Todd Bailey, Vice President of Digital Strategy at WebiMax, and senior administrator of SEO Services, announced that the website has “become one of the fastest growing expert SEO community websites” and furthers “SEO Services attracts traffic from some of the industry’s most reputable figures.” Kenneth Wisnefski founded WebiMax in 2008.
SEO services is a portal for SEO experts and novices alike to share and learn about search engine optimization. SEO Services (aforementioned as the expert community) has an interactive interface that lets users create unique log-in credentials and become free members. Once an individual becomes a community member, they can post articles, submit guest blogs, and contribute to forums.
“SEO Services has rapidly grown in the amount of community members and online engagement,” states Bailey. “This year specifically, we have seen a significant increase in the amount of internet users, advertisers, and marketers who crave SEO related information. We launched the expert SEO community website to provide resources to those wanting to learn more about SEO, and help decision-makers learn what best practices can increase their online rankings.”
About SEO Services:
SEO Services is an expert SEO community website, providing industry-related information to members. Managed by SEO expert Todd Bailey, the community site hosts a wealth of information for industry novices to experts and decision makers in some of the world’s largest companies. Visit http://www.seoservices.com/ for more information.
MOUNT LAUREL, NJ — (Jan. 26, 2012) – Kenneth Wisnefski, founder and CEO of WebiMax, announced the company launched an extensive SEO Reseller Strategic Partnership Program. Officially launched in the beginning of 2012, the partnership program is aimed at providing search engine optimization services to advertising agencies that lack this avenue. In addition, Wisnefski announced sales veteran Stan Evans as Director of Strategic Partnerships, and head of the program.
“I am pleased to announce WebiMax’s extensive SEO Reseller program is fully launched and operating,” states Wisnefski. “Partnering with advertising agencies not only gives the partner the ability to offer a full-suite of SEO services to their clients, they also earn residual revenue which represents a win-win for both parties involved.”
Stan Evans has over 14 years of Internet Marketing experience, and 15 years of experience as a senior-level sales executive penetrating and growing Fortune 100 companies across many industries. His reputation for successfully managing strategic partnerships is invaluable in helping companies grow and enter new markets.
“Forming strategic partnerships is all about communication and transparency, in addition to understanding the client’s needs,” states Evans. “WebiMax is well-known for our customized approach, high-level of communication, and our commitment to obtain measurable results for our clients. Add those traits to our industry-leading SEO services and we have highly successful solutions available for our Partners and their clients,” concludes Evans.
The partner can choose to offer SEO services either through private label initiatives or direct referrals to WebiMax. What’s more, SEO Reseller program gives both parties increased leverage to better serve their customers, which in turn, results in enhanced brand loyalty and client retention.
The entire SEO community, along with everyone else on the Internet, has been awaiting the outcome of the Protect-IP and SOPA situation. The controversial nature of the two bills have sparked debate that has been ongoing since their proposal and both opponents and supporters continue to wait until the final decision is made to either veto them or pass them into law. In the meantime, any news regarding either Protect-IP or SOPA instantly becomes a hot topic amongst developers and the most recent word on Protect-IP could change one very important aspect of the proposed act.
View my latest video on Anti-SOPA Blackout
Democratic Senator and originator of PIPA, Patrick Leahy, announced that a possible revision to Protect-IP is in the works. The Vermont Senator urged that amendments to the act be considered to ensure that it is more beneficial than it is harmful, not just to Americans, but to the entire Internet’s infrastructure, should it pass legislation.
At present, the bill would grant the U.S. Government the ability to order Internet service providers to block URLs for any websites that support, stream or share any form of pirated content. It also gives the Government the power to remove results for such websites on search engines, which has obviously led to much discussion amongst SEO developers.
Opponents of Protect-IP and SOPA include companies like Google and Facebook. Those brands, as well as other detractors of the two proposals, have been publicly outspoken regarding their stance on the bills. Although the Senate has yet to either definitively pass or veto Protect-IP, the proposition to revise it is certainly big news. PIPA could potentially have lasting effects on SEOs and the Internet as a whole if it becomes law. Any possible changes to the bill are surely going to give the SEO community and the rest of the Internet something important to talk about as it prepares to go before the Senate in the near future.
Are you on team Edward or team Jacob? Oops wrong drama; I meant, are you on team Google or team Twitter? I’m on team “user experience” myself; I always had to blaze my own trails. If you have been vacationing on Mars the last few days, there’s been some talk in the SEO world regarding Google’s modification to its Google+ social platform. There’s no need to reiterate a multitude of Google+/Twitter information you can read on the topic popping up here, there, and everywhere on the Web. What I would like to call attention to is my disappointment as a user.
A Safe Assumption?
What is the Web? I always thought it was a place to secure information – relevant, authoritative, objective information. How can I access that coveted information? I must use a SE (search engine). Google, as everyone knows, is the leading search engine (right now). Okay, Google is the big kid on the playground; as a user, I’ll assume the best, objective info is on that SE, especially considering it continuously modifies algorithms and unleashes a Panda on “naughty” Web masters, right?
As most eyes have read, Danny Sullivan wrote about what we should expect from an SE. It should transcend business and the self-serving sentiments of mortals. Search engines should be more like Santa, a selfless champion of goodwill for all. Would Santa leave a few battery-operated presents under my tree, purposely omitting the batteries so I need to buy them from Santa’s Electronic Boutique? Not my Santa!
I think Google is in the middle of an identity crisis. Ultimately “Google” is ONE brand, playing several roles. Google is a search engine provider, the biggest (and best?). Also, Google is a provider of additional products and services, like the Google+ platform. Hey, Google staffs a lot of smart people; I’m continuously impressed by the technology and level of thought produced from the brand. However, if you’re producing goods and services (and making partnerships with other businesses producing services and products), then leveraging your OWN search engine to offer them, there’s going to be a noticeable conflict, yes? Do I blame Twitter, Facebook, SEO experts, novices, butchers, bakers, and candlestick makers for calling, “Shenanigans!”? No, I don’t.
Why am I not on team Google or Twitter? Why remain neutral, like Switzerland, in this debate? Because like you, the reader, I’m ultimately a browser, one who desires great service from (any) search engine. Twitter and Google are in a tiff over Twitter’s availability in “Your World” results and otherwise. Google raised a good point in reminding them of a previous business understanding. A “business” understanding, ah, perhaps that’s where the issue lies. Twitter raised a good point, we the people do use the service very often, depending on the platform to deliver real-time information. Shouldn’t a search engine experience most definitely include such a popular, widely used and effective service? I think so. Do you?
We the Users
If we all agree, why are we, the users, punished for such business-related conflicts? If Google and Twitter cannot work this out, if Google can’t cure its identity crisis, understanding it might not be able to juggle multiple personalities at once, what suffers more than the revenue streams of these respective brands? The ultimate online experience suffers, as well as we the browsers – plus one for business, plus zilch for users.
Following yesterday’s post, I continue today discussing the specifics of Forrester Research’s recent study on the difference in social media use throughout the world. As we’ll see there are very real implications for international SEO and marketing efforts as a whole. I’ll present information reported by Forrester according to the three main takeaway points outlined yesterday.
How many use social media?
79% of internet-using Europeans use social media. In Brazil, China, India, and Mexico, 93% of online users use social networks at least once every month.
How do they use it?
Forrester created a non-mutually exclusive stratification of user types. The most notable are Spectators, those who read blogs, forums, review, tweets, as well as watch video and listen to podcasts, and Creators, or those who publish a blog, publish website pages, upload personally created audio/video/music, or write and then post articles. 23% of European social media users are Creators on these sites, while 69% are Spectators. Japanese online users prefer Mixi to Facebook.
Cross-country and cross-cultural comparisons
City-dwelling Chinese online users are three times more likely to visit social networking websites than the Japanese. US (73%) and European social media users are mostly Spectators. In China and India, more than two-thirds of all online adults create social content, compared to the US (24%) and Europe (23%) – this is a considerable difference. The impact of local culture can be seen in the numbers as well making for cross-cultural comparisons. Italians, heralded as being a more relationship-driven and outgoing culture, visit social networking websites at twice the rate of traditionally more private Germans.
It is clear that many use social media and companies spend money marketing via social media, and so there is great value in understanding what their customers are doing with the technology. So what would it look like to adapt your strategy? Well, a company will try to engage consumers differently in Spectator-driven countries (EU, US) than in countries whose social media users are Creators, like in China and India. This will be a common move once the information in this report is digested by decision-makers in the corporate setting and the SEO firms they contract to run their optimization campaigns.
Lastly, plans can be made with an eye to the future. It is noted that emerging economies are home to the highest rates of creators, and this will probably remain the case going forward. In Asia for example, the penetration rate in this region is just under 24%. Given the same economic growth and opportunity, many more people will be getting online, joining social media, and creating content in the years to come.
I read a good post today related to clients and their respective search engine optimization providers. The author raises a good point, pointing focus to a sometimes-divide in understanding taking place between clients and SEO providers, especially regarding “results.” Both parties have responsibilities to foster understanding. Providers must illustrate the usefulness and effectiveness of services and clients must clearly relay expectations and areas of need. Of course, it’s an ongoing process; regular communication is always paramount in any kind of marketing campaign.
From the onset, interested business owners, seeking services, need to foster their own understanding of SEO and ask questions when necessary. Additionally, it’s beneficial for novices to consider the following information related to the industry.
What is YOUR Definition of Results?
A client’s definition of good results may differ from that of providers. Both parties may be correct and secure in their own definition, yet both need same-page understanding. Interested SEO clients need to express their definition of results.
For instance, a client may desire immediate traffic due to a newly-released product. The client has a vague understanding of search engine optimization, and desires first-page listings on major SEs regarding a competitive term, representing the product; their definition of results is first-page listings within a month. A provider must effectively communicate the rift between the client’s wishes and white-hat reality, explaining SEO is not a race. Hopefully, the parties can come to an understanding and the client can properly modify their original definition of results.
Mold Your SEO Campaign
Think of search engine optimization services as a ball of clay. Using consultations and suggestions of providers, clients use available resources to sculpt a customized campaign. Every business is unique regarding services and products offered, age, aspiring direction, and immediate and long-term needs. A growing list of services, all facilitating online success, may be of interest.
For instance, WebiMax is an SEO provider, offering a multitude of online marketing services, which depending on a client’s level of understanding, may not be immediately recognized as useful. For example, those in the industry know social media engagement is a great way to drive traffic, boost exposure, and facilitate campaign results. However, if you’re a small business owner, engrossed in your business, with little time to read up on the industry and social media, Twitter and Facebook may represent nothing but “those sites kids use.” Well, if the small business produces products or services used by the younger generation, considering the owner’s definition, social media engagement is a good idea, yet those in the industry know social media can indefinitely benefit business entities of all shapes and sizes. Hopefully, a provider can clearly explain the scope of all services and associated benefits to clients with limited understanding.
In a perfect world, providers clearly illustrate the scope of services and realistic results while clients relay understanding and align their definition of results with that of providers. It’s essential to establish clear communication with providers of interest. In some cases, a business owner has the time to directly and regularly speak with providers. In other cases, where the client is a bigger business, a representative or ongoing liaison is essential.
It’s not uncommon for clients and SEO providers to land on different pages, have opposing views, and different definitions of results. However, ongoing communication keeps the train on the tracks, with little opportunity for derailment or a rift in client-provider understanding.
Thanks for reading.