MOUNT LAUREL, NJ – Kenneth Wisnefski, founder and CEO of WebiMax, the leading search engine optimization firm, announced an impressive first-half of 2012, and further indicated that “WebiMax is strengthening its processes and strategically revitalizing our products to better serve clients and continue to gain precious market share in the online marketing sector.”
According to a research study conducted by eMarketer, online advertising spending will surpass print advertising for the first time in 2012, and is projected to reach $40 billion. Furthermore, online advertising spending is expected to reach $62 billion by 2016.
Wisnefski announced “2012 is a pivotal year for online marketers because advertisers have had some time to digest the results of other online marketing initiatives they have seen, and are starting to understand its real impact on brand visibility, and ultimately their revenue.”
WebiMax is certainly feeling the impact of a growing industry as evidenced by their success in the first half of 2012. Revenue is up more than 5,600 percent from 2008, and the company is strengthening its balance sheet and income statement in order to further expand operations and continue to reinvest in the company including key areas of personnel and technology / innovation. In addition, the company is on-pace to surpass 2011 revenues by a projected 150 percent.
In June, WebiMax announced the addition of Bill Slawski. Slawski is the owner and operator of SEO by the Sea, a leading online resource for industry news, announcements, and statistics. Mr. Slawski covers Google, Inc. and other related industry movers. In addition, he successfully predicted the launch of Google Plus, a social networking site launched by Google in November of 2011.
In a recent company email, Wisnefski announced “Ultimately, in today’s ever competitive global market, it is very easy for businesses to fail from poor performance. Fortunately, WebiMax has been able to leverage a growing industry and refine our processes with the changes to the global market to compete with larger and well-funded organizations. The second half of 2012 looks promising for WebiMax, as the company continues to reinvest in their core products and services and personnel. In addition, the company has experience a 200 percent increase in new client acquisition in 2012.
Led by serial web entrepreneur Kenneth Wisnefski, WebiMax has become the leader in online marketing services, including a focus on Search Engine Optimization, Search Engine Marketing, Paid Search and PPC, Website Design and Development, Reputation Management, and more. The company was selected as one of America’s Most Promising Companies (2011) by Forbes Magazine and recently awarded one of Philadelphia’s Fastest Growing Companies (2012 and 2011) by the Philadelphia Business Journal. WebiMax employs over 100 personnel in 12 offices including 8 U.S. based, and 4 International. Visit http://www.webimax.com/ for more information.
How did you find this post? Is WebiMax doing a good job branding? (You knew to come straight to the site). Did you come from one of the search engines? “SEO company” (as well as related derivations) is a WebiMax keyword, meaning we assume you use the term to find our services on the Web. Is that the case? Guess what? We help in multiple ways regarding social media, Web design, public relations, reputation management, etc. Take a look at our services. Do we consider it all marketing? Is it all SEO? Is it all branding? What do YOU think?
Rand Fishkin posted on SEOmoz today, regarding branding SEO and how “we” (on the inside) refer to the industry as well as (your) public perception of search engine optimization. I’m glad he posted because it’s a conversation those “in” the industry can benefit from. What is your perception of the industry?
“Time may change me…” The industry is going through some growing pains. We don’t need Alan Thicke to counsel us through the process; we just need to ease our anxieties regarding how you, those seeking our services, refer to us.
Technology and broadened-business opportunities have changed the ‘landscape’ of the field from the ‘inside’ out.
Two, great observations about the change:
I get it; you’re probably not like me (being outside the industry and within your own respective field). (Maybe) you don’t regularly read industry literature. I do. Guess what? It’s my responsibility to provide YOU with info from the inside; so, service seekers better understand how a range of services can help them.
Just as I typed, it’s our responsibility to educate our target market, our consumers. I invite every business reader to please be diligent in realizing the change. It’s happened; it’s happening; it will continue. Be a good consumer as we endeavor at being good providers; read about old, new, and evolving services. Do you have a question? Please ask someone. Don’t harbor confused, dated, or limited views. You’re doing our industry and your business a huge disservice. We’re here (people in SEO) to help you build your brand; but before that, we must ensure you completely understand who we are and what we do.
I’ve learned to be a humble guy; I’ve been a brat in my time. I often ‘catch’ myself employing assumptions, making an Equus asinus asinus out of myself. I can admit it. You’re all wiser than me; I know B2B consumers are savvy. Your business is important. Your reputation is important. You would not partner with questionable providers or practices, those who harm the industry and YOU as consumers, those who deviate from informing and applying best practices, those who helped engineer SEO ‘folklore’ and misunderstandings.
I’m asking you to help us so we can better help Y.O.U. Please participate.
WebiMax offers many products and services. One of our more requested areas of service stems from our SEO consulting services division. Here, we focus on clients that have internal teams and require additional consultation to efficiently leverage the effectiveness of their current staff. Below are some of the examples in the consulting services we offer:
Advanced Assistance: A large number of our Fortune 500 clients have utilized our services to enhance the efforts of their internal teams. Our consultation provided them with further detail to surpass the current level of knowledge that their internal teams had, and additionally provided them with more strategic approaches to put in to place. This concept works exceptionally well for clients that have the resources to perform many of the tasks internally but lack the high-level sophistication to get real results from these efforts.
Start-Up Firms: Our client-base is well balanced with Fortune 500’s, international firms, and small businesses. We also work with several start-up ventures that require guidance in developing a strategy to launch their new venture. WebiMax works with them to create a detailed competitive analysis and comprehensive “action plan” for a market entry in to their vertical. This sort of consulting is extremely useful and can help mitigate the costs of “wasting funds” trying to feel your way through the process without any guidance.
Re-Designs of Sites: One of the most perilous scenarios we come in contact with is when a company with good rankings decides to re-design their existing website. If done incorrectly, the existing value of your website can be completely destroyed by changing urls and improper transfer of existing portions of the current site.
We encourage our clients that if they are not well educated in to this process, it is worth the resources to be consulted, prior to changing their existing webpage.If not done correctly, the “clean-up” process can be long, extensive, and often-times cost more.
Search engine optimization can be a tricky process to understand if you are just starting out in the field. If you are one of these people, there are a few steps you can learn that will explain the SEO process in a more clear and concise way. The first phase is Discovery. Things included in this SEO step are discovering dynamic pages and improper URL names, current website traffic and keywords which drive that traffic, frequency in which content is being added and updated and current page rank, age of domain and length of time domain is registered.
After the Discovery phase comes the Analysis phase. This includes reviewing prime keywords and developing a list of keywords which will be focused on within the campaign, determining the overall need for additional content on the website and how detailed and involved this content should be and developing an action plan. Phase three is Implementation. During this phase you will most likely initialize a strategy meeting with the potential client as well as introduce the account manager, develop a process by which the website will provide frequently updated content (this can be done through blog posts), the creation of press releases, articles and bylined articles and lastly, the implementation of social media campaigns.
The last phase is Management. Once your campaign is “live” we provide weekly status updates for the tasks that we have performed during your monthly plan. Also, your account manager will be available, at this point, to discuss your campaign and any questions you might have. The SEO process should be an exciting time, as your website is on its way up in the optimization world. With these steps, you have nothing to worry about.
The Web has quickly become the go-to resource for products and information. To date, the purpose of search engines is to provide the most germane information relevant to a query. The search engines ‘read’ thousands and thousands of pages of information within seconds in order to render a browser the appropriate information. As a hosted business on the Web, it is important to feature SEO copywriting in order to let potential customers (browsers) and the search engines know what your site, its content, and its associated products and services are about.
SEO copywriting is implemented by businesses in order to help attract browsers (or potential customers). The search result page, the Web site itself, articles on other sites, press releases, etc, can all be addressed by SEO copywriting in order to inform customers about products, services, the company, etc. SEO copywriting professionals are writers first, so they can engineer your message in order to read in an appealing fashion. Successful online marketing and advertising is contingent on the services of SEO copywriting.
SEO copywriting is conducive to great organic search engine placement because SEO copywriters study how to communicate with the search engines. Just as a writer studies different ways to communicate with their human audience, an SEO copywriting professional can study how to communicate effectively with the search engines in order to let them know what specific pages of information are about. Elements such as meta tags, H1 headers, interlinking, and the amount of keyword density are scrutinized by SEO copywriters in order to improve search engine placement.
Businesses who seek the aid of SEO copywriting services can dramatically improve site traffic and customer intrigue towards products and services. The online marketing process involves communicating effectively with both consumers and search engines. Read more about the aid of SEO copywriting and decide whether it is time for your business to improve its rankings.