Happy April Fool’s Day, everyone. I hope you are all enjoying playing pranks as much as I am. I mean, I have already sent the Google Nose BETA to my entire family. And the great thing about the annual Google prank is it doesn’t hurt anyone, but still offers a good chuckle.
Unfortunately, the tricks of poor SEO information on the Internet aren’t revealed to be a joke until they impact the bottom line of your business. Today, we will look at common misconceptions that have as much validity as a bad April Fool’s Day ruse.
1. SEO Your Site and Forget it – “Set it and forget it” may be a great tagline for infomercials selling cooking equipment, but it’s terrible SEO advice. Updating your site once can provide a nice little boost, but it’s optimizing your site continually with fresh, relevant and informative content that will truly produce your results. If your “SEO expert” is preaching a one-step solution to your Internet marketing needs, they should scream, “April Fool’s” at the end of their statement.
2. Google Doesn’t Notice Link Building Strategies – With each new update, Google changes their algorithms to better “understand” the needs of their users. In other words, all SEO work should be done to enhance the experience of visitors on your website. Edgier tactics that we would consider “black hat SEO” will result in penalties that could cause your rankings to plummet.
3. All Links are Good Links – Thinking all links back to your site are created equal may be the biggest SEO joke of them all. As mentioned previously, after the Panda update, many sites that used “black hat” tactics were penalized by Google. Having links back to your website from one of these penalized sites is doing your website more harm than good. There are also link farms and many other sources of useless links. When you work with WebiMax, you will discover that our link building services only utilize links that are worth having, and the proof is in the positive results experienced by our customers.
4. Search Engines Love Keyword Density – Keyword density in your web content is a lot like the pitch count in baseball. Everyone has an opinion on the perfect number, but in the end, if the pitcher is getting outs or the user is getting the information they need, it’s all good. Every page on your website should be sculpted to meet the needs of the end user. When this happens, your keywords will fit in naturally and your links will fall into place.
5. Rankings Are Paramount – This would make for a great April Fool’s joke because it is so believable. After all, isn’t rising up the search engines what it’s all about? In actuality, conversions are what it’s all about. The amount of traffic driven to your site is only as good as the people who are compelled to take actions. If a website isn’t tailored to encourage sales, people will leave without any desire to return.
Keeping these things in mind and working with WebiMax to use proven organic Internet marketing strategies can have an incredible impact for your business, and as our testimonials show, that’s no joke.
Is your website over-optimized? Watch out because Google is cracking down on sites that are over-optimized and penalizing them.
The penalty is presumed to be introduced within the month and is aimed at sites that are cheating the search system. Sites that are penalized will be removed from Google’s index and will not be crawled by search engines, ultimately becoming non-existent to search engines.
“Google is looking at sites by ‘people who sort of abuse it whether they throw too many keywords on the page, or whether they exchange way too many links, or whatever they’re doing to sort of go beyond what a normal person would expect in a particular area,” said Google SEO engineer Matt Cutts.
The purpose of the penalty is to give each website a fair shot at ranking well in the SERPs. There are websites that contain unique content but low rankings. And then there are sites with heavy SEO focus and low quality content, but rank well in the SERPs. Google’s focus is to allow websites with low rankings but quality content to gain a better search engine ranking position.
Cutts added that Google already looks at actions such as keyword stuffing and link exchanges as spam signals in Google’s algorithm.
“It’s widely believed that keyword stuffing and link exchanges are already spam signals in Google’s algorithm, so either Google intends to ratchet up the amount of penalty or dampening that those spam signals merit algorithmically or they have new over-optimization signals in mind as well.”
So, while you want your website to appear higher in the SERPs to gain more traffic, search engines have their eyes out for those who go above and beyond, surpassing organic tactics and following black hat techniques. Therefore, it’s important to ensure you’re not using any backdoor practices to beat the search system.
Here are a few tips to help your site avoid being penalized by Google:
- Create titles that describe the page best with keywords in mind
- Watch your keyword density
- Write creative and fresh content, don’t take content from another source and don’t place duplicate content on pages
- Use guest blogs for backlinks
- Don’t create inbound links that come from your own site
- Create high quality links
- Write creative anchor texts
- Take note of your page loading time as this is a major sign that your page is over-optimized
WebiMax has earned various distinctions this year, including the Interactive Media Award for Best in Class Marketing Website, Philadelphia Business Journal’s Best Place to Work, Southern New Jersey’s Fastest Growing Company and others. (See achievements). Perhaps one of the most important accolades is the one that founder and CEO Ken Wisnefski instilled in the company when it was founded in 2008. WebiMax is an affordable SEO services company.
WebiMax seo services represents clients ranging from small based businesses focusing on improving their local market share, to global Fortune 100 companies that want to increase market share around the world.
As more and more companies catch on and understand why SEO is vital to competing in a global marketplace, one would think these services are on the rise (and they are!) Most search engine marketing firms will outsource to overseas countries to have their work performed in lesser-expensive methods. WebiMax has a strict non-outsourcing policy that keeps all work in-house. This keeps the quality high, and although costs more, the company absorbs these costs and does not pass it along to the client. Not many other firms can say that.
It is important for clients to do their due diligence to ensure they are contracting with an honest firm that is not participating in black-hat SEO or other unethical tactics. WebiMax holds itself to the highest degree of SEO Ethics.
When working with WebiMax, clients do not get generic prices proposed to them. Instead, WebiMax custom makes each campaign that is specific to the client’s objectives. No two campaigns are the same. Call today for a free consultation!
Google’s Matt Cutts addressed this question on the Google Webmaster Help YouTube channel in early August, to clarify that SEO is not spam. Cutts states that optimizing a webpage through white-hat, ethical tactics, is a strategic tactic to enhance the visibility of a website on search engines. The search engine optimization industry has unfortunately been under some scrutiny as black-hat SEO firms have emerged and lead to question of the integrity of the industry.
Cutts further explains that there is an enormous amount of benefits with optimizing a website. Keywords, Meta Tags, H1 Title Tags, Back linking, and page load speed are just some of the ways that sites can be optimized to create a unique user experience.
WebiMax, the well-regarded leader in SEO services, practices white-hat SEO tactics that are highly ethical and endorsed by major search engines Google, Bing, Yahoo! and others.
The WebiMax SEO Code of Ethics:
- Our business operations adheres to all laws and regulations set forth by the agency(ies) of the United States and International Governments for business, cyber and internet regulation.
- We treat each and every client as if we are consulting our own brand and the brands of our own team members.
- We never put the clients business or brand reputation at risk when working to improve the clients rating by finding disreputable or “black hat” methods.
- We adhere to the conventions as specified by the various search engines and directories we use.
- We act in good faith when consulting and giving direction to our clients, first and foremost committed to the well-being of their firm, and in line with their organizational objectives.
- We maintain complete confidentially about our clients and their information as it relates to their business operations and their SEO results.
- We adhere to a “non-competition” clause in that we will not contract with competing firms within the same geographic industry.
- We never practice dishonorable means of achieving a higher search engine rating including using linkfarms, hidden links and text, copied content, unauthorized software, doorway pages, or plagiarism.
Google released “+1” in June as a method for web users to essentially give their seal of approval to individual websites. Sites that accumulate many will have favorable search engine result visibility. As +1 challenges the traditional dynamics of search engine optimization, Kenneth C. Wisnefski, founder and CEO of WebiMax, discusses the potential manipulation and negative influence this may cause the search industry.
“Plus 1 gives favorable search engine result visibility to those websites that amass, which I expect will cause unethical firms to manipulate the system, in the same way we’ve seen unscrupulous SEO firms practice in the past with ‘black-hat optimization’. Over the past several years, we [in the search engine optimization industry] have witnessed a significant increase in the amount of unethical SEO firms that inflate their clients online visibility by abusing the system in such ways as linkfarms, paid links, keyword stuffing, and others”, discusses Wisnefski.
SEO Ethics has been industry buzzwords particularly this year, as search engines are taking aggressive moves to alleviate the potential for companies to falsely inflate their client’s visibility. The release of Google’s “Panda Update” was a significant step toward fixing the problem.
“Furthermore, there are SEO firms that are known to hire offshore third-party contractors commonly known as “click farms” to endlessly click on paid-advertisements found on their client’s website that generate a lot of revenue for their client. Is this natural or ethical? Absolutely not!” exclaims Wisnefski”. My principal concern is that these same firms may look to hire others to plus 1 their client’s site to inflate their visibility and cause unnatural and unethical search visibility”, concludes Wisnefski.
Whether or not this case will surface will be determined in the coming months. To this point, ethics and countermeasures have not been officially discussed by Google.
Kenneth C. Wisnefski, founder and CEO of WebiMax, the #1 rated SEO firm in the United States and Australia, has been astounded by the impact of the Google Panda update “our phones have literally been ringing off the hook with businesses seeking assistance with the effects of this algorithm change”.
On February 24, 2011, search engine titan Google, Inc., announced a major change to their search algorithm that would penalize websites that lacked original, quality content. The “Panda Update” (as it was called), originally affected U.S. based domains, and last month, the international update was released, targeting U.K. domains.
Now, almost 3 months since its original release, it raises the question “Does Google ultimately control the fate of your business”?
“What we’ve seen during the past 90 days is a far reaching impact designed to improve the quality of Google’s search”, discusses Wisnefski. “Users of Google were tired of getting search results with fluff filled content about certain topics they wanted to research, the focus on unique and timely content dramatically improves the user experience”, concludes Wisnefski.
Effective “search engine optimization” consists of many techniques, including, link building, on-site optimization and much more. These methods can also be abused, however, falsely satisfying search algorithm to divert traffic to websites including linkfarms. Fortune 500 company’s including J.C. Penney’s, and Overstock.com were affected by the update, because of questionable tactics put in place to circumvent more time consuming methods to achieve higher natural search results. They were ultimately penalized by Google and their search results dropped from prominent Page 1 results to results appearing on Page 10 and beyond.
Recently, Demand Media, Inc. was also affected by the update. With the recent algorithm update, popular sites in their portfolio such as eHow.com saw significant drops in traffic. CEO Richard Rosenblatt defended his company, stating “we really need these kinds of signals to shake things up”.
“We’ve seen the continued evolution of the search industry and the value Google really represents amongst small, and large business alike”, states Wisnefski. “I think people are really starting to see how dramatically search engines can ultimately make or break your bottom line”, concludes Wisnefski.
Since its inception in 2008, WebiMax has established themselves as a global leader in search engine optimization, social media, web design, pay-per-click management, reputation management, and e-commerce solutions. The company announced a major geographic expansion last month, and 2011 revenue projections ($15 million). They have over 150 employees and 12 offices including 8 U.S. based, and 4 International. WebiMax works with their clients more as a strategic partner than an outsourced vendor. Visit (http://www.webimax.com/) for more information.