The last two weeks have been an incredibly stressful time for every web-focused company. Between Facebook’s recent woes concerning its IPO and General Motors pulling out of its in-network marketing, there’s been more than a little bit of uncertainty in the SEO and online marketing communities as of late. Many of our readers no doubt have their own growing concerns over the state of all-things social media and search engine-related. While current events may have everyone second guessing the viability of their social network strategies, in truth there is no reason to panic.
What about Facebook?
Anyone who watches major news network programming or reads the latest headlines will be familiar with the immense amount of criticism falling on Facebook at the moment. Over the course of the last seven days, Facebook’s underwhelming stock performance has led to a lot of serious questions regarding the effectiveness of the company’s in-network ads as well as whether its mobile efforts will pay off in the end. It’s gotten to the point where even notable SEO experts are making similar inquiries.
Although Facebook’s future is uncertain, that doesn’t mean that businesses should shy away from the social media site here and now. Many of the arguments taking place between pundits over Facebook are based on speculation, and the possible outcomes of these predictions won’t come to pass for months or years to come. While it’s easy to fall prey to the sort of fear-mongering that is common to network television, small business owners need to remember that FB will continue to be a valuable asset to their online marketing efforts.
How is that Done?
If anything, companies operating on Facebook should be focusing less on their in-network PPC campaigning and more on building up a solid social media following. The world’s most popular social network recently hit the 900 million user mark, and this milestone shouldn’t go ignored. In particular, business owners will want to remain dedicated in their efforts to expand the size of their follower base while simultaneously engaging those users that subscribe to their news feeds. This can be done in a number of ways:
- Search for groups or organizations that may share interests that match what your company specializes in. Do what you can to interact with their members and gain their attention.
- Post original and interesting content that is worth reading. This can be done by posting links to blogs and other company properties that may host these materials.
- Comment on breaking industry news that has everyone talking. Users will often take the time to add their thoughts to these posts if they are asked for their opinion.
Despite Facebook’s current predicament, the fact is that the social network still has every bit of impact it had before the company went public. The only difference is the amount of discussion taking place at the moment. Should readers have any additional questions or comments regarding their Facebook operations, they can contact me directly at email@example.com.
MOUNT LAUREL, NJ — (May 24, 2012) – Kenneth Wisnefski, founder and CEO of WebiMax, a leading search engine optimization firm, announced today that the company will host a webinar discussing Google, Inc.’s recent Penguin algorithm update and the future of internet marketing on June 5th at 2:00pm EST. The Penguin was released in late April and is a major update to the search engine’s algorithm and has impacted the entire search community.
“I am pleased to announce that this webinar will be hosted by WebiMax’s own Todd Bailey, Vice President of Marketing and Digital Strategy, Michael Stricker, SEO and Social Media Strategist, and Chris Countey, Director of SEO Strategy,” states Wisnefski. “Our experts will discuss relevancy, SEO signals (including links, social & relevancy), the impact of the Penguin update and how to recover, Google’s Knowledge Graph, and more.”
Google states the Penguin update is another necessary step toward eliminating spammy websites from their search engine, and further declared there are over 50 updates each month, causing webmasters to scramble to stay informed.
“WebiMax employs some of the most talented webmasters in the search community and feels it is necessary to host this type of webinar,” exclaims Todd Bailey. “We have the resources in personnel and experience to be able to discuss best practices including how to adjust your website to the Penguin update and further discuss the future of internet marketing.”
The Penguin update webinar is open to the public but has a limited amount of seats. It will take place on June 5th at approximately 2:00pm EST. All interested may register here.
Led by serial web entrepreneur Ken Wisnefski, WebiMax has established themselves as a global leader in SEO services, E-commerce solutions, social media, web design, pay-per-click management and reputation management. The company was voted one of America’s Most Promising Companies (2011) by Forbes Magazine and recently awarded one of Philadelphia’s Fastest Growing Companies (2012 and 2011) by the Philadelphia Business Journal. WebiMax employs over 150 personnel in 12 offices including 8 U.S. based, and 4 International. Visit http://www.webimax.com/ for more information.
May is just around the corner as we begin catapulting further into warmer weather systems. Things have been cooking at the WebiMax brand. We’re all excited by the momentum and successes ahead. A lot of helpful content has been coming out of the SEOservices and WebiMax websites. Did you get a chance to read all of it?
Be sure to notice some of the highlights from last week below:
Execs around the Web
Todd Bailey has written some posts for Search Engine Journal, a popular SEO blog. SEJ posted The Game of Business this week; but, don’t forget to revisit older marketing articles from him on the platform.
Get to know Jason and his writing better by frequently visiting the WebiMax and SEOservices platforms.
Ryan enjoys giving business owners insight on international search engine optimization as well as tackles a variety of business topics involving online marketing. Last week, Ryan wrote about the ethics of tech firms, local search, social engagement, and others.
Ryan tweets and writes regularly during the week. Don’t miss his new posts; or, risk losing out on ISEO insights.
Jillian has been a writer with WebiMax for some time and recently joined the internal marketing team. We are lucky to have her. Jillian has a penchant for social media understanding; but, writes on a variety of SEO topics. Last week, Jillian addressed using social media for real estate, social media and healthcare, online review trust, and more.
Jillian is busily at work on the WebiMax and SEOservices platforms during the week. Check in regularly to get her help.
Anthony enjoys writing on a number of business strategies including branding and reputation management. Last week, Anthony wrote on professional networking, boring branding, and self social media usage. Anthony writes regularly and passionately; be sure to check him out.
Last Thursday, the Mt. Laurel, NJ office hosted its ‘Bring Your Daughter/Son to Work Day.’ Many aspiring SEO and online marketing professionals were in attendance and glad to spend time with family and friends.
Good morning, Seounday readers. Search engine optimization practitioners have left eggs of information around the WebiMax properties. Let’s uncover some of them to inspire better online marketing strategies.
SEOservices.com was established as a place for readers to come and get better familiarized with a range of SEO strategies and individual implementations, such as social media, PPC management, content integration, and so on. We invite readers to peruse content featuring articles, videos and regularly-scheduled authors.
Bruce Rymshaw pens SEO 101 articles. This week, Bruce conveyed the following insights:
Jason Wersits also writes from SEOservices.com on an array of search topics, including social media and Google implementations. Here are a couple of Jason’s posts from last week:
Ryan Buddenhagen writes about search engine optimization from a worldly perspective, labeled ISEO. Did you miss these?
Todd Bailey is our VP of Digital Strategy and recent award recipient for his excellence. Todd wrote the following posts last week:
Anthony Pensabene writes from the WebiMax and SEOservices properties. Here are a couple bits from his blogging last week:
WebiMax also features the writing talents of Durba Chatterjee and Jillian Johnson. Durba wrote the following last week:
Jillian just joined the internal marketing squad; so, look forward to reading online marketing insights from her in the very near future!
Did you read the following search engine optimization-related articles from around the Web last week?
Thanks for reading the WebiMax SEO blog. Read our whitepaper on choosing a search engine optimization provider. It’s your first step to online success.
I grew up in the Northeast, where a request for a “hoagie” elicits a number of sandwich choices. If you make a similar request in parts of the American-west hemisphere, people stop for a moment, allowing their brains to pump fists for a few seconds, then ultimately admitting they have no idea what that is. “You mean a submarine sandwich?” When in Rome…
How do you, as a current or potential online marketing /SEO client, search for needs? Do you believe SEO properly represents online needs? When desiring social media optimization, do you search for SEO services? Online marketing? SMO?
Recently, the online marketing industry has gone through evolutions; yet, has it gotten to the point of introducing new terms? Rand Fishkin introduced a debate last week regarding the term, “SEO.” In short, I believe Rand notices the industry evolution, yet how SEO still represents same, former actions; he observes industry tacticians addressing “SEO” as well as other client needs, believing the process warrants new terms which properly represent (new) actions (beyond traditional SEO) taking place (inbound marketing is one term he uses to describe some modern-day actions).
I think the debate is important; in-industry language dictates how online marketing practitioners, and (current) and new clients, refer to needs. A recent WSJ article discusses the birth and death of language. A new field of study, “Culturomics,” dissects language within cultures, tracking how it is used, its popularity, and ultimately, its decline and death. Culture and language definitely influence marketing; view Ryan Buddehagen’s video on culture and ISEO.
Some interesting insights extracted from WSJ article:
- Guesstimate of available English words is more than one million though the 2002 edition of Webster’s only included 348,000
- In English and across other cultures, the death rate of words has increased while the coinage of new terms has slowed down
- It’s estimated, 8,500 new words are introduced into the English language per year
- New words get more popular (because they likely describe something actually new rather than a deviated meaning of an older term)
- Death rates of words are related to similar spellings (ex: Sioux/Sieoux)
More interesting is the notion of editors (bloggers?), spell-check systems, and those who celebrate particular words over others, have a hand in word evolution. How a respected source or community identifies and relates concepts or actions, influences the language of those with less rich experience (influencing the evolution and ‘natural selection’ of words, acronyms, and phrases).
Consider the word, “Roentgenogram.” Have you ever used the term in your life? I haven’t. I’ve used “X-ray” hundreds of times; I was born after 1960, when the shift took place. Are any clients out there trying to rank for the term, “loanmoneys”? If so, I would dismiss the client as a foreigner who doesn’t understand their target market; yet, the term, dying around the 1950′s, regularly represented what we now have come to recognize as “loans.”
In conclusion, I side with Rand. New actions and client-related concerns are arising from the evolution of the Web and digital information. New actions and services need proper lexical representation, especially considering SEO, the practice of leveraging ‘keywords and phrases,’ which represent offered goods and services.
SEO service seekers, are you having difficulty properly describing your needs to service suppliers? Are you having trouble with industry acronyms, unable to wrap your understanding around physical representation? Please provide concerns and comments below.
Thanks for reading the WebiMax SEO blog. Please refer to our contact page for additional assistance. We’d love to hear from you and discuss our range of services.
Happy Seounday! I don’t even parenthesize the “eo” anymore. I’m pretty sure Webster’s is admitting it in the next iteration (Did you hear about Brittanica?). It was a good week for SEO firms, readers, and online marketing clients. A lot of good information was produced from within the industry. Let’s get started.
Let’s add a little mood music; here’s some Johann Bach for your pleasure.
Our PR Manager, John Borkowski, often keeps contact with local and national reporters, offering WebiMax insight. Take a look at our press page. CEO, Ken Wisnefski, and other executives often add to popular stories and topics. Here are two from this past week:
Are you in the market for SEO services and a range of online marketing solutions? Contact WebiMax to get started. There’s no initial obligation, just help.
ISEO – Do you know Ryan Buddenhagen? He provides awesome clarification on international business strategies via our Casual Friday video with Todd Bailey. He also writes about ISEO on a regular basis from the WebiMax SEO blog.
Other Webi/SEOservices bloggers to read:
Jason Wersits gravitates toward social media, keeping his finger on the ever-so-often changes to the SMO landscape.
Bruce Rymshaw pens his SEO 101 posts regularly, giving new clients and interested parties tidbits of search engine optimization information in an easy-to-understand fashion.
Verse from across the SEO universe: