I found myself traveling this week. Wanting to maintain appearances for my dear mother, I strolled into a local, haircut chain establishment. Coincidentally, my “stylist” was the owner, a man who bought into the franchise. As one must divulge personal matters to hair stylists, I mentioned my interest in all things online marketing and inquired about his stores’ efforts. By the end of the ordeal, I was looking fresh and ready for a “Yelping in my Beemer” video as well as filled with a few thoughts regarding online marketing and tailored, consulting services. As many marketers but few clients understand, online, one size does not fit all.
I Want That! Wait. Do I Want That?
The evolution of the Web has granted us with a multitude of ways to market online: search engine optimization, social media optimization, reputation management, public relations, and then some. What stops or starts a small business owner from desiring a championed service? An experienced consultant helps. The business owner confessed being in a state of confusion, expressing the difficulty of understanding options at hand and making distinctions between them to make the best choices for his business.
I empathize with online marketing novices; information can seem conflicting. Let’s use social media participation as an example. A short while ago, marketing information regarding where consumers get local business information, was released to the public, reflecting poor social media leverage. I blogged about it, urging small businesses not get discouraged by the numbers. This week, other data was released regarding how consumers interact with brands on social sites. This set of data would certainly inspire my interest in social media as a small business owner. If you’re an owner, how do you interpret the somewhat conflicting sentiments of data to make decisions for your brand? An experienced consultant helps.
How Does it Fit?
Online marketing practitioners make suggestions and implementations for clients, yet the latter group is crucial in tailoring a campaign’s success. While practitioners place focus on understanding the Web, marketing world, and associated tools and trends, clients are most insightful regarding idiosyncrasies aligned to respective industries; consultants can offer advice and suggestions, but clients can help matters by offering their own insight.
For instance, I suggested the hair chain owner use Twitter to spread exposure. Since he was part of a chain, a brand-named account was out of the question, yet he mentioned his revenue’s high dependency on repeat customers. Immediately, I asked if his individual stylists had social accounts. He had no idea. I suggested his stylists all get accounts and start engaging new and repeat customers on Twitter; since repeat business is so crucial, ensuring customers are viewed as individuals and receive customized treatment is essential. He liked the idea and said he would make motions to put that into effect next week. If he didn’t give me that crucial element of information about the importance of repeat customers, my ability to help him would have been limited. Don’t forget to let your vendor know how your campaign fits and don’t be hesitant to make your own suggestions regarding a custom-fitted campaign.
Kenneth C. Wisnefski, founder and CEO of WebiMax, announced today that Forbes has named the search engine optimization company one of America’s Most Promising Companies. Forbes‘ list of America’s Most Promising Companies features 100 privately held up-and-comers with compelling business models, strong management teams, notable customers, strategic partners and precious investment capital.
“It is an honor to announce WebiMax has been selected 30th overall on Forbes’ list of America’s Most Promising Companies”, Wisnefski announced in a company email. “When I founded the company in 2008, I wanted to create a firm that works with our clients more as a strategic partner versus an outsourced vendor”.
WebiMax is well-regarded as the industry’s best SEO company not only due to their business model that returns maximum results to clients but in addition to the integrity and quality of work the company is known for. While most SEO firms outsource their services to overseas countries including China, India and the Philippians, WebiMax conducts all work in-house. Furthermore, the company acts in ethical standards and is a Google Certified Partner, following their parameters and guidelines for white-hat search engine optimization.
“Sizing up younger, privately held companies is hard: Their fortunes can change very quickly and there’s a dearth of public data,” says Forbes Executive Editor Brett Nelson. “We took a more comprehensive approach to evaluating candidate’s health and potential in our selection.”
To sharpen its search, Forbes teamed up with CB Insights, a Manhattan-based data firm that tracks investment in high-growth private companies. With $650,000 in grants from the National Science Foundation, CB has developed complex software called Mosaic that mines myriad online sources (from press releases and social networks to job boards and court filings) to come up with one, algorithmically derived score that measures a private company’s health. Forbes married Mosaic’s data-crunching with old-fashioned reporting to assemble a list of rising stars with bright growth prospects.
WebiMax has received various accolades during 2011 including South Jersey’s Fastest Growing Company, Philadelphia Business Journal’s Best Places to Work, Google Certified Partner and now America’s Most Promising Companies.
“As we are upon the closing of 2011, our company has made several strides this year that have positioned us not only as a dominant leader in online marketing services and SEO, but an up-and-coming company that is positioned for explosive growth in the long-term”, concludes Wisnefski.
To view the complete the list, please visit http://www.forbes.com/ampc
Kenneth C. Wisnefski (founder and CEO) and Kevin O’Brien (Vice President) of WebiMax, the leading search engine optimization firm, were featured today on CBS 3 Philadelphia. The newscast, hosted by industry veterans Pat Ciarrocchi and Ukee Washington featured WebiMax for their recent Best Places to Work award received by the Philadelphia Business Journal.
“Having the opportunity to meet with Pat and discuss WebiMax’s success not only as a Best Places to Work recipient but also as the leader in our industry was wonderful”, states Wisnefski. “Our company has been very successful in 2011 and we are well-positioned to continue to lead our industry and experience long-term growth.”
The Mount Laurel based SEO firm has nearly tripled its workforce to 150+ employees from the start of 2011 to present. Vice President Kevin O’Brien states “our training program is most effective and is the main reason why WebiMax is most successful”. O’Brien furthers “our training program helps our employees advance their professional growth and grow within our company”.
Google, Inc. is expected to release another important update to their Panda algorithm that was originally released in early 2011. Todd Bailey, Vice President of Digital Strategy at WebiMax, the leading search engine optimization firm, discusses the evolution of the “Panda” and further discusses its importance to the integrity of the search engine marketing industry.
The SEO industry has unfortunately been affected by unscrupulous firms that practice ‘black-hat’ optimization. This includes cheating search algorithms to help a website populate higher in search engine rankings. Google took direct aim at this ongoing problem in an event to penalize these websites. There have been instances where reputable sites have been negatively affected, however, and as Google plans to release their new update, an expected 1 percent of domains will see its effects.
“A recent update targeting keywords that have been victimized by black-hat optimization firms have caused some reputable domains including PR Newswire and Forbes to get flagged for keyword density among other factors”, states Bailey. “Webmasters need to understand where their content is and where it is displayed both onsite and offsite”.
During the month of October, a reported 11.2 billion searches were conducted on Google. The company announced that less than 1 percent of domains will be affected by the new update.
“Google does a great job reinforcing their commitment to only delivering high quality results to the end-user of their search engine”, states Bailey. “It is instances like this that illustrates the importance of regularly managing a search engine optimization campaign and continuously cultivating the relevance of ranked keywords, links, title tags, meta tags and more”.
Although Google will not disclose the exact parameters of the expected update, it is fairly simple to recognize the changes through studying the type of websites that are affected.
“Remember, Google wants to serve up pages that are most relevant and contain high quality content for the end-user. Other considerations include maintaining keywords above the fold and ensuring the page is not ad-heavy. Webmasters that pay attention to the important changes made to our industry will be able to deliver the most success to their clients search engine optimization campaigns”, concludes Bailey.
Kenneth C. Wisnefski, founder and CEO of WebiMax, the top rated SEO company, was interviewed today on Newzar.com. Newzar (New York, NY), founded in 2010 by Entrepreneur and former CBS News Executive Zev Shalev, provides breaking video news on the go. Newzar is the first of its kind, delivering news to the 87% of Americans who access the internet daily on their mobile devices.
Wisnefski discussed the role that social media will play in this year’s Black-Friday shopping experience. Wisnefski states that “Social Media, notably Facebook and Twitter are the ways that consumers are going to find deals this year”. That statement seems to hold much value since industry statictics state 35% of Americans own a smartphone. Wisnefski further states “Consumers may even save themselves a trip to the store if they view via Twitter that a store has run out of a certain product”.
The full interview can be seen here: (Video is courtesy of Newzar.com)
Kenneth C. Wisnefski, founder and CEO of the industry leading search engine optimization firm, announced today that WebiMax has entered in to a strategic partnership with Newzar, the first video news network targeted exclusively at on-line and mobile consumers.
“This partnership is a certain win-win for both companies, who are emerging at the top of their respective industries”, states Wisnefski who founded WebiMax in 2008. “Leveraging strategic partnerships has been a root for our business as it returns tremendous value especially for a fast growing company like WebiMax”.
Newzar (New York, NY), founded in 2010 by Entrepreneur Zev Shalev (former CBS News Executive), provides breaking video news on the go. The company is the first video news network targeted exclusively at on-line and mobile consumers. Industry research indicates that 35% of Americans own a smartphone and 87% access the internet on a daily basis on their mobile device.
“The demand for mobile news video on the go is surging as more and more Americans use their mobile devices each day to access the internet”, states Shalev. “Consumers today want to be in touch with the news wherever they are and Newzar gets video news to them wherever they are. The partnership with WebiMax allows us to leverage their enormous skill as the leading SEO firm to improve our video search rankings and provide our audience unparalleled insight into major internet news”, concludes Shalev.
“I thank Mr. Shalev and look forward to the lasting strategic partnership between WebiMax and Newzar”, states Wisnefski. “Our company continues to thrive in 2011 and we have entered Q4 with the most momentum and success WebiMax has ever had”, concludes Wisnefski.