Category Archives: SEO Ethics


In February, we reported on Overstock.com who was caught by Google for using questionable search engine optimization (seo) tactics in improving their PageRank. In a report announced by the company today, Google officially lifted their ban on Overstock, a ban that had sent them to no man’s land on their search engine results. In case read more…


During February, Google made a significant change to its search algorithm known as the “Farmer Update”, to crack down on content farms that lacked good, original content. These pages would falsely satisfy search algorithms and show up high in PageRank. The obvious problem is that these pages lacked quality information and were essentially useless pages. read more…