It’s a problem I’ve seen time and time again from business owners that are new to search engine optimization. After a few months of striking out on their own and using popular SEO methods to increase their visibility on Google SERPs, they end up giving up seemingly out of the blue. They’ve gone through their company site and improved the presence of keywords, updated meta tags, set up their social media listings, and even run a fairly robust PPC campaign. Yet, despite their best efforts, they still aren’t seeing the conversions they want.
Regardless of whether the ultimate goal is to improve sales, generate leads, or to get people to simply subscribe to a newsletter, the metrics behind these objectives still don’t show any real improvement. If the business has been emphasizing both organic and inorganic marketing efforts for at least a few months it will see that site traffic has improved tremendously – and that’s about it. Isn’t a well-run SEO campaign supposed to lead to results? What am I doing wrong? These are questions I hear asked all the time.
Turning Potential into Actual Results
The one thing that many people fail to recognize is that SEO, like any other form of marketing, is engineered to get people in front of the business itself. Now, this isn’t to say that SEO and PPC aren’t crucial to maintaining a profitable online business. In fact, the truth is that many companies need to rely on these essential services in order to stand apart from the competition. So then what’s the problem?
In order to get conversion rates, businesses need to emphasis their product strongest at the final step of the sales process. This means having a point of conversion that has as strong and as concise a call-to-action as can possibly be mustered. For example, if a business wants to directly sell site visitors a product or service, then they need to be able to “seal the deal” by convincing the user in the following ways:
- Show the use or value of the point of conversion. Make it appealing in a way that isn’t forced but still very much direct.
- Display how you rate against competing services or businesses. Why should the end user give their time or attention to you instead of Brand X?
- Link to similar items or services that the user may be interested in. As an example, imagine you’re selling shoes. Wouldn’t it make sense to have links on the category page for Adidas go to socks or exercise shorts?
Top-ranked SEO agencies and consultants are able to raise site traffic to their clients’ domains, but the final task of improving the conversion rate is an equal responsibility for both the marketer and the business. Be exciting and provide a convincing case for your call-to-action and you’ll get those results you’ve been yearning for.
MOUNT LAUREL, NJ – Kenneth Wisnefski, founder and CEO of WebiMax, the leading search engine optimization firm, announced an impressive first-half of 2012, and further indicated that “WebiMax is strengthening its processes and strategically revitalizing our products to better serve clients and continue to gain precious market share in the online marketing sector.”
According to a research study conducted by eMarketer, online advertising spending will surpass print advertising for the first time in 2012, and is projected to reach $40 billion. Furthermore, online advertising spending is expected to reach $62 billion by 2016.
Wisnefski announced “2012 is a pivotal year for online marketers because advertisers have had some time to digest the results of other online marketing initiatives they have seen, and are starting to understand its real impact on brand visibility, and ultimately their revenue.”
WebiMax is certainly feeling the impact of a growing industry as evidenced by their success in the first half of 2012. Revenue is up more than 5,600 percent from 2008, and the company is strengthening its balance sheet and income statement in order to further expand operations and continue to reinvest in the company including key areas of personnel and technology / innovation. In addition, the company is on-pace to surpass 2011 revenues by a projected 150 percent.
In June, WebiMax announced the addition of Bill Slawski. Slawski is the owner and operator of SEO by the Sea, a leading online resource for industry news, announcements, and statistics. Mr. Slawski covers Google, Inc. and other related industry movers. In addition, he successfully predicted the launch of Google Plus, a social networking site launched by Google in November of 2011.
In a recent company email, Wisnefski announced “Ultimately, in today’s ever competitive global market, it is very easy for businesses to fail from poor performance. Fortunately, WebiMax has been able to leverage a growing industry and refine our processes with the changes to the global market to compete with larger and well-funded organizations. The second half of 2012 looks promising for WebiMax, as the company continues to reinvest in their core products and services and personnel. In addition, the company has experience a 200 percent increase in new client acquisition in 2012.
Led by serial web entrepreneur Kenneth Wisnefski, WebiMax has become the leader in online marketing services, including a focus on Search Engine Optimization, Search Engine Marketing, Paid Search and PPC, Website Design and Development, Reputation Management, and more. The company was selected as one of America’s Most Promising Companies (2011) by Forbes Magazine and recently awarded one of Philadelphia’s Fastest Growing Companies (2012 and 2011) by the Philadelphia Business Journal. WebiMax employs over 100 personnel in 12 offices including 8 U.S. based, and 4 International. Visit http://www.webimax.com/ for more information.
MOUNT LAUREL, NJ — (May 24, 2012) – Kenneth Wisnefski, founder and CEO of WebiMax, a leading search engine optimization firm, announced today that the company will host a webinar discussing Google, Inc.’s recent Penguin algorithm update and the future of internet marketing on June 5th at 2:00pm EST. The Penguin was released in late April and is a major update to the search engine’s algorithm and has impacted the entire search community.
“I am pleased to announce that this webinar will be hosted by WebiMax’s own Todd Bailey, Vice President of Marketing and Digital Strategy, Michael Stricker, SEO and Social Media Strategist, and Chris Countey, Director of SEO Strategy,” states Wisnefski. “Our experts will discuss relevancy, SEO signals (including links, social & relevancy), the impact of the Penguin update and how to recover, Google’s Knowledge Graph, and more.”
Google states the Penguin update is another necessary step toward eliminating spammy websites from their search engine, and further declared there are over 50 updates each month, causing webmasters to scramble to stay informed.
“WebiMax employs some of the most talented webmasters in the search community and feels it is necessary to host this type of webinar,” exclaims Todd Bailey. “We have the resources in personnel and experience to be able to discuss best practices including how to adjust your website to the Penguin update and further discuss the future of internet marketing.”
The Penguin update webinar is open to the public but has a limited amount of seats. It will take place on June 5th at approximately 2:00pm EST. All interested may register here.
Led by serial web entrepreneur Ken Wisnefski, WebiMax has established themselves as a global leader in SEO services, E-commerce solutions, social media, web design, pay-per-click management and reputation management. The company was voted one of America’s Most Promising Companies (2011) by Forbes Magazine and recently awarded one of Philadelphia’s Fastest Growing Companies (2012 and 2011) by the Philadelphia Business Journal. WebiMax employs over 150 personnel in 12 offices including 8 U.S. based, and 4 International. Visit http://www.webimax.com/ for more information.
Good morning, Seounday readers. Search engine optimization practitioners have left eggs of information around the WebiMax properties. Let’s uncover some of them to inspire better online marketing strategies.
SEOservices.com was established as a place for readers to come and get better familiarized with a range of SEO strategies and individual implementations, such as social media, PPC management, content integration, and so on. We invite readers to peruse content featuring articles, videos and regularly-scheduled authors.
Bruce Rymshaw pens SEO 101 articles. This week, Bruce conveyed the following insights:
Jason Wersits also writes from SEOservices.com on an array of search topics, including social media and Google implementations. Here are a couple of Jason’s posts from last week:
Ryan Buddenhagen writes about search engine optimization from a worldly perspective, labeled ISEO. Did you miss these?
Todd Bailey is our VP of Digital Strategy and recent award recipient for his excellence. Todd wrote the following posts last week:
Anthony Pensabene writes from the WebiMax and SEOservices properties. Here are a couple bits from his blogging last week:
WebiMax also features the writing talents of Durba Chatterjee and Jillian Johnson. Durba wrote the following last week:
Jillian just joined the internal marketing squad; so, look forward to reading online marketing insights from her in the very near future!
Did you read the following search engine optimization-related articles from around the Web last week?
Thanks for reading the WebiMax SEO blog. Read our whitepaper on choosing a search engine optimization provider. It’s your first step to online success.
I grew up in the Northeast, where a request for a “hoagie” elicits a number of sandwich choices. If you make a similar request in parts of the American-west hemisphere, people stop for a moment, allowing their brains to pump fists for a few seconds, then ultimately admitting they have no idea what that is. “You mean a submarine sandwich?” When in Rome…
How do you, as a current or potential online marketing /SEO client, search for needs? Do you believe SEO properly represents online needs? When desiring social media optimization, do you search for SEO services? Online marketing? SMO?
Recently, the online marketing industry has gone through evolutions; yet, has it gotten to the point of introducing new terms? Rand Fishkin introduced a debate last week regarding the term, “SEO.” In short, I believe Rand notices the industry evolution, yet how SEO still represents same, former actions; he observes industry tacticians addressing “SEO” as well as other client needs, believing the process warrants new terms which properly represent (new) actions (beyond traditional SEO) taking place (inbound marketing is one term he uses to describe some modern-day actions).
I think the debate is important; in-industry language dictates how online marketing practitioners, and (current) and new clients, refer to needs. A recent WSJ article discusses the birth and death of language. A new field of study, “Culturomics,” dissects language within cultures, tracking how it is used, its popularity, and ultimately, its decline and death. Culture and language definitely influence marketing; view Ryan Buddehagen’s video on culture and ISEO.
Some interesting insights extracted from WSJ article:
- Guesstimate of available English words is more than one million though the 2002 edition of Webster’s only included 348,000
- In English and across other cultures, the death rate of words has increased while the coinage of new terms has slowed down
- It’s estimated, 8,500 new words are introduced into the English language per year
- New words get more popular (because they likely describe something actually new rather than a deviated meaning of an older term)
- Death rates of words are related to similar spellings (ex: Sioux/Sieoux)
More interesting is the notion of editors (bloggers?), spell-check systems, and those who celebrate particular words over others, have a hand in word evolution. How a respected source or community identifies and relates concepts or actions, influences the language of those with less rich experience (influencing the evolution and ‘natural selection’ of words, acronyms, and phrases).
Consider the word, “Roentgenogram.” Have you ever used the term in your life? I haven’t. I’ve used “X-ray” hundreds of times; I was born after 1960, when the shift took place. Are any clients out there trying to rank for the term, “loanmoneys”? If so, I would dismiss the client as a foreigner who doesn’t understand their target market; yet, the term, dying around the 1950′s, regularly represented what we now have come to recognize as “loans.”
In conclusion, I side with Rand. New actions and client-related concerns are arising from the evolution of the Web and digital information. New actions and services need proper lexical representation, especially considering SEO, the practice of leveraging ‘keywords and phrases,’ which represent offered goods and services.
SEO service seekers, are you having difficulty properly describing your needs to service suppliers? Are you having trouble with industry acronyms, unable to wrap your understanding around physical representation? Please provide concerns and comments below.
Thanks for reading the WebiMax SEO blog. Please refer to our contact page for additional assistance. We’d love to hear from you and discuss our range of services.
In yesterday’s post, I described how the initial resistance of Google’s Street View in Germany could, at least in part, be attributed to the country’s more private culture. Looking at its acceptance, the raising of concerns by Google Maps’ audience had a considerable positive impact. Engagement to some degree did occur, according to the Time Magazine/Worldcrunch article, or at least Germans opposing the service had a vehicle to show their opposition made possible by the head of Hamburg’s Data Protection Authority (DPA). In the article, the head of this authority stated that giving people the opportunity to disapprove “diffused the situation and helped Street View gain acceptance.” Thus, creating a forum which allows people to voice concerns is sometimes all that is needed.
Engagement for Improved Strategy
As a result, a secondary lesson here for Google and other companies, tech or otherwise, is to engage with the target audience. This practice is seemingly obvious but can get lost in a company’s planning if they take a product-centric approach in the design phase or even build-up to the launch without considering the local socio-political climate and culture. By engaging with the target audience, companies can learn customer concerns as well as the aspects of the product they are most excited about. This is usually done in a research fashion utilizing surveys, interviews, and focus groups to gather both qualitative and quantitative data. This information is invaluable and can be immediately used by the company to:
a) improve design and features
b) know where to offer greater explanation or product detail
c) diffuse issues or steer clear of potential road blocks
d) understand what aspects to focus on in marketing for maximum impact
e) learn if a product is even viable in that particular setting
Such a process is similarly important for an SEO company that delivers multi-faceted services to a segment of its target audience: its clients. By first exploring clients’ understanding of their own needs, strengths, weaknesses, and goals, among other considerations, the SEO company engages their client to learn more. This dialogue is essential to mutual understanding and being able to deliver exactly what clients need.
This engagement is even more important when SEO companies are delivering services like multilingual SEO in international markets. In such circumstances, it is valuable to understand the context and work out potential issues. The importance of engagement and its impact on business planning, both for SEO services and elsewhere, simply cannot be understated.