difficult to build the kinds of links that help grow businesses.   However, the fact that it’s getting harder does not mean that link […]

Evolving SEO: What Can We Expect from Google Next?

Effective search engine optimization is all about adaptability. Google continuously changes the search engine algorithms it uses to index and rank websites, and these changes can impact the effectiveness of your SEO campaign in both large and small ways. The trick to long-term SEO success is therefore to anticipate these changes in order to stay […]

5 Steps for Successfully Marketing Your Small Business Online

Over the past few years, small businesses have begun investing more money and effort into Internet marketing rather than traditional advertising. Indeed, more and more entrepreneurs are starting to realize the high returns associated with effective digital marketing strategies not to mention the relatively low cost. Today, over three billion people use the Internet worldwide, […]

5 Content Writing Essentials for Long-Term SEO Success

When it comes to running an effective SEO campaign, content reigns supreme. By integrating unique, fresh content into your website, you can attract search engines, increase your search engine rankings, boost your site traffic and deliver meaningful information to your audience. Your website should provide content on a regular basis that provides value to readers. […]

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