How did you find this post? Is WebiMax doing a good job branding? (You knew to come straight to the site). Did you come from one of the search engines? “SEO company” (as well as related derivations) is a WebiMax keyword, meaning we assume you use the term to find our services on the Web. Is that the case? Guess what? We help in multiple ways regarding social media, Web design, public relations, reputation management, etc. Take a look at our services. Do we consider it all marketing? Is it all SEO? Is it all branding? What do YOU think?
Rand Fishkin posted on SEOmoz today, regarding branding SEO and how “we” (on the inside) refer to the industry as well as (your) public perception of search engine optimization. I’m glad he posted because it’s a conversation those “in” the industry can benefit from. What is your perception of the industry?
“Time may change me…” The industry is going through some growing pains. We don’t need Alan Thicke to counsel us through the process; we just need to ease our anxieties regarding how you, those seeking our services, refer to us.
Technology and broadened-business opportunities have changed the ‘landscape’ of the field from the ‘inside’ out.
Two, great observations about the change:
I get it; you’re probably not like me (being outside the industry and within your own respective field). (Maybe) you don’t regularly read industry literature. I do. Guess what? It’s my responsibility to provide YOU with info from the inside; so, service seekers better understand how a range of services can help them.
Just as I typed, it’s our responsibility to educate our target market, our consumers. I invite every business reader to please be diligent in realizing the change. It’s happened; it’s happening; it will continue. Be a good consumer as we endeavor at being good providers; read about old, new, and evolving services. Do you have a question? Please ask someone. Don’t harbor confused, dated, or limited views. You’re doing our industry and your business a huge disservice. We’re here (people in SEO) to help you build your brand; but before that, we must ensure you completely understand who we are and what we do.
I’ve learned to be a humble guy; I’ve been a brat in my time. I often ‘catch’ myself employing assumptions, making an Equus asinus asinus out of myself. I can admit it. You’re all wiser than me; I know B2B consumers are savvy. Your business is important. Your reputation is important. You would not partner with questionable providers or practices, those who harm the industry and YOU as consumers, those who deviate from informing and applying best practices, those who helped engineer SEO ‘folklore’ and misunderstandings.
I’m asking you to help us so we can better help Y.O.U. Please participate.
Creating SEO campaigns for small businesses can be tricky considering locality as well as competition of keywords. Many small businesses look to an SEO to be rain makers or miracle workers in establishing online and foot traffic. So how does an SEO really manage expectations of small businesses and provide results for these opportunities?
Initial Strategy Development
Meet face to face and with your research in hand related to competitors (online – related to targeted keyword). That analysis should discuss authority of those competitors and what is needed to surpass those metrics as well as a timeline. There is nothing worse then setting false expectations and needing to explain later to a client why you are behind on ROI. Outline tasks to be completed weekly as well as benchmarks and run rate reporting.
Discuss and develop plans that meet local search for organic SEO, Social Media and Paid Search. If the goal is to get users to the site immediately then focus that budget toward PPC with geographic settings. If the focus is to get foot traffic into brick and mortar then focus that spend on Social Media engagement. All the while accompanied by an organic campaign for long term increases in rankings.
Little Successes Add Up
Be certain to communicate daily with small business owners regarding SEO, PPC, SMO wins that happen. At the end of the month if your reporting is as favorable as the owner may like you can discuss these little wins throughout the month. Cumulatively, the small business campaign is one that requires direct communication and clear/focused understandings of what they may consider a successful campaign. Remember, small business means the budget they spend is a large investment for them – so be certain to spend time and money wisely.
Google’s Matt Cutts addressed this question on the Google Webmaster Help YouTube channel in early August, to clarify that SEO is not spam. Cutts states that optimizing a webpage through white-hat, ethical tactics, is a strategic tactic to enhance the visibility of a website on search engines. The search engine optimization industry has unfortunately been under some scrutiny as black-hat SEO firms have emerged and lead to question of the integrity of the industry.
Cutts further explains that there is an enormous amount of benefits with optimizing a website. Keywords, Meta Tags, H1 Title Tags, Back linking, and page load speed are just some of the ways that sites can be optimized to create a unique user experience.
WebiMax, the well-regarded leader in SEO services, practices white-hat SEO tactics that are highly ethical and endorsed by major search engines Google, Bing, Yahoo! and others.
The WebiMax SEO Code of Ethics:
- Our business operations adheres to all laws and regulations set forth by the agency(ies) of the United States and International Governments for business, cyber and internet regulation.
- We treat each and every client as if we are consulting our own brand and the brands of our own team members.
- We never put the clients business or brand reputation at risk when working to improve the clients rating by finding disreputable or “black hat” methods.
- We adhere to the conventions as specified by the various search engines and directories we use.
- We act in good faith when consulting and giving direction to our clients, first and foremost committed to the well-being of their firm, and in line with their organizational objectives.
- We maintain complete confidentially about our clients and their information as it relates to their business operations and their SEO results.
- We adhere to a “non-competition” clause in that we will not contract with competing firms within the same geographic industry.
- We never practice dishonorable means of achieving a higher search engine rating including using linkfarms, hidden links and text, copied content, unauthorized software, doorway pages, or plagiarism.
Kenneth C. Wisnefski, founder and CEO of WebiMax, announced that the company was recognized by the Philadelphia Business Journal as the 1st overall Best Place to Work for employees with disabilities and 3rd overall Best Place to Work for mid-sized companies. The awards recognize WebiMax’s achievements in creating a positive work environment that attracts and retains employees. The program, hosted annually by the Philadelphia Business Journal, reviewed several hundred companies and organizations located in the greater Philadelphia area. WebiMax, an online marketing firm specializing in search engine marketing, employees 150 personnel and their global headquarters is based in Mount Laurel, NJ.
“I am honored to accept these awards”, announced Wisnefski in a company e-mail. “I personally thank each and every employee of this great Company as we continue to innovate and grow WebiMax to be the international leader in SEO services”.
These two awards further the company’s accolades as 2011 has been the most pivotal year for WebiMax. Revenue is up 400% year-over-year, and a global expansion initiative went underway in early 2011, opening operations centers in 4 countries including Australia, Canada, Spain, the U.K. and 7 more across the United States.
“We were reviewed on key indicators including revenue, size, growth, employee strength and our benefits program”, stated Wisnefski. “It is also an honor to be recognized as the overall Best Place to Work for employees with disabilities. We have created a healthy working environment that does not discriminate against job candidates with disabilities. Our employees agree that WebiMax truly is a Best Place to Work as I agree that our success is due in large part to our highly skilled and talented workforce”.
Google released their Q3 earnings at the closing bell of yesterday’s trading session. The company reported a 33% jump in revenue, year over year, in large part due to a 23% rise in their search ad business. “Search ad business” is better known as pay per click services. PPC companies that design and manage campaigns for their clients have also seen the dramatic surge in demand.
Kenneth C. Wisnefski, founder and CEO of WebiMax, the leader in SEO services, states “PPC is surging because it is the new era of advertising. Gone are the days of billboards and yellow page advertising”.
As Wisnefski discusses, marketers are turning away from traditional advertising methods and continuing to devote resources to online advertising. Not only is Google’s ad revenue surging, cost per clicks are also on the rise. Advertisers bid on keywords, paying a certain amount per click. With more and more firms turning to this avenue of advertising, the cost per click is being driven up due to high demand.
Maintaining a PPC campaign can be very challenging. It requires careful attention as the bid price for keywords fluctuates. Also, effective landing page optimization is necessary to couple the PPC advertisement. It’s easier than you may think to know if your PPC company is running your campaign efficiently. Pay careful attention to conversion analysis. The type of analysis will compare the results of the ad and the amount of conversions that are being created.
WebiMax, rated the best PPC company by TopSeos.com, is a Google AdWords certified partner.
Ever since the initial release of the Panda Update in February, 2011, search engine marketers have been adjusting their strategy, and even capturing opportunities (and clients) to fix problems that other SEO firms committed. Since the original release there have been 4 updates including 2.0, 2.1, 2.2, and we await Panda 2.5. Google has done a great job in keeping the release a secret. Search marketers notice the day it comes out, however, when noticeable sites take a dive. The last update included TheTodayShow.com and PR Newswire getting flagged, while FOX News and YouTube climbed the ranks.
Many SEO firms and experts are trying to determine what Panda 2.5 will aim at, but most experts agree that Google may be targeting keywords that have lost relevance or have been dominated by poor quality sites. That may have been the case with TheTodayShow, as keywords including “television” and “news” may have been badly abused on other black-hat domains.
One thing’s for sure, Google’s Matt Cutts tweeted last week the following:
Weathering the storm can be a bit of a challenge, as we’ve seen Google take aim at different SEO methods that didn’t use to be much of an issue before. For example, targeting keywords that have been abused in majority will affect sites that aren’t trying to conduct dishonest SEO. (We can’t imagine NBC Universal, parent company of TheTodayShow, entered into black-hat SEO).
The update does, however, call for search marketers to innovate their strategy. Ethical SEO firms can adapt to the change that Google is setting forth, and essentially renovate keywords that may have been taken advantage of. Only the best SEO services firm will take the time to do this.